Available to hire
Hi, I’m Himanshu Chhillar, an innovative and results-driven Digital Marketer with over five years of experience in developing and executing impactful marketing strategies across various industries. I specialize in go-to-market campaigns, PPC and SEO optimization, and B2B lead generation through data-driven tactics. I enjoy collaborating across teams to maintain brand consistency and leverage marketing automation tools to enhance user engagement.
My passion lies in optimizing multi-channel campaigns and improving brand visibility on platforms like LinkedIn, Google, and Capterra. With a strong analytical mindset and creative thinking, I focus on driving significant growth in ROI and customer acquisition while continually learning new marketing technologies and strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Marketing Lead at MikeLegal
October 31, 2022 - July 21, 2025Developed and executed comprehensive go-to-market strategies to launch products in global markets, resulting in increased brand penetration. Conducted market segmentation, competitive analysis, and customer research to identify target audiences and refine positioning. Optimized PPC campaigns across Google Ads and social platforms, reducing cost-per-click and maximizing return on ad spend. Managed B2B lead generation funnels using LinkedIn Campaign Manager and Sales Navigator, improving MQL quality and pipeline velocity. Led A/B and multivariate testing on creatives and landing pages to enhance conversion rates. Tracked marketing KPIs and generated performance reports using Google Analytics and HubSpot. Elevated brand reputation management across platforms like G2 and Capterra by encouraging customer reviews and feedback.
Digital Marketing Associate at Boostlingo
March 31, 2020 - July 21, 2025Created and scheduled SEO-optimized blog content and social media posts to increase organic traffic and brand engagement. Utilized Google Analytics, UTM tracking, and social media insights for campaign monitoring and data interpretation. Executed email marketing campaigns with segmentation and personalization to improve open and click-through rates. Supported marketing automation workflows and integrated CRMs to streamline lead nurturing processes. Collaborated with cross-functional teams to maintain brand consistency. Managed paid ad campaigns across Google and LinkedIn, targeting high-intent users and boosting lead generation.
Media Buyer at Revenue Lift Media
July 31, 2019 - July 21, 2025Planned, launched, and optimized multi-channel ad campaigns (Google, Facebook, Instagram), targeting lookalike and retargeting audiences. Managed daily budgets, conducted A/B testing, and adjusted bidding strategies to improve CPA and ROI. Built and maintained a Shopify eCommerce store, improving product visibility and site UX to drive sales. Developed and scaled affiliate marketing partnerships, tracked conversion metrics, and optimized performance through analytics. Produced performance dashboards and insights to guide ad strategy adjustments and campaign pivots.
SEO/SMO Executive at The Marketer.in
October 31, 2018 - July 21, 2025Performed on-page SEO, optimized meta tags, alt texts, and internal linking, increasing search engine visibility. Managed backlink acquisition strategies and executed off-page SEO via guest posts, forum submissions, and social bookmarking. Utilized Google Search Console and SEMrush to identify and resolve site errors, improving crawlability and domain authority. Conducted competitor benchmarking to boost organic search rankings and drive qualified traffic. Collaborated with developers and designers to ensure UX/UI best practices aligned with SEO goals.
Digital Marketing Lead at MikeLegal
October 31, 2022 - July 21, 2025Developed and executed comprehensive go-to-market (GTM) strategies to launch products globally, increasing brand penetration. Conducted market segmentation, competitive analysis, and customer research to refine positioning. Optimized PPC campaigns on Google Ads and social platforms, reducing CPC and maximizing ROAS. Managed B2B lead generation funnels using LinkedIn Campaign Manager and Sales Navigator, improving MQL quality and pipeline velocity. Led A/B and multivariate testing on creatives and landing pages to enhance conversion rates. Tracked marketing KPIs including CTR, CPA, and impressions, generating performance reports using Google Analytics and HubSpot. Enhanced brand reputation management across G2 and Capterra by encouraging customer reviews and feedback.
Digital Marketing Associate at Boostlingo
March 31, 2020 - July 21, 2025Created and scheduled SEO-optimized blog content and social media posts to increase organic traffic and brand engagement. Utilized Google Analytics, UTM tracking, and social media insights for campaign monitoring and data interpretation. Executed segmented and personalized email marketing campaigns to improve open and click-through rates. Supported marketing automation workflows and CRM integrations to streamline lead nurturing. Collaborated cross-functionally to maintain brand consistency. Managed paid ad campaigns on Google and LinkedIn targeting high-intent users to boost lead generation.
Media Buyer at Revenue Lift Media
July 31, 2019 - July 21, 2025Planned, launched, and optimized multi-channel ad campaigns on Google, Facebook, and Instagram, targeting lookalike and retargeting audiences. Managed daily budgets, conducted A/B testing, and adjusted bidding strategies to improve CPA and ROI. Built and maintained a Shopify eCommerce store, improving product visibility and UX to drive sales. Developed and scaled affiliate marketing partnerships, tracked conversion metrics, and optimized performance using analytics. Produced performance dashboards and insights to guide ad strategy and campaign pivots.
SEO/SMO Executive at The Marketer.in
October 31, 2018 - July 21, 2025Performed on-page SEO optimizing meta tags, alt texts, and internal linking to increase search visibility. Managed backlink acquisition through guest posts, forum submissions, and social bookmarking. Utilized Google Search Console and SEMrush to identify and fix site errors, improving crawlability and domain authority. Conducted competitor benchmarking to boost organic rankings and drive qualified traffic. Collaborated with developers and designers to align UX/UI best practices with SEO goals.
Digital Marketing Lead at MikeLegal
October 31, 2022 - July 21, 2025Developed and executed comprehensive go-to-market strategies to launch products in global markets, increasing brand penetration. Conducted market segmentation, competitive analysis, and customer research to refine positioning. Optimized PPC campaigns on Google Ads and social platforms, reducing cost-per-click and maximizing return on ad spend. Managed B2B lead generation funnels using LinkedIn Campaign Manager and Sales Navigator, improving lead quality and pipeline velocity. Led A/B and multivariate testing on creatives and landing pages to enhance conversion rates. Monitored marketing KPIs such as CTR, CPA, and impressions and generated reports with Google Analytics and HubSpot. Improved brand reputation management on platforms like G2 and Capterra by driving customer reviews.
Digital Marketing Associate at Boostlingo
March 31, 2020 - July 21, 2025Created and scheduled SEO-optimized blog content and social media posts to boost organic traffic and brand engagement. Utilized Google Analytics, UTM tracking, and social insights for campaign monitoring and data interpretation. Executed segmented and personalized email marketing campaigns to improve open and click-through rates. Supported marketing automation workflows and CRM integration for lead nurturing. Collaborated with cross-functional teams to maintain brand consistency. Managed paid ad campaigns on Google and LinkedIn to target high-intent users and increase lead generation.
Media Buyer at Revenue Lift Media
July 31, 2019 - July 21, 2025Planned, launched, and optimized multi-channel ad campaigns across Google, Facebook, and Instagram targeting lookalike and retargeting audiences. Managed daily budgets, conducted A/B testing, and adjusted bidding strategies to improve CPA and ROI. Built and maintained a Shopify eCommerce store, enhancing product visibility and user experience to drive sales. Developed and scaled affiliate marketing partnerships and tracked conversion metrics using analytics. Produced performance dashboards to guide ad strategy and campaign adjustments.
SEO/SMO Executive at The Marketer.in
October 31, 2018 - July 21, 2025Performed on-page SEO by optimizing meta tags, alt texts, and internal linking to increase search engine visibility. Managed backlink acquisition and off-page SEO via guest posts, forum submissions, and social bookmarking. Utilized Google Search Console and SEMrush to identify and resolve site errors, improving crawlability and domain authority. Conducted competitor benchmarking to improve organic search rankings and drive qualified traffic. Collaborated with developers and designers to align UX/UI with SEO goals.
Education
Masters in Business Administration at Lincoln University, Oakland
August 1, 2021 - May 31, 2024Master at Insa Business School, Barcelona
September 1, 2018 - July 31, 2019Bachelors of Computer Application at Panjab University, Chandigarh
August 1, 2013 - May 31, 2017Masters in Business Administration at Lincoln University, Oakland
August 1, 2021 - May 31, 2024Master at Insa Business School, Barcelona
September 1, 2018 - July 31, 2019Bachelors of Computer Application at Panjab University, Chandigarh
August 1, 2013 - May 31, 2017Masters in Business Administration at Lincoln University, Oakland
August 1, 2021 - May 31, 2024Master at Insa Business School, Barcelona
September 1, 2018 - July 31, 2019Bachelors of Computer Application at Panjab University, Chandigarh
August 1, 2013 - May 31, 2017Qualifications
Product Marketing Manager Certification
January 1, 2020 - December 31, 2020HubSpot Content Marketing Certification
January 1, 2020 - December 31, 2020HubSpot Social Media Marketing Certification
January 1, 2020 - December 31, 2020HubSpot Email Marketing Certification
January 1, 2020 - December 31, 2020Google Ads Search Certification
January 1, 2020 - December 31, 2020Google Ads Analytics Certification
January 1, 2020 - December 31, 2020AdWords Fundamentals Certification
January 1, 2020 - December 31, 2020Product Marketing Manager Certification – Product School
January 1, 2022 - December 31, 2022HubSpot Content Marketing Certification – HubSpot Academy
January 1, 2021 - December 31, 2021HubSpot Social Media Marketing Certification – HubSpot Academy
January 1, 2021 - December 31, 2021HubSpot Email Marketing Certification – HubSpot Academy
January 1, 2021 - December 31, 2021Google Ads Search Certification – Google Skillshop
January 1, 2021 - December 31, 2021Google Ads Analytics Certification – Google Skillshop
January 1, 2021 - December 31, 2021AdWords Fundamentals Certification – Google Academy for Ads
January 1, 2021 - December 31, 2021Product Marketing Manager Certification
January 1, 2022 - December 31, 2022HubSpot Content Marketing Certification
January 1, 2021 - December 31, 2021HubSpot Social Media Marketing Certification
January 1, 2021 - December 31, 2021HubSpot Email Marketing Certification
January 1, 2021 - December 31, 2021Google Ads Search Certification
January 1, 2020 - December 31, 2020Google Ads Analytics Certification
January 1, 2020 - December 31, 2020AdWords Fundamentals Certification
January 1, 2019 - December 31, 2019Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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