Available to hire
Hi, I’m Sakshi Pandey, a digital marketing professional with over 3 years of experience specializing in SEO strategy, content optimisation, and campaign analytics. Currently, I’m pursuing my MSc in Digital Marketing and Analytics at Dublin Business School, which is helping me deepen my expertise in data-driven digital growth. I enjoy working collaboratively and am passionate about creatively solving problems to drive measurable improvements in website traffic and engagement.
I have hands-on experience managing SEO projects for both B2B and B2C sectors using tools like GA4, SEMrush, and Ahrefs. My retail experience at Hobbs London has also helped me gain valuable insights into customer preferences, enhancing my client management skills. I’m always eager to learn and improve, and my data-driven approach allows me to deliver outstanding marketing results that truly make a difference.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Style Advisor (Part-Time) at Hobbs London
September 1, 2024 - PresentProvided personalised product recommendations to customers, helping increase sales and enhance customer satisfaction. Assisted with seasonal marketing campaigns and visual merchandising to create appealing in-store displays aligned with the brand’s identity. Worked closely with team members to improve customer experience and communication, ensuring a positive and consistent brand image. Gained insights into customer preferences and used this knowledge to support product placement and promotional efforts.
Style Advisor (Part-Time) at Hobbs London
September 1, 2024 - PresentProvided personalised product recommendations to customers, helping increase sales and enhance customer satisfaction. Assisted with seasonal marketing campaigns and visual merchandising to create appealing in-store displays aligned with the brand’s identity. Worked closely with team members to improve customer experience and communication, ensuring a positive and consistent brand image. Gained insights into customer preferences and used this knowledge to support product placement and promotional efforts.
Style Advisor (Part-Time) at Hobbs London
September 1, 2024 - PresentProvided personalised product recommendations to customers, enhancing sales and customer satisfaction. Assisted with seasonal marketing campaigns and visual merchandising to create appealing in-store displays aligned with the brand's identity. Collaborated with team members to improve customer experience and communication, ensuring a consistent brand image. Gained insights into customer preferences to support product placement and promotional efforts.
SEO Executive at Obbserv
August 31, 2024 - July 21, 2025Led SEO strategies for both B2B and B2C clients, achieving an average increase of 65% in organic website traffic. Conducted thorough technical audits using tools like GA4, Ahrefs, Google Search Console, and Screaming Frog, identifying areas for improvement. Created monthly performance reports and dashboards using Looker Studio and Excel, helping clients track SEO progress and key metrics. Awarded 'Best SEO Campaign 2023' for delivering outstanding results through effective SEO tactics that boosted visibility and engagement.
SEO Executive at Obbserv
August 31, 2024 - July 21, 2025Led SEO strategies for both B2B and B2C clients, achieving an average increase of 65% in organic website traffic. Conducted thorough technical audits using tools like GA4, Ahrefs, Google Search Console, and Screaming Frog, identifying areas for improvement. Created monthly performance reports and dashboards using Looker Studio and Excel, helping clients track SEO progress and key metrics. Awarded 'Best SEO Campaign 2023' for delivering outstanding results through effective SEO tactics that boosted visibility and engagement.
SEO Executive at Obbserv
August 31, 2024 - July 21, 2025Led SEO strategies for B2B and B2C clients, achieving an average increase of 65% in organic website traffic. Conducted comprehensive technical audits using tools like GA4, Ahrefs, Google Search Console, and Screaming Frog to identify improvement areas. Created monthly performance reports and dashboards with Looker Studio and Excel to help clients track SEO progress. Awarded 'Best SEO Campaign 2023' for outstanding results that boosted visibility and engagement.
Digital Marketing Associate at GKMIT
August 31, 2022 - July 21, 2025Managed SEO, paid advertising, and email campaigns for SaaS clients, helping to increase traffic and leads. Developed content strategies based on keyword research, optimising both website content and blog posts. Improved click-through rates (CTR) by running A/B tests on landing pages and email campaigns. Prepared detailed reports on campaign performance, providing clients with clear insights to improve future marketing efforts.
Digital Marketing Associate at GKMIT
August 31, 2022 - July 21, 2025Managed SEO, paid advertising, and email campaigns for SaaS clients, helping to increase traffic and leads. Developed content strategies based on keyword research, optimising both website content and blog posts. Improved click-through rates (CTR) by running A/B tests on landing pages and email campaigns. Prepared detailed reports on campaign performance, providing clients with clear insights to improve future marketing efforts.
