SP

Safa Parvez Peshimam

Available to hire

I am a results-driven Social Media and Content Marketing Specialist with a background in MA International Business Management with Marketing.

About

I am a results-driven Social Media and Content Marketing Specialist with a background in MA International Business Management with Marketing. I have a passion for shaping digital narratives and enjoy curating high-impact campaigns and viral content across multi-brand platforms. My approach combines creativity with data-informed strategies to maximize digital engagement.

I have experience managing diverse brands and planning creative events such as art exhibitions, fashion shows, and award ceremonies. I thrive in dynamic environments where strategy meets storytelling, aiming to leverage my vision and skills to create meaningful digital stories.

  • 2 years' experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Healthcare
  • Non-Profit Organization
  • Professional Services

Work experience

Social Media and Marketing Manager · Saka InternationalFeb 2024 – Jul 2025 · 1 yr 6 mos

Created engaging daily content for four diverse brands, including fashion, F&B, and healthcare: Modora (Modest Fashion Wear), 39 Desserts, Saka International, and Allcare Pharmacy. Responsibilities included creating visually engaging posts, writing compelling captions, scheduling content, and ensuring consistent brand messaging to enhance digital presence and audience engagement.

Event Management · Hayat ArtsDec 2023 – Present · 3 yrs

Plan and curate art exhibitions, fashion shows, and award ceremonies with a focus on creativity and audience engagement. Develop and implement digital content strategies, including the creation of reels, social media posts, and stories across various platforms. Design and manage websites ensuring seamless user experience and brand alignment. Conceptualize and design books and magazines, overseeing layout, visual composition, and content coherence.

Social Media Marketing Manager - Internship · SalesEraNov 2023 – Jul 2025 · 1 yr 9 mos

Designed and created content for prominent social media platforms. Specialized in crafting engaging and dynamic reels for platforms like Instagram and TikTok. Designed eye-catching sliders for presentations, websites, and social media stories. Incorporated current trends into content creation to maintain relevance and innovation. Worked with various companies including SalesEra, BusinessEra, Danish Engineering, SRJ (Shree Ram Jewellers), Mother Hospital, Just Good Sense, and CARSYZ.

Education

Masters in International Business Management with Marketing · Heriot-Watt, Dubai2020 – 2023
Grade 12 Diploma · Our Own English High School, Al Warqa, Dubai2006 – 2020

Certifications and awards· 6

Member of Dubai Chambers2024
Art Director - UNESCO2024
Ambassador of Art - Italy2024
Member of The Art Association (TAA) - Geneva, Switzerland2024

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