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My curiosity has taken me on a passionate journey and allowed me to work in international markets around the globe. I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses. I'm a passionate innovator with a mission to combine Business Development, Data, Psychology and Creative Leadership to revolutionize the way humans experience the future. With a relentless commitment to Innovation, Strategy, Sales, SaaS, Marketing and Branding, I’m excited to create a future that works for everyone. It’s been an inspiring adventure and I’m excited to see what lies ahead!…My curiosity has taken me on a passionate journey and allowed me to work in international markets around the globe. I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses. I'm a passionate innovator with a mission to combine Business Development, Data, Psychology and Creative Leadership to revolutionize the way humans experience the future. With a relentless commitment to Innovation, Strategy, Sales, SaaS, Marketing and Branding, I’m excited to create a future that works for everyone. It’s been an inspiring adventure and I’m excited to see what lies ahead!

Bianca Albrecht

Content Creator, Brand Strategist, Marketing Strategist, +1

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My curiosity has taken me on a passionate journey and allowed me to work in international markets around the globe. I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses. I'm a passionate innovator with a mission to combine Business Development, Data, Psychology and Creative Leadership to revolutionize the way humans experience the future. With a relentless commitment to Innovation, Strategy, Sales, SaaS, Marketing and Branding, I’m excited to create a future that works for everyone. It’s been an inspiring adventure and I’m excited to see what lies ahead!…My curiosity has taken me on a passionate journey and allowed me to work in international markets around the globe. I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses. I'm a passionate innovator with a mission to combine Business Development, Data, Psychology and Creative Leadership to revolutionize the way humans experience the future. With a relentless commitment to Innovation, Strategy, Sales, SaaS, Marketing and Branding, I’m excited to create a future that works for everyone. It’s been an inspiring adventure and I’m excited to see what lies ahead!

Available to hire

My curiosity has taken me on a passionate journey and allowed me to work in international markets around the globe. I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses. I’m a passionate innovator with a mission to combine Business Development, Data, Psychology and Creative Leadership to revolutionize the way humans experience the future. With a relentless commitment to Innovation, Strategy, Sales, SaaS, Marketing and Branding, I’m excited to create a future that works for everyone. It’s been an inspiring adventure and I’m excited to see what lies ahead!

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Work Experience

Business Development & Growth Strategy Strategic Consultant at JOYN GMBH, PACIFIC ENTERTAINMENT MEDIA, SONY MUSIC ENTERTAINMENT

May 1, 2021 - Present

Lead Business Development & Brand Relations at JOYN GMBH

April 30, 2021 - July 22, 2025

Creation of 360° cross media strategies; establishing processes for internal and external stakeholders, marketers, and agencies; initial contact to key market players in 30 categories on a local and global level by activating a comprehensive network; speaker on panels. Led the company's Brand Innovation Lab, stakeholder merger and design sprints, acquisition of new partners, and development of strategies for the future digital and interactive streaming and entertainment market. Developed new shows with partners including Spotify, TikTok, Calm, RedBull for targeted audiences, branded entertainment strategies, and multi-channel content creation. Managed branding and campaign performance including CRM and AI tool launches; conceived and analyzed market research and user studies. Held team leadership role within business development.

Senior Manager Brands | Live | Licensing at Sony Music Entertainment GmbH

May 31, 2017 - July 22, 2025

Built and executed new partnerships and content strategies for music artists, YouTube talents, and influencers for national and global markets. Developed 360° cross media strategies and business funnel tools; created future innovation strategies for digital music streaming and live entertainment. Managed content strategy for online distribution on platforms like YouTube, Apple Music, Spotify and Instagram. Developed and extended national and international management, label, and artist networks. Created brand relations CI and campaign performance management using analytics and AI-based audience insights. Conducted market research and managed product, marketing, and content processes.

Consulting, Business Development & Strategy

August 31, 2019 - July 22, 2025

Created 360° cross media strategies for internal and external stakeholders across local and global markets; managed campaign analyses and optimizations; built partnerships and content strategies for music artists, athletes, YouTube talents and influencers nationally and globally.

Senior Manager Marketing & Branded Entertainment at Multiple Clients including Sony Pictures, Disney, Warner Bros.

March 31, 2007 - July 22, 2025

Strategic multi-channel media planning and partner campaigns for diverse clients across traditional and digital channels.

Manager Cross Media Marketing + Team Lead at BRAVO Group / Bauer Publishing

August 31, 2010 - July 22, 2025

Defined digital publishing communication and content strategy for Europe's biggest entertainment brand; Strategic marketing and brand relations leading 360° cross media strategies; led live events and festivals including star-studded shows; creator and owner of innovation lab developing marketing strategies; managed licensing, content creation and multi-channel media partnerships; conducted market research; team leadership within publishing management.

Global Marketing Manager at Chocolate Blue GmbH

May 31, 2006 - July 22, 2025

Entrusted with global brand relaunch projects including campaigns, retail marketing, live events, PR, influencer relations, CRM, affiliate programs and brand relations.

Manager Experience Marketing

February 28, 2003 - July 22, 2025

Managed conception and realization of global live experience productions; developed new clients, brand partners and media companies; spearheaded new digital media creation including website and newsletter.

Interim Global Strategy + Business Development Director at Multiple companies including CHOCOLATE BLUE GMBH, TELE5 BROADCASTING, OCOÓ GMBH, HAEBERLEIN & MAUERER PR

May 31, 2015 - July 22, 2025

Led strategic brand platforms and launches including functional drinks in Europe and USA; implemented PR and digital content campaigns, global branded entertainment strategies, influencer endorsements, product placement and sales/distribution partnerships; led marketing campaigns, social media marketing, and team leadership in various companies and departments.