Available to hire
Hi! I’m Linda, a strategic and hands-on marketing leader with over four years of experience driving go-to-market strategies, demand generation, and pipeline growth for tech startups and scale-ups, especially in the B2B SaaS space. I am passionate about leveraging data-driven decision-making, content marketing, and AI-powered execution to build scalable marketing programs that deliver measurable results.
I excel at leading cross-functional teams, managing marketing budgets, and creating compelling digital experiences that boost brand positioning and accelerate revenue growth. I’m enthusiastic about crafting content engines, optimizing sales funnels, and using the latest marketing technologies to help businesses grow and thrive.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Latvian
Fluent
Russian
Fluent
Greek, Modern
Intermediate
Spanish; Castilian
Intermediate
Work Experience
French Advanced AI Data Trainer (Contract) at Invisible Technologies
March 31, 2025 - July 22, 2025Enhanced Large Language Models through data quality assurance and Chain-of-Thought techniques, supporting advancements in AI performance and human-machine interaction.
Head of Marketing & Content at CareerFairy
January 31, 2024 - July 22, 2025Led marketing leadership for B2B SaaS go-to-market strategy by establishing an end-to-end marketing engine for a platform operating across 4 EMEA markets. Oversaw content creation, website performance, paid acquisition, and built scalable programs for pipeline and revenue growth. Managed a multidisciplinary team growing from 3 to 9 people with a CHF 500,000+ marketing budget. Introduced marketing automation, HubSpot CRM, growth analytics, and conversion tracking. Achieved 200% YoY growth and pipeline acceleration, reduced B2C CAC by 30%, and spearheaded content and SEM initiatives to drive brand awareness and sales enablement.
B2B Content Manager at CareerFairy
August 31, 2022 - July 22, 2025Focused on content strategy, brand messaging, and sales collateral development for a high-growth SaaS platform. Created LinkedIn content and blog series, increasing organic following from 500 to 2,500. Clarified product positioning and messaging to support sales and improve funnel conversion. Enhanced paid ad campaigns resulting in over 30% CAC reduction on LinkedIn through improved targeting.
Content Strategist (Freelance, Remote)
January 31, 2022 - July 22, 2025Developed go-to-market strategy, validated target audiences, and implemented social media presence for early-stage projects. Delivered actionable marketing plans including channel selection and conversion-focused content strategies. Collaborated with external agencies to implement social campaigns, laying foundations for lead generation.
Marketing & Content Manager at Tamia SA/JobCampaign
March 31, 2020 - July 22, 2025Executed full-funnel marketing programs combining online and offline campaigns, event management, and thought leadership to drive pipeline for HR consulting services. Led Innov’RH event with 200+ participants, creating a high-converting lead source. Co-created the “Employer Branding” special edition for HR Today Romandie to strengthen brand authority. Developed employee journey roadmap enhancing online customer touchpoints in collaboration with technical teams.
French Advanced AI Data Trainer (Contract) at Invisible Technologies
March 31, 2025 - July 22, 2025Enhanced Large Language Models through data quality assurance and Chain-of-Thought techniques, supporting advancements in AI performance and human-machine interaction.
Head of Marketing & Content at CareerFairy
January 31, 2024 - July 22, 2025Led marketing leadership for B2B SaaS Go-to-Market strategy across 4 EMEA markets. Established end-to-end marketing engine including content creation, website performance, paid acquisition, and built scalable programs for pipeline and revenue growth. Managed a multidisciplinary team and CHF 500,000+ budget while implementing marketing automation and growth analytics.
B2B Content Manager at CareerFairy
August 31, 2022 - July 22, 2025Focused on content strategy, brand messaging, and sales collateral development for a high-growth SaaS platform. Crafted LinkedIn content that significantly grew organic following and optimized paid ad campaigns, reducing CAC by over 30%.
Content Strategist (Freelance, Remote)
January 31, 2022 - July 22, 2025Developed go-to-market strategies, validated target audiences, and implemented social media presence for early-stage projects. Delivered actionable marketing plans and collaborated with external agencies to launch social campaigns for lead generation.
Marketing & Content Manager at Tamia SA/JobCampaign
March 31, 2020 - July 22, 2025Executed full-funnel marketing programs combining online/offline campaigns, event management, and thought leadership to drive pipeline for HR consulting services. Led Innov’RH event with 200+ participants and co-created a special edition publication to strengthen brand authority.
Marketing & Sales Assistant Roles at Various (Real Estate, NGO, Digital Marketing Agency)
December 31, 2018 - July 22, 2025Delivered operational marketing support, coordinated campaigns, and contributed to lead generation across multiple industries.
French Advanced AI Data Trainer (Contract) at Invisible Technologies
March 31, 2025 - July 22, 2025Enhanced Large Language Models through data quality assurance and Chain-of-Thought techniques, supporting advancements in AI performance and human-machine interaction.
Head of Marketing & Content at CareerFairy
January 31, 2024 - July 22, 2025Led marketing leadership for a B2B SaaS Go-to-Market platform operating across 4 EMEA markets. Established the end-to-end marketing engine combining strategic vision with execution, overseeing content creation, website performance, and paid acquisition. Built scalable programs for pipeline and revenue growth, managed a CHF 500,000+ marketing budget, and successfully grew the marketing team from 3 to 9 members. Designed and implemented integrated marketing plans resulting in 200% YoY growth and pipeline acceleration. Introduced marketing automation, HubSpot CRM, growth analytics, and conversion tracking. Spearheaded new content formats and SEM initiatives to enhance brand awareness and lead generation.
B2B Content Manager at CareerFairy
August 31, 2022 - July 22, 2025Focused on content strategy, brand messaging, and sales collateral development for a high-growth SaaS platform. Designed LinkedIn content and bottom-of-funnel blog series, increasing organic following from 500 to 2,500 in under 18 months. Clarified product positioning and messaging to support sales and improve funnel conversion. Enhanced paid ad campaigns executing LinkedIn targeting strategies that reduced CAC by over 30%.
Content Strategist (Freelance, Remote)
January 31, 2022 - July 22, 2025Developed go-to-market strategies, validated target audiences, and implemented social media presence for early-stage projects. Delivered actionable marketing plans including channel selection and content strategies focused on conversion. Collaborated with external agencies to implement social campaigns laying foundations for lead generation.
Marketing & Content Manager at Tamia SA/JobCampaign
March 31, 2020 - July 22, 2025Executed full-funnel marketing programs combining online and offline campaigns, event management, and thought leadership to drive pipeline for HR consulting services. Led the Innov’RH event with over 200 participants, creating a high-converting lead source. Co-created the "Employer Branding" special edition for HR Today Romandie, improving brand authority. Developed employee journey roadmap and enhanced customer online touchpoints in collaboration with technical teams.
Marketing & Sales Assistant Roles at Real Estate, NGO, Digital Marketing Agency
December 31, 2018 - July 22, 2025Provided operational marketing support, coordinated campaigns, and contributed to lead generation across various industries.
Education
BA Intercultural Relations at Latvian Academy of Culture
January 1, 2004 - December 31, 2004BA at Latvian Academy of Culture
January 1, 2004 - December 31, 2004BA at Latvian Academy of Culture
January 1, 2004 - December 31, 2004Qualifications
Swiss Federal Diploma in Marketing
January 1, 2018 - December 31, 2018Integral Coaching (ACC Level)
January 1, 2024 - December 31, 2024Digital Marketing Certificate
January 1, 2018 - December 31, 2018Postgraduate Certificate in International Project Management
January 1, 2005 - December 31, 2005Swiss Federal Diploma in Marketing
January 1, 2018 - December 31, 2018Integral Coaching (ACC Level)
January 1, 2024 - December 31, 2024Digital Marketing Certificate
January 1, 2018 - December 31, 2018Postgraduate Certificate in International Project Management
January 1, 2005 - December 31, 2005Swiss Federal Diploma in Marketing, SAWI Academy for Marketing and Communication
January 1, 2018 - December 31, 2018Integral Coaching (ACC Level), Centre for Coaching, Geneva
January 1, 2024 - December 31, 2024Digital Marketing Certificate, CREA-OMNES Education, Geneva
January 1, 2018 - December 31, 2018Postgraduate Certificate in International Project Management, Finland
January 1, 2005 - December 31, 2005Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Non-Profit Organization, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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