Hi, I'm Olivia Lay, a dynamic and results-driven media professional with a passion for leadership and continuous growth. I love managing teams, developing strategic initiatives, and driving engagement across digital platforms to elevate brand presence and business impact. With a hands-on and visionary approach, I thrive on fostering long-term relationships with advertisers and partners that ensure mutual success. I am highly organized, creative, and always open to new ideas. From overseeing editorial strategies to spearheading social media growth, I enjoy crafting compelling stories and using analytics to optimize content performance. I am passionate about enhancing collaboration and streamlining processes, and I look forward to bringing my skills and enthusiasm to new challenges.

Olivia Lay

Hi, I'm Olivia Lay, a dynamic and results-driven media professional with a passion for leadership and continuous growth. I love managing teams, developing strategic initiatives, and driving engagement across digital platforms to elevate brand presence and business impact. With a hands-on and visionary approach, I thrive on fostering long-term relationships with advertisers and partners that ensure mutual success. I am highly organized, creative, and always open to new ideas. From overseeing editorial strategies to spearheading social media growth, I enjoy crafting compelling stories and using analytics to optimize content performance. I am passionate about enhancing collaboration and streamlining processes, and I look forward to bringing my skills and enthusiasm to new challenges.

Available to hire

Hi, I’m Olivia Lay, a dynamic and results-driven media professional with a passion for leadership and continuous growth. I love managing teams, developing strategic initiatives, and driving engagement across digital platforms to elevate brand presence and business impact. With a hands-on and visionary approach, I thrive on fostering long-term relationships with advertisers and partners that ensure mutual success.

I am highly organized, creative, and always open to new ideas. From overseeing editorial strategies to spearheading social media growth, I enjoy crafting compelling stories and using analytics to optimize content performance. I am passionate about enhancing collaboration and streamlining processes, and I look forward to bringing my skills and enthusiasm to new challenges.

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Language

English
Fluent

Work Experience

Media Manager & Magazine Chief Editor at Cayman Marshall
October 1, 2023 - Present
Oversee and coordinate production of Cayman Marshall's luxury lifestyle publication, a 100-page magazine released eight times annually. Lead editorial strategy and content curation to ensure compelling storytelling aligned with the brand's upscale aesthetic and audience. Manage a cross-functional team of writers, designers, and photographers to deliver visually engaging, high-impact content. Spearhead social media growth, expanding Cayman Marshall's digital presence from 2K to 36K+ followers and driving audience engagement. Develop and implement strategic campaigns using emerging trends and analytics to optimize reach and performance. Collaborate with photographers, videographers, and content creators to maintain a cohesive brand identity across all platforms. Introduce and integrate new software tools to streamline content production, planning, and social media scheduling. Foster and convert relationships with advertisers, partners, and luxury brands to drive ad sales, enhance marketi
Social Media Manager & Project Manager at Terra Firma
October 1, 2023 - July 22, 2025
Led multi-phase project planning and execution, ensuring timely, on-budget delivery. Developed social media strategies and content to support brand visibility and seasonal campaigns. Coordinated with contractors and internal teams to maintain workflow and resolve issues. Operated drones and processed imagery into 3D models using photogrammetry software. Managed site meeting logistics, including scheduling and material preparation. Handled high volumes of client communication with clarity and professionalism.

Education

High School Diploma at Harrow International School Hong Kong
September 1, 2016 - June 30, 2019

Qualifications

Small Remotely Piloted Aircraft System (RPAS) Certificate
January 11, 2030 - July 22, 2025
CPR and First-Aid
January 11, 2030 - July 22, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Healthcare