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I'm Mike, an SEO and SEM expert specializing in results-driven strategies for ecommerce and service-based businesses. I have practical knowledge in technical SEO, on-page optimization, link building, and Google Ads, and I use tools like Google Analytics, Search Console, Ahrefs, and Shopify to boost ranks, drive conversions, and promote long-term visibility. With a marketing degree and real-world experience, I focus on scalable enhancements that truly develop businesses. I’m passionate about connecting strategy with execution, working closely with content and design teams to optimize user journeys and improve conversion rates through clear, data-backed SEO methodologies.…I'm Mike, an SEO and SEM expert specializing in results-driven strategies for ecommerce and service-based businesses. I have practical knowledge in technical SEO, on-page optimization, link building, and Google Ads, and I use tools like Google Analytics, Search Console, Ahrefs, and Shopify to boost ranks, drive conversions, and promote long-term visibility. With a marketing degree and real-world experience, I focus on scalable enhancements that truly develop businesses. I’m passionate about connecting strategy with execution, working closely with content and design teams to optimize user journeys and improve conversion rates through clear, data-backed SEO methodologies.

Mike Joven Balaba

SEO Expert, Digital Marketer, Marketing Strategist, +2

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I'm Mike, an SEO and SEM expert specializing in results-driven strategies for ecommerce and service-based businesses. I have practical knowledge in technical SEO, on-page optimization, link building, and Google Ads, and I use tools like Google Analytics, Search Console, Ahrefs, and Shopify to boost ranks, drive conversions, and promote long-term visibility. With a marketing degree and real-world experience, I focus on scalable enhancements that truly develop businesses. I’m passionate about connecting strategy with execution, working closely with content and design teams to optimize user journeys and improve conversion rates through clear, data-backed SEO methodologies.…I'm Mike, an SEO and SEM expert specializing in results-driven strategies for ecommerce and service-based businesses. I have practical knowledge in technical SEO, on-page optimization, link building, and Google Ads, and I use tools like Google Analytics, Search Console, Ahrefs, and Shopify to boost ranks, drive conversions, and promote long-term visibility. With a marketing degree and real-world experience, I focus on scalable enhancements that truly develop businesses. I’m passionate about connecting strategy with execution, working closely with content and design teams to optimize user journeys and improve conversion rates through clear, data-backed SEO methodologies.

Available to hire

I’m Mike, an SEO and SEM expert specializing in results-driven strategies for ecommerce and service-based businesses. I have practical knowledge in technical SEO, on-page optimization, link building, and Google Ads, and I use tools like Google Analytics, Search Console, Ahrefs, and Shopify to boost ranks, drive conversions, and promote long-term visibility. With a marketing degree and real-world experience, I focus on scalable enhancements that truly develop businesses.

I’m passionate about connecting strategy with execution, working closely with content and design teams to optimize user journeys and improve conversion rates through clear, data-backed SEO methodologies.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEO Specialist, Google Ads Specialist & Shopify Manager at DekayedClothing.store

January 1, 2024 - Present

Developed and executed comprehensive SEO strategies for the Shopify-based streetwear store, focusing on U.S.-specific keyword gap analysis to increase product visibility and drive qualified traffic. Led content strategy for product descriptions, collection pages, and homepage optimization to improve internal linking structure, increasing the likelihood of ranking for high-priority keywords. Managed backlink acquisition campaigns, including outreach to fashion influencers and collaboration with high-traffic websites to build domain authority. Conducted technical SEO audits to improve site speed, mobile performance, and user experience, contributing to higher engagement and conversion rates. Optimized Google Ads campaigns, including search and shopping ads, to increase product visibility and traffic acquisition, driving additional sales for the store. Collaborated with the design and content teams to improve the user journey and enhance the store's conversion rate, focusing on SEO-friend

SEO Specialist at Wigs.com

December 31, 2023 - July 22, 2025

Led on-page SEO strategies including keyword research, content optimization, and technical improvements, resulting in higher product page visibility in search results. Drove off-page SEO efforts by executing a successful backlink strategy, including outreach, guest posts, and acquiring high-authority backlinks to enhance domain authority. Worked with the content team to develop SEO-optimized blog posts, meta descriptions, and product pages, ensuring they ranked for high-converting, high-volume keywords. Utilized tools like Google Analytics, Google Search Console, and Ahrefs to monitor performance, conduct keyword research, and track organic traffic. Increased organic traffic and improved search rankings for key product pages, directly contributing to sales growth.

SEO Content Writer & Analyst at TheWildsVenue.com

December 31, 2023 - July 22, 2025

Performed detailed SEO analysis and competitive research to identify keyword opportunities, optimize existing content, and close content gaps across the site. Spearheaded on-page SEO for venue-related pages, creating SEO-optimized content for blogs, service pages, and event listings, leading to a measurable improvement in organic traffic. Executed local SEO strategies to rank higher for region-specific event and wedding-related searches, boosting local visibility and engagement. Monitored site performance using Google Analytics and Google Search Console, providing actionable insights for ongoing optimization efforts.