Available to hire
Hi, I’m Mohammad Imaad, a digital marketing strategist with over six years of experience driving growth for global brands like Cognizant, Google, and MedCare. I specialize in paid advertising across Google, Meta, LinkedIn, TikTok, Snapchat, Bing, SEO, market research, lead generation, and strategic planning. I’ve built data‑driven campaigns that expand markets, optimize ROI, and boost brand engagement.
I’m MBA‑trained in Marketing & Communication and hold certifications across Google Ads, HubSpot, and more. I excel at turning insights into actionable campaigns, collaborating with cross‑functional teams, and delivering measurable results that support business development and market expansion.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Arabic
Intermediate
Work Experience
Marketing Specialist at Medcare - Camali
June 1, 2024 - PresentExecuted paid ads on platforms including TikTok, Facebook, Google, and Quora with measurable ROI and led retargeting campaigns across digital channels. Managed social media calendars and created multi-format content such as posts, videos, and blogs. Utilized generative AI for creative and marketing assistance. Revamped the website to increase SEO traffic by 30% and optimized strategies for ROI alignment. Led marketing campaigns focusing on strategy and funnel creation to generate business. Provided design instructions for brochures, pamphlets, booklets, and posters. Integrated HubSpot CRM and collaborated with clinics and hospitals to boost referral programs. Managed email and SMS marketing campaigns, planned events, B2B collaborations, and PR initiatives. Conducted trend and competitor analysis to identify opportunities. Led negotiation and relationship-building initiatives, contributed to brand building and creating brand voice. Skilled with tools such as Ahrefs, Unbounce, Mailchimp,
Digital Marketing Specialist at Auxil Crea
May 31, 2024 - July 22, 2025Worked with fashion and retail brands such as Alessandro Borelli, Golden Goose, and Jacadi Paris. Conducted B2B and B2C lead generation through performance marketing, boosting net profit by 60% via optimized campaigns including paid ads and traditional marketing. Performed on-page and off-page SEO optimization and developed landing pages. Produced and shot multimedia content including blogs, photos, and videos for websites and social media. Led 360-degree marketing strategies transforming prospects into leads through influencer, email, affiliate marketing and e-commerce optimization. Understood buyer personas and mapped customer journeys. Planned and executed marketing campaigns for seasonal launches, product promotions, and collaborations. Utilized tools such as Google Ads, GA4, Meta, Zoho, Hootsuite, WordPress, Clipchamp, CapCut, Filmora, Buffer, and SharePoint.
Marketing Executive at Tech Mahindra
September 30, 2023 - July 22, 2025Designed and executed ROI-driven marketing strategies across email, social media, and website channels. Launched SEO campaigns generating 11,000 monthly unique visitors and over 200 conversions. Optimized budgets, bids, and audience targeting for paid campaigns. Automated lead nurturing and retention efforts. Managed reporting and presentations of marketing efforts and crafted tailored sales pitches. Experienced with tools such as GA4, GTM, Adobe, Salesforce, SEMrush, Zendesk, and social listening platforms.
Digital Marketing Assistant & Social Media Executive at Cognizant Technology Solutions
May 31, 2021 - July 22, 2025Collaborated on social media strategies aligned with business goals across platforms including Meta Ads, LinkedIn, Instagram, Pinterest, and Google My Business. Authored SEO-optimized blog content that led to a 72% increase in site traffic and optimized landing pages. Planned brand-aligned social content and executed link-building strategies. Tracked KPIs and integrated SEO into content creation working cross-functionally. Used tools such as Meta Ads, Google Analytics, SEMrush, Hootsuite, WordPress, Canva, HubSpot, Adobe Suite, MOZ, and Google Console.
Marketing Specialist at Medcare - Camali
June 1, 2024 - PresentExecuted paid ads (TikTok, Facebook, Google, Quora) with measurable ROI; led retargeting campaigns across digital channels. Managed social media calendars and created multi-format content (posts, videos, blogs). Utilized Generative AI for creative marketing help. Revamped website, increasing SEO traffic by 30%; optimized strategies for ROI alignment. Led marketing campaigns with strategic funnel creation focused on generating business. Designed marketing materials like brochures, pamphlets, booklets, and posters. Integrated HubSpot CRM and collaborated with clinics/hospitals to boost referral programs. Executed Email and SMS marketing campaigns. Planned and executed events, B2B collaborations, and PR initiatives. Analyzed trends and competitors for opportunities. Negotiated and built relationships. Focused on brand building and creating a brand voice. Tools used include Ahrefs, Unbounce, Mailchimp, Canva, Hootsuite, Jasper, GTM, Hotjar, Asana, and WATI.
