Available to hire
I have extensive experience in the TV industry, covering a wide range of roles from acquisitions and content sales to script assessment and creative development. My background is supported by strong strategic and analytical skills honed early in my career, and I’m passionate about crafting compelling content, whether that’s through writing, editing, or content negotiation.
As a freelance writer and TV consultant, I enjoy creating everything from sales decks and pitches to scripts and treatments. I thrive on making meaningful contributions, whether it’s through persuasive copy, researching podcasts, or developing TV platform strategies. I also enjoy mentoring and staying active in various creative and community roles.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Panjabi, Punjabi
Fluent
French
Intermediate
Spanish; Castilian
Beginner
Work Experience
Freelance Content Writer & TV Consultant
January 1, 2015 - PresentWorked on broadcast industry contract roles in content licensing, acquisitions, pitch deck creation, story development, script and character development, research and fact checking, voiceover script writing, B2B content sales, and business development. Collaborated with various clients including Paprika Studios, Virago Productions, Filmrise, Viaplay Group, and independent authors.
Senior Creative Copywriter at Muse Group
October 31, 2023 - July 21, 2025Created taglines, CTAs, and copy for CRM email campaigns. Conceptualised, scripted, and edited paid ad video campaigns. Wrote blog posts to enhance user experience of apps and produced press releases for new product releases. Edited interviews for web series related to music and scoring.
Technical Documentation Specialist at Facebook via Huntress
May 31, 2022 - July 21, 2025Created internal Wiki pages, user guides, playbooks, video scripts, newsletters, team presentations, and internal communications aligned with company tone and brand guidelines.
Director of Programming, Star World at Fox Networks Group (FNG)
September 30, 2012 - July 21, 2025Developed content strategy targeting female audiences, rebranded Star World as FOX. Renegotiated output deals, introduced new genres, managed local productions, editorial control, and budget management. Led team growth and long-term planning.
Director of Programming & Acquisitions at Fox Networks Group
September 30, 2009 - July 21, 2025Rebranded FX and Fox Crime, drove content strategy, set up programming and acquisitions departments. Negotiated content deals with major studios and international distributors. Managed budgeting, scheduling, script assessments, and local factual production collaborations.
Senior Programme Planning Manager at Modern Times Group
December 31, 2007 - July 21, 2025Led content and acquisition strategies for multiple international TV channels, revamped channels resulting in significant audience growth. Negotiated directly with major US studios, created competitive schedules, commissioned successful formats, and pioneered new programming strands.
Director, Content Sales & Distribution at Lionsgate
November 30, 2014 - July 21, 2025Established Lionsgate's presence in Asia, licensed movies and TV series, negotiated deals with broadcasters and streaming platforms, increased new revenue by approx. US$1.5 million, and expanded client contact list significantly across Asia.
Senior Research Executive at FremantleMedia
December 31, 2003 - July 21, 2025Conducted audience and market research to support content and programming decisions.
Senior Broadcast Strategy Executive at Rapture Television
December 31, 2001 - July 21, 2025Managed broadcast strategy initiatives to enhance programming and audience reach.
Broadcast Research Executive at ITV
December 31, 2000 - July 21, 2025Performed audience research contributing to channel programming and acquisitions.
Freelance Content Writer & TV Consultant
January 1, 2015 - PresentEngaged in broadcast industry contract roles ranging from content licensing and acquisitions to pitch deck creation and story development. Worked on content strategy and long-term planning for streaming platforms, creative pitch deck and script development, and business development activities including B2B content sales and relationship building. Clients included a variety of companies such as Paprika Studios, Virago Productions, and Viaplay Group.
Senior Creative Copywriter at Muse Group
October 31, 2023 - July 21, 2025Created taglines, CTAs, and copy for CRM email campaigns, conceptualized and wrote scripts for paid ad video campaigns, and initiated blog posts to enhance user experience. Produced press releases and edited web copy, plus worked on interviews for web series related to music and composition.
Technical Documentation Specialist at Facebook via Huntress
May 31, 2022 - July 21, 2025Produced internal Wiki pages, product user guides, playbooks, learning and development video scripts, newsletters, team presentations, and internal communications consistent with company tone and brand guidelines.
Director of Programming, Star World at Fox Networks Group (FNG)
September 30, 2012 - July 21, 2025Developed content strategy for Star World channel, managed editorial control and budget, negotiated deals with NBCUniversal, Disney, CBS, and introduced new genres such as cookery programming. Managed local productions and team growth.
Director of Programming & Acquisitions at Fox Networks Group (FNG)
September 30, 2009 - July 21, 2025Rebranded FX and Fox Crime channels, set up programming and acquisitions departments, negotiated content deals with US majors and international distributors, managed budgets and scheduling, and provided creative input into productions.
Senior Programme Planning Manager at Modern Times Group
December 31, 2007 - July 21, 2025Managed content and acquisition strategy for various channels in Hungary, Russia, Czech Republic, and Denmark. Revamped multiple channels driving significant growth and negotiated content deals with major studios. Commissioned international formats and created first-to-market non-scripted strands achieving high ratings.
Senior Research Executive at FremantleMedia
December 31, 2003 - July 21, 2025Conducted audience research and data analysis to support program development and strategy.
Senior Broadcast Strategy Executive at Rapture Television
December 31, 2001 - July 21, 2025Developed and implemented broadcast strategies aligned with company objectives.
Broadcast Research Executive at ITV
December 31, 2000 - July 21, 2025Performed audience research contributing to strategic decisions in programming and acquisitions.
Director, Content Sales & Distribution at Lionsgate
November 30, 2014 - July 21, 2025Established Lionsgate’s presence in Asia region, licensed movies and TV series, negotiated licensing agreements with broadcasters and streamers, expanded client base significantly and increased revenue by approximately 1.5 million USD.
Education
Bachelor of Arts (Honours) at London Metropolitan University
January 1, 1995 - December 31, 1995Bachelor of Arts at London Metropolitan University
January 1, 1995 - December 31, 1995Qualifications
Copywriting Diploma
January 11, 2030 - July 21, 2025Applied Copy Editing and Proof-Reading Level 4
January 11, 2030 - July 21, 2025Negotiations Skills
January 11, 2030 - July 21, 2025Time & Priority Management
January 11, 2030 - July 21, 2025Essentials of Qualitative Research
January 11, 2030 - July 21, 2025Certificate in Equality, Diversity and Inclusion
January 11, 2030 - July 21, 2025Unconscious Bias: Workplace
January 11, 2030 - July 21, 2025Level 2 Diploma Counselling Skills
January 11, 2030 - July 21, 2025Women in Film and Television Membership
January 11, 2030 - July 21, 2025Screenskills Membership
January 11, 2030 - July 21, 2025Copywriting Diploma
January 11, 2030 - July 21, 2025Applied Copy Editing and Proof-Reading Level 4
January 11, 2030 - July 21, 2025Negotiations Skills
January 11, 2030 - July 21, 2025Time & Priority Management
January 11, 2030 - July 21, 2025Essentials of Qualitative Research
January 11, 2030 - July 21, 2025Certificate in Equality, Diversity and Inclusion
January 11, 2030 - July 21, 2025Unconscious Bias: Workplace
January 11, 2030 - July 21, 2025Level 2 Diploma Counselling Skills
January 11, 2030 - July 21, 2025Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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