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Hi, I'm Rocio Reyes, a passionate UX/UI and Graphic Designer with experience in creating compelling brand identities and user-centered designs. I enjoy collaborating with clients and teams to develop design systems and interfaces that align with business goals and enhance user experiences. I’m always keen to learn new trends and tools to keep my work fresh and impactful. With hands-on experience in freelancing, internships, and leading projects, I’ve honed my skills in branding, typography, and product design. I’m bilingual in Spanish, and I thrive in dynamic environments where I can contribute creatively and grow professionally.…Hi, I'm Rocio Reyes, a passionate UX/UI and Graphic Designer with experience in creating compelling brand identities and user-centered designs. I enjoy collaborating with clients and teams to develop design systems and interfaces that align with business goals and enhance user experiences. I’m always keen to learn new trends and tools to keep my work fresh and impactful. With hands-on experience in freelancing, internships, and leading projects, I’ve honed my skills in branding, typography, and product design. I’m bilingual in Spanish, and I thrive in dynamic environments where I can contribute creatively and grow professionally.

Rocio Reyes

Graphic Designer, Designer, UX Designer, +2

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Hi, I'm Rocio Reyes, a passionate UX/UI and Graphic Designer with experience in creating compelling brand identities and user-centered designs. I enjoy collaborating with clients and teams to develop design systems and interfaces that align with business goals and enhance user experiences. I’m always keen to learn new trends and tools to keep my work fresh and impactful. With hands-on experience in freelancing, internships, and leading projects, I’ve honed my skills in branding, typography, and product design. I’m bilingual in Spanish, and I thrive in dynamic environments where I can contribute creatively and grow professionally.…Hi, I'm Rocio Reyes, a passionate UX/UI and Graphic Designer with experience in creating compelling brand identities and user-centered designs. I enjoy collaborating with clients and teams to develop design systems and interfaces that align with business goals and enhance user experiences. I’m always keen to learn new trends and tools to keep my work fresh and impactful. With hands-on experience in freelancing, internships, and leading projects, I’ve honed my skills in branding, typography, and product design. I’m bilingual in Spanish, and I thrive in dynamic environments where I can contribute creatively and grow professionally.

Available to hire

Hi, I’m Rocio Reyes, a passionate UX/UI and Graphic Designer with experience in creating compelling brand identities and user-centered designs. I enjoy collaborating with clients and teams to develop design systems and interfaces that align with business goals and enhance user experiences. I’m always keen to learn new trends and tools to keep my work fresh and impactful.

With hands-on experience in freelancing, internships, and leading projects, I’ve honed my skills in branding, typography, and product design. I’m bilingual in Spanish, and I thrive in dynamic environments where I can contribute creatively and grow professionally.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Work Experience

Freelance Graphic Designer

May 1, 2023 - Present

Designed and developed brand identities, logos, and visual assets to strengthen client market presence and recognition. Crafted bespoke design systems for businesses, aligning visual identity with business goals. Researched design trends and tools to continually enhance creativity, quality, and visual impact.

Graphic Designer (Part-Time) at Stealth Tech Services

July 31, 2025 - July 21, 2025

Collaborated with clients to define brand goals and implement user-centered visual solutions aligned with business objectives. Created digital marketing collateral including social media graphics, email templates, and ads that elevated brand communication and visibility. Ensured consistency between visual design and messaging across B2B and B2C projects.

UX Design Intern at Our National Conversation

August 31, 2023 - July 21, 2025

Improved visual layout, interaction design, and mobile responsiveness for a news platform, enhancing usability and accessibility across devices. Refined the navigation and content structure of the sister site, TheLatest, leading to greater discoverability and smoother user flows. Contributed to design critiques, iterating on UI components to improve visual hierarchy, typography, and consistency in the overall design system.

UX Design Intern at Spotlist Inc.

August 31, 2023 - July 21, 2025

Optimized mobile booking and navigation flows, improving usability test scores and driving stronger feature development. Partnered with engineers and PMs to ensure UX feasibility and alignment with backend architecture. Contributed to service booking UI enhancements that streamlined user pathways during beta testing.

Volunteer Graphic Designer at Ashe Arts & STEM

May 31, 2023 - July 21, 2025

Led visual content creation for social media campaigns promoting arts and STEM for BIPOC youth. Designed cohesive branding materials—flyers, banners, and sponsorship decks—for community fundraising events. Aligned Canva-driven content strategy with community goals to enhance storytelling and engagement.

Graphic Designer + Project Lead at Intersect LA

May 31, 2022 - July 21, 2025

Directed visual strategy for educational initiatives, including an Afro-Latin heritage book launch. Designed a branded brochure for Cal State Northridge’s LSAMP program, translating student research into accessible narratives. Collaborated cross-functionally to ensure cultural sensitivity, brand alignment, and visual clarity.