Available to hire
Hi! I’m Maria, a performance-driven PPC specialist with over 12 years of experience in digital marketing. I specialize in ROI-focused campaigns across platforms like Google Ads, Meta, Bing, and LinkedIn, and love optimizing strategies to help both B2B and B2C brands grow. I’ve worked in agency and in-house roles, always keeping a close eye on data to drive results.
I enjoy building full-funnel paid media strategies and managing large budgets while keeping campaigns efficient and effective. Collaboration is key for me — I work closely with teams across design, product, and analytics to ensure campaigns run smoothly and deliver great outcomes. I’m passionate about mentoring and sharing PPC best practices too!
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Bulgarian
Fluent
Work Experience
PPC Specialist at Infragistics
December 1, 2024 - PresentPlan, execute, and optimize performance-driven PPC campaigns across Google Ads, Bing Ads, and Demandbase with a focus on high-quality lead generation and strong ROAS. Conduct in-depth keyword research, search term analysis, audience segmentation, and creative development to maximize ad relevance. Optimize campaigns daily based on KPIs such as CTR, CPC, CPL, and ROAS; implement A/B testing frameworks to improve conversion paths. Manage and forecast daily and monthly budgets, ensuring efficient spend allocation across channels. Deliver actionable campaign reports with performance insights and recommendations using data from GA4 and internal analytics dashboards.
Paid Media Manager at Multitude
November 30, 2024 - July 22, 2025Managed end-to-end Google Ads, Meta Ads and Bing Ads campaigns across multiple markets, with a strong focus on ROI and growth. Built and executed full-funnel paid media strategies, integrating paid search and paid social to drive scalable acquisition. Conducted audience research, segmentation, and A/B testing to optimize targeting and messaging. Led bidding strategy development using Smart Bidding like Value-based bidding, manual optimization, and real-time adjustments. Tracked and reported on campaign performance using Power BI, aligning KPIs with business goals and delivering actionable insights. Conducted competitor analysis to inform creative and targeting improvements. Collaborated with design, product, and analytics teams to ensure cohesive campaign execution.
Digital Media Senior Specialist at Vivