Available to hire
I’m a performance marketing specialist with hands-on experience running data-driven Google Ads and Meta Ads campaigns focused on lead generation, CPC optimization, and scalable growth. I manage Search, Display, Shopping, and Performance Max campaigns, combining smart bidding strategies with full-funnel tracking to maximize ROI. With a strong background in international B2B sales across the industrial and medical sectors, I bring a strategic, growth-oriented mindset to every campaign — driving high-value client acquisition in competitive global markets.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Polish
Beginner
Persian
Fluent
Work Experience
Paid Media & Performance Marketing Specialist at Performo Media
February 1, 2020 - PresentManaged Google Ads campaigns for small to mid-sized businesses, increasing visibility among potential customers actively searching for their services. Developed high-impact search and display campaigns, driving qualified traffic to clients' websites and enhancing their online presence. Set up and optimized Performance Max and Shopping Ads, which maximized sales and improved product visibility across Google's extensive network. Implemented precise conversion tracking using Google Tag Manager and GA4, enabling accurate measurement of ROI and campaign effectiveness. Researched and selected high-intent keywords, managing bids strategically to maximize budget efficiency and drive better outcomes. Re-engaged past visitors through tailored remarketing campaigns, boosting conversions and strengthening customer loyalty over time. Continuously analyzed performance data, resulting in a 20% improvement in campaign ROI and overall marketing effectiveness.
Performance Marketing Specialist | B2B Lead Generation at Macro Global Business Sp. z o.o.
June 30, 2025 - July 21, 2025Drove 30% quarterly sales growth through targeted B2B campaigns that strengthened market presence and revenue. Implemented a customer feedback loop that identified pain points, leading to improved service offerings and strengthening client relationships, ultimately reducing churn by 15%. Negotiated and closed partnerships with three major industry players, boosting product reach and growing the client base by 25% within the first year. Analyzed market trends and competitor strategies, enabling the team to pivot our sales approach effectively, which resulted in a 20% boost in lead conversion rates.
Business Development Manager | B2B Lead Generation – Middle East at World Business Council Sp. z o.o.
March 31, 2021 - July 21, 2025Developed targeted lead generation strategies that enhanced lead quality by 30%, strengthening the sales pipeline and supporting quarterly revenue goals. Collaborated with cross-functional teams to develop marketing materials, enhancing outreach engagement by 25% and boosting brand presence in the industry. Analyzed market trends and competitors to guide strategy, enabling the successful launch of three initiatives and capturing emerging market opportunities. Established key industry partnerships, expanding our network and driving a 15% rise in referral business to support sustainable growth.
Authorized Distributor (Iran Market) at Lavorgomma srl
January 31, 2020 - July 21, 2025Drove over €10M in conveyor belt sales to Iran’s steel and cement sectors, leveraging engineering expertise to meet complex technical needs—boosting customer satisfaction and loyalty. Developed targeted sales strategies and built strong relationships with plant engineers and procurement teams, strengthening market position and driving repeat business. Spearheaded digital marketing adoption from 2016 by designing and managing Google Ads campaigns for B2B lead generation, boosting visibility and engagement and increasing qualified leads by 40%. Executed digital initiatives that expanded the client base by 25% and increased qualified leads, accelerating revenue growth and contributing to our business strategy’s success.
International Market Research Analyst at Razi Glass Group
October 31, 2013 - July 21, 2025Conducted comprehensive market analysis in over 10 countries, which identified key growth opportunities and informed strategic decisions, helping Razi Glass Group expand its international footprint. Developed detailed competitor benchmarking reports that highlighted market trends, allowing the team to adjust pricing strategies effectively, which resulted in a 20% increase in sales in targeted regions. Collaborated with cross-functional teams to launch a customer satisfaction survey across multiple markets, gathering valuable feedback that led to improved product offerings and a 15% boost in overall customer retention. Presented findings and insights to senior management regularly, which facilitated informed decision-making and empowered the leadership team to prioritize initiatives that drove a 30% increase in market share.
Paid Media & Performance Marketing Specialist at Performo Media
February 1, 2020 - PresentManaged Google Ads campaigns for small to mid-sized businesses, increasing visibility among potential customers actively searching for their services. Developed high-impact search and display campaigns, driving qualified traffic to clients' websites and enhancing their online presence. Set up and optimized Performance Max and Shopping Ads, which maximized sales and improved product visibility across Google's extensive network. Implemented precise conversion tracking using Google Tag Manager and GA4, enabling accurate measurement of ROI and campaign effectiveness. Researched and selected high-intent keywords, managing bids strategically to maximize budget efficiency and drive better outcomes. Re-engaged past visitors through tailored remarketing campaigns, boosting conversions and strengthening customer loyalty over time. Continuously analyzed performance data, resulting in a 20% improvement in campaign ROI and overall marketing effectiveness.
Performance Marketing Specialist | B2B Lead Generation at Macro Global Business Sp. z o.o.
June 30, 2025 - July 21, 2025Drove 30% quarterly sales growth through targeted B2B campaigns that strengthened market presence and revenue. Implemented a customer feedback loop that identified pain points, leading to improved service offerings and strengthening client relationships, ultimately reducing churn by 15%. Negotiated and closed partnerships with three major industry players, boosting product reach and growing the client base by 25% within the first year. Analyzed market trends and competitor strategies, enabling the team to pivot our sales approach effectively, which resulted in a 20% boost in lead conversion rates.
Business Development Manager | B2B Lead Generation – Middle East at World Business Council Sp. z o.o.
March 1, 2021 - July 21, 2025Developed targeted lead generation strategies that enhanced lead quality by 30%, strengthening the sales pipeline and supporting quarterly revenue goals. Collaborated with cross-functional teams to develop marketing materials, enhancing outreach engagement by 25% and boosting brand presence in the industry. Analyzed market trends and competitors to guide strategy, enabling the successful launch of three initiatives and capturing emerging market opportunities. Established key industry partnerships, expanding our network and driving a 15% rise in referral business to support sustainable growth.
Authorized Distributor (Iran Market) at Lavorgomma srl
January 1, 2020 - July 21, 2025Drove over €10M in conveyor belt sales to Iran’s steel and cement sectors, leveraging engineering expertise to meet complex technical needs—boosting customer satisfaction and loyalty. Developed targeted sales strategies and built strong relationships with plant engineers and procurement teams, strengthening market position and driving repeat business. Spearheaded digital marketing adoption from 2016 by designing and managing Google Ads campaigns for B2B lead generation, boosting visibility and engagement and increasing qualified leads by 40%. Executed digital initiatives that expanded the client base by 25% and increased qualified leads, accelerating revenue growth and contributing to our business strategy’s success.
International Market Research Analyst at Razi Glass Group
October 31, 2013 - July 21, 2025Conducted comprehensive market analysis in over 10 countries, which identified key growth opportunities and informed strategic decisions, helping Razi Glass Group expand its international footprint. Developed detailed competitor benchmarking reports that highlighted market trends, allowing the team to adjust pricing strategies effectively, which resulted in a 20% increase in sales in targeted regions. Collaborated with cross-functional teams to launch a customer satisfaction survey across multiple markets, gathering valuable feedback that led to improved product offerings and a 15% boost in overall customer retention. Presented findings and insights to senior management regularly, which facilitated informed decision-making and empowered the leadership team to prioritize initiatives that drove a 30% increase in market share.
Paid Media & Performance Marketing Specialist at Performo Media
February 1, 2020 - PresentManaged Google Ads campaigns for small to mid-sized businesses, increasing visibility among potential customers actively searching for their services. Developed high-impact search and display campaigns, driving qualified traffic to clients' websites and enhancing their online presence. Set up and optimized Performance Max and Shopping Ads, which maximized sales and improved product visibility across Google's extensive network. Implemented precise conversion tracking using Google Tag Manager and GA4, enabling accurate measurement of ROI and campaign effectiveness. Researched and selected high-intent keywords, managing bids strategically to maximize budget efficiency and drive better outcomes. Re-engaged past visitors through tailored remarketing campaigns, boosting conversions and strengthening customer loyalty over time. Continuously analyzed performance data, resulting in a 20% improvement in campaign ROI and overall marketing effectiveness.
Performance Marketing Specialist | B2B Lead Generation at Macro Global Business Sp. z o.o.
June 30, 2025 - July 21, 2025Drove 30% quarterly sales growth through targeted B2B campaigns that strengthened market presence and revenue. Implemented a customer feedback loop that identified pain points, leading to improved service offerings and strengthening client relationships, ultimately reducing churn by 15%. Negotiated and closed partnerships with three major industry players, boosting product reach and growing the client base by 25% within the first year. Analyzed market trends and competitor strategies, enabling the team to pivot our sales approach effectively, which resulted in a 20% boost in lead conversion rates.
Business Development Manager | B2B Lead Generation – Middle East at World Business Council Sp. z o.o.
March 1, 2021 - July 21, 2025Developed targeted lead generation strategies that enhanced lead quality by 30%, strengthening the sales pipeline and supporting quarterly revenue goals. Collaborated with cross-functional teams to develop marketing materials, enhancing outreach engagement by 25% and boosting brand presence in the industry. Analyzed market trends and competitors to guide strategy, enabling the successful launch of three initiatives and capturing emerging market opportunities. Established key industry partnerships, expanding our network and driving a 15% rise in referral business to support sustainable growth.
Authorized Distributor (Iran Market) at Lavorgomma srl
January 1, 2020 - July 21, 2025Drove over €10M in conveyor belt sales to Iran’s steel and cement sectors, leveraging engineering expertise to meet complex technical needs—boosting customer satisfaction and loyalty. Developed targeted sales strategies and built strong relationships with plant engineers and procurement teams, strengthening market position and driving repeat business. Spearheaded digital marketing adoption from 2016 by designing and managing Google Ads campaigns for B2B lead generation, boosting visibility and engagement and increasing qualified leads by 40%. Executed digital initiatives that expanded the client base by 25% and increased qualified leads, accelerating revenue growth and contributing to our business strategy’s success.
International Market Research Analyst at Razi Glass Group
October 1, 2013 - July 21, 2025Conducted comprehensive market analysis in over 10 countries, which identified key growth opportunities and informed strategic decisions, helping Razi Glass Group expand its international footprint. Developed detailed competitor benchmarking reports that highlighted market trends, allowing the team to adjust pricing strategies effectively, which resulted in a 20% increase in sales in targeted regions. Collaborated with cross-functional teams to launch a customer satisfaction survey across multiple markets, gathering valuable feedback that led to improved product offerings and a 15% boost in overall customer retention. Presented findings and insights to senior management regularly, which facilitated informed decision-making and empowered the leadership team to prioritize initiatives that drove a 30% increase in market share.
Education
Master of Science at Malek Ashtar University of Technology
September 1, 2009 - June 30, 2011Bachelor of Science at Islamic Azad University
January 1, 2004 - December 31, 2008Master of Science at Malek Ashtar University of Technology
September 1, 2009 - June 30, 2011Bachelor of Science at Islamic Azad University
January 1, 2004 - December 31, 2008Master of Science at Malek Ashtar University of Technology
September 1, 2009 - June 30, 2011Bachelor of Science - BS at Islamic Azad University
January 1, 2004 - December 31, 2008Qualifications
Google Ads Search Certification
January 11, 2030 - July 21, 2025Google Analytics Certification
January 11, 2030 - July 21, 2025AI-Powered Shopping ads Certification
January 11, 2030 - July 21, 2025Inbound Sales
January 11, 2030 - July 21, 2025Salesforce CRM User Certificate
January 11, 2030 - July 21, 2025Sales Management Foundations
January 11, 2030 - July 21, 2025Google Ads Search Certification
January 11, 2030 - July 21, 2025Google Analytics Certification
January 11, 2030 - July 21, 2025AI-Powered Shopping ads Certification
January 11, 2030 - July 21, 2025Inbound Sales
January 11, 2030 - July 21, 2025Salesforce CRM User Certificate
January 11, 2030 - July 21, 2025Sales Management Foundations
January 11, 2030 - July 21, 2025Google Ads Search Certification
January 11, 2030 - July 21, 2025Google Analytics Certification
January 11, 2030 - July 21, 2025AI-Powered Shopping ads Certification
January 11, 2030 - July 21, 2025Inbound Sales
January 11, 2030 - July 21, 2025Salesforce CRM User Certificate
January 11, 2030 - July 21, 2025Sales Management Foundations
January 11, 2030 - July 21, 2025Industry Experience
Manufacturing, Healthcare, Wholesale & Distribution, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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