Digital Marketing Specialist at Auxil Crea
May 31, 2024 - July 22, 2025Worked with brands in fashion and retail, including Alessandro Borelli, Golden Goose, and Jacadi Paris. Boosted net profit by 60% through optimized performance marketing campaigns including Paid Ads and traditional marketing. Conducted on-page and off-page SEO optimization. Developed landing pages. Crafted and shot multimedia content (blogs, photos, videos) for websites and social media. Led 360° marketing strategies, converting prospects into leads using influencer, email, affiliate marketing, and e-commerce optimization. Understood buyer personas and created customer journeys. Planned and executed marketing campaigns for seasonal launches, product promotions, and collaborations. Tools used include Google Ads, GA4, Meta, Zoho, Hootsuite, WordPress, Clipchamp, CapCut, Filmora, Buffer, and SharePoint.
Marketing Executive at Tech Mahindra
September 30, 2023 - July 22, 2025Designed and executed ROI-driven marketing strategies across email, social media, and website. Launched SEO campaigns generating 11,000 monthly unique visitors and 200+ conversions. Optimized budgets, bids, and audience targeting for paid campaigns. Automated lead nurturing and retention processes. Responsible for reporting and presentation of marketing efforts. Crafted tailored sales pitches. Tools employed include GA4, GTM, Adobe, Salesforce, SEMrush, and Zendesk.
Digital Marketing Assistant & Social Media Executive at Cognizant Technology Solutions
May 31, 2021 - July 22, 2025Collaborated on social media strategies aligned with business goals using platforms such as Meta Ads, LinkedIn, Instagram, Pinterest, and Google My Business. Authored SEO-optimized blog content leading to a 72% increase in site traffic and optimized landing pages. Planned brand-aligned social content and executed link-building strategies. Tracked KPIs and integrated SEO into content creation with cross-functional teams. Tools used include Meta Ads, GA, SEMrush, Hootsuite, WordPress, Canva, HubSpot, Adobe Suite, MOZ, and Google Console.
Digital Marketing Specialist at MedCare - Camali
June 1, 2024 - PresentPlan, strategize, implement, and manage digital marketing campaigns across platforms such as Meta Ads, LinkedIn Ads, Google Ads, TikTok Ads, Snapchat Ads, and Bing Ads. Focus on paid marketing strategies to generate 4000 quality leads, boost registrations, and drive business development. Execute brand awareness and engagement campaigns to enhance visibility and reputation. Develop and manage marketing budgets to ensure strategic distribution across multiple platforms. Monitor campaign performance to optimize spending and improve ROI. Use data-driven insights to refine marketing strategies and target the most promising demographics. Utilize Oracle Eloqua and Power BI to analyze sales and marketing data, assess lead quality, and track lead sources using UTM parameters. Collaborate with external media buying partners for PR initiatives, working with outlets like Khaleej Times, Gulf News, Educational Institutes and MNC Companies. Implement tracking parameters to identify and optimize high-
Digital Marketing Specialist at Auxil Crea, Dubai, UAE
May 31, 2024 - August 1, 2025Managed and handled five brands in the automotive and real estate industries. Developed and executed 5 comprehensive digital marketing strategies, resulting in a 40% increase in online engagement, 35% boost in brand awareness, and 25% increase in customer acquisition. Conducted keyword research and implemented optimization strategies that improved organic search rankings by 50%, driving a 30% increase in organic traffic within 6 months. Grew social media following by 60%, increasing engagement by 45% and achieving an average monthly reach of 200,000 users. Planned and executed 20+ email marketing campaigns, achieving an average open rate of 25% and click-through rate of 15%, contributing to a 20% increase in conversions. Managed and optimized paid advertising campaigns with a total spend of 40,000 USD across platforms like Google Ads and Facebook Ads, achieving an average ROI of 5:1 and a 30% decrease in cost per acquisition (CPA). Created marketing funnel and strategy by understanding
Digital Marketing Executive at Tech Mahindra, Hyderabad, India
September 30, 2023 - August 1, 2025Developed and executed comprehensive digital campaigns aligned with business objectives, utilizing automotive expertise to enhance campaign effectiveness. Managed and optimized advertising campaigns to achieve ROAS and sales targets, conducted keyword research, and stayed updated on platform changes. Automated lead nurturing and retention, implementing A/B testing to improve product presentation and customer experience. Utilized analytics tools to monitor campaign performance, derive insights, and provide regular reports summarizing performance against KPIs. Conducted competitor analysis to identify automotive opportunities and challenges, staying informed about industry trends and competitor strategies.
Marketing Associate at Cognizant, Hyderabad, India
May 31, 2021 - August 1, 2025Developed and optimized high-performing Google Ads campaigns, conducting keyword research and continuous A/B testing to enhance campaign performance. Analyzed campaign performance using Google Analytics, providing actionable insights to improve ROI and ensure data-driven decisions. Efficiently managed campaign budgets, monitoring and adjusting bids for optimal performance and cost efficiency. Crafted compelling ad copies and implemented A/B tests for continuous performance improvement. Focused on improving Quality Scores through effective keyword and landing page management. Planned brand-aligned social content and executed link-building strategies. Planned, created, and executed social media calendars and postings. Managed 15 brand accounts, regularly connecting with clients to support their campaign performance and strategize for better results. Authored SEO-optimized blog content, driving 45% increase in site traffic, and optimized landing pages.
Digital Marketing Specialist at Auxil Crea, Dubai, UAE
May 1, 2024 - August 27, 2025Managed digital marketing for five brands in automotive and real estate sectors. Developed and executed strategies resulting in significant increases in online engagement, brand awareness, and customer acquisition. Improved organic search rankings and social media reach substantially. Led email marketing campaigns achieving strong open and click-through rates. Optimized paid campaigns with a high ROI and reduced cost per acquisition. Managed analytics tools and a marketing team, driving ongoing strategy improvements and CRM management.
Digital Marketing Executive at Tech Mahindra, Hyderabad, India
September 1, 2023 - August 27, 2025Executed digital campaigns aligned with business objectives, focusing on automotive industry expertise. Optimized advertising campaigns to meet ROAS and sales targets through keyword research and platform updates. Automated lead nurturing and retention strategies with A/B testing. Utilized analytics for performance monitoring, reporting, and competitive analysis to stay ahead in industry trends.
Marketing Associate at Cognizant, Hyderabad, India
May 1, 2021 - August 27, 2025Developed and managed high-performing Google Ads campaigns with ongoing optimization through keyword research and A/B testing to improve ROI. Managed campaign budgets efficiently, enhanced quality scores, and developed SEO strategies including link-building and content creation. Maintained and coordinated 15 brand accounts, supporting client campaign performance and strategy.
Digital Marketing Executive at Cognizant
August 1, 2021 - October 11, 2025Built and optimized Google and Meta Ads using keyword research and A/B testing to improve ROI and conversion rate. Managed budgets with smart bidding and pacing controls to maximize performance at target CPL. Increased Quality Scores by aligning keywords, ad copy, and landing page relevance. Implemented remarketing and audience segmentation to re-engage users.
Digital Marketing Specialist at MedCare, United Arab Emirates
April 1, 2024 - PresentPlan, strategize, implement and manage digital marketing campaigns across platforms such as Meta Ads, LinkedIn Ads, Google Ads, TikTok Ads, Snapchat Ads, Spotify Ads, to drive high-quality leads and brand growth. Focus on paid marketing strategies, budget management, and campaign optimization to achieve strong ROI.
Paid Ads Executive at Google
December 1, 2023 - October 11, 2025Developed and optimized high‑performing Google Ads campaigns, conducted keyword research and A/B testing, analyzed performance, and improved ROI and CVR. Managed budgets, collaborated with cross‑functional teams, and supported 15 brand accounts to drive growth across regions.
Digital Marketing Executive at Cognizant
August 1, 2021 - October 11, 2025Built and optimized Google and Meta Ads using keyword research and A/B testing to improve ROI and CVR. Managed ad budgets, collaborated with cross‑functional teams, and handled 15 brand accounts across multiple campaigns.
Digital Marketing Specialist at MedCare
April 1, 2024 - PresentPlan, strategize, implement and manage digital marketing campaigns across platforms (Meta, LinkedIn, Google, TikTok, Snapchat, Spotify, Bing). Focus on paid marketing to generate quality leads, boost registrations, and drive business development; enhance brand awareness and engagement; optimize campaigns and budgets; monitor performance using data‑driven insights.
Education
Certified Digital Marketing Course at Amity University & Web Trainings
January 1, 2020 - December 31, 2020Masters In Business Administration at Osmania University
January 1, 2020 - December 31, 2022Bachelors In Commerce at Osmania University
January 1, 2017 - December 31, 2020School & Inter at International Indian School Dammam
January 1, 2004 - December 31, 2017Certified Digital Marketing Course at Amity University & Web Trainings
January 1, 0000 - January 1, 0000Masters In Business Administration at Osmania University
January 1, 2020 - December 31, 2022Bachelors In Commerce at Osmania University
January 1, 2017 - December 31, 2020School & Inter at International Indian School Dammam
January 1, 2004 - December 31, 2017MBA at Osmania University
January 1, 2019 - December 31, 2021BCOM at Osmania University
January 1, 2016 - December 31, 2019High School Diploma at IISD College
January 1, 2014 - December 31, 2016Certified Digital Marketing Course at Amity University & Web Trainings, Hyderabad, India
January 1, 2024 - January 1, 2025MBA: Marketing and Communication at Osmania University, Hyderabad, India
January 1, 2019 - May 1, 2021BCOM: Marketing and Advertising at Osmania University, Hyderabad, India
January 1, 2016 - January 1, 2019High School Diploma at IISD College, Dammam, Saudi Arabia
January 1, 2014 - January 1, 2016MBA in Marketing & Communication at Amity University, Hyderabad, India
January 1, 2019 - January 1, 2021Bachelor of Commerce (BCOM) at Osmania University, Hyderabad, India
January 1, 2016 - January 1, 2019High School Diploma (Marketing & Advertising) at Osmania University
January 1, 2014 - January 1, 2016Master of Business Administration (MBA) in Marketing & Communication at Amity University & Web Trainings
January 1, 2019 - January 1, 2021Bachelor of Commerce (BCom) at Osmania University
January 1, 2016 - January 1, 2019Higher School Diploma in Marketing & Advertising at Osmania University
January 1, 2014 - January 1, 2016Qualifications
Google METAAds Certificates (4)
January 1, 2020 - December 31, 2020Duolingo Language Certificate
January 11, 2030 - July 22, 2025Marketing Certification - HubSpot Academy
January 11, 2030 - July 22, 2025Certificate Of Communication
January 11, 2030 - July 22, 2025Certificate Of Appreciation - Tech Mahindra
January 11, 2030 - July 22, 2025Certification Of Recognition - Tech Mahindra
January 11, 2030 - July 22, 2025Certificate Of Leadership - Cognizant
January 11, 2030 - July 22, 2025Certificate Of TeamWork - Cognizant
January 11, 2030 - July 22, 2025Google METAAds Certificates (4)
January 1, 0000 - January 1, 0000Duolingo Score - 150
January 1, 0000 - January 1, 0000Marketing Certification - HubSpot Academy
January 1, 0000 - January 1, 0000Certificate Of Communication (2) - Tech Mahindra
January 1, 0000 - January 1, 0000Certificate Of Appreciation (4) - Tech Mahindra
January 1, 0000 - January 1, 0000Certification Of Recognition (4) - Tech Mahindra
January 1, 0000 - January 1, 0000Certificate Of Leadership (2) - Cognizant
January 1, 0000 - January 1, 0000Certificate Of TeamWork (3) - Cognizant
January 1, 0000 - January 1, 0000Certified Digital Marketing Course
January 1, 2024 - December 31, 2025Certified Digital Marketing Course
January 1, 2024 - January 1, 2025Google Ads Certification
January 11, 2030 - October 11, 2025HubSpot Academy Certification
January 11, 2030 - October 11, 2025Amazon Ads Certification
January 11, 2030 - October 11, 2025ActiveCampaign Certification
January 11, 2030 - October 11, 2025Mailchimp Certification
January 11, 2030 - October 11, 2025GA4 Certification
January 11, 2030 - October 11, 2025Google Ads Certification
January 11, 2030 - October 11, 2025HubSpot Academy Certification
January 11, 2030 - October 11, 2025Amazon Ads Certification
January 11, 2030 - October 11, 2025Mailchimp Certification
January 11, 2030 - October 11, 2025Industry Experience
Retail, Healthcare, Professional Services, Consumer Goods, Media & Entertainment, Real Estate & Construction, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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