Digital Marketing Associate at GKMIT
August 31, 2022 - July 21, 2025Managed SEO, paid advertising, and email campaigns for SaaS clients, increasing traffic and leads. Developed content strategies based on keyword research, optimising website content and blog posts. Improved click-through rates by running A/B tests on landing pages and email campaigns. Prepared detailed reports on campaign performance to provide clients with clear insights for future marketing improvements.
Digital Marketing Executive at Define Ink
February 28, 2022 - July 21, 2025Designed and scheduled engaging Instagram and Facebook content using tools like Canva and Photoshop and Later, tailored to seasonal campaigns and audience insights. Conducted SEO keyword research using Google Keyword Planner and optimised blog content, improving keyword rankings and boosting organic traffic by 20%. Increased social media engagement by 35% through strategic content planning, creative visuals, and implementing A/B testing on post formats and captions.
Digital Marketing Executive at Define Ink
February 28, 2022 - July 21, 2025Designed and scheduled engaging Instagram and Facebook content using tools like Canva and Photoshop and Later, tailored to seasonal campaigns and audience insights. Conducted SEO keyword research using Google Keyword Planner and optimised blog content, improving keyword rankings and boosting organic traffic by 20%. Increased social media engagement by 35% through strategic content planning, creative visuals, and implementing A/B testing on post formats and captions.
Digital Marketing Executive at Define Ink
February 28, 2022 - July 21, 2025Designed and scheduled engaging Instagram and Facebook content tailored to seasonal campaigns and audience insights using Canva, Photoshop, and Later. Conducted SEO keyword research with Google Keyword Planner and optimised blog content to improve keyword rankings and increase organic traffic by 20%. Enhanced social media engagement by 35% through strategic content planning, creative visuals, and A/B testing post formats and captions.
Education
MSc at Dublin Business School
January 1, 2024 - July 21, 2025Post-Graduation Diploma at Faculty of Management
January 1, 2021 - December 31, 2022Bachelor of Computer Application at Mohanlal Sukhadia University
January 1, 2017 - December 31, 2020MSc at Dublin Business School
January 1, 2024 - July 21, 2025Post-Graduation Diploma at Faculty of Management
January 1, 2021 - December 31, 2022Bachelor of Computer Application at Mohanlal Sukhadia University
January 1, 2017 - December 31, 2020MSc Digital Marketing & Analytics at Dublin Business School
January 1, 2024 - December 31, 2025Post-Graduation Diploma in Digital Marketing at Faculty of Management
January 1, 2021 - December 31, 2022Bachelor of Computer Application at Mohanlal Sukhadia University
January 1, 2017 - December 31, 2020Qualifications
Google Analytics 4
January 11, 2030 - July 21, 2025Google Ads Search Certification
January 11, 2030 - July 21, 2025HubSpot Content Marketing Certification
January 11, 2030 - July 21, 2025SEO Fundamentals
January 11, 2030 - July 21, 2025Advanced Technical SEO
January 11, 2030 - July 21, 2025Email Marketing Masterclass
January 11, 2030 - July 21, 2025Google Analytics 4
January 1, 2023 - December 31, 2023Google Ads Search Certification
January 1, 2023 - December 31, 2023HubSpot Content Marketing Certification
January 1, 2023 - December 31, 2023SEO Fundamentals – SEMrush Academy
January 1, 2023 - December 31, 2023Advanced Technical SEO – Ahrefs Academy
January 1, 2023 - December 31, 2023Email Marketing Masterclass – Mailchimp Academy
January 1, 2023 - December 31, 2023Google Analytics 4 – Google Skillshop
January 11, 2030 - July 21, 2025Google Ads Search Certification – Google Skillshop
January 11, 2030 - July 21, 2025HubSpot Content Marketing Certification – HubSpot Academy
January 11, 2030 - July 21, 2025SEO Fundamentals – SEMrush Academy
January 11, 2030 - July 21, 2025Advanced Technical SEO – Ahrefs Academy
January 11, 2030 - July 21, 2025Email Marketing Masterclass – Mailchimp Academy
January 11, 2030 - July 21, 2025Industry Experience
Retail, Professional Services, Consumer Goods, Software & Internet, Travel & Hospitality, Media & Entertainment
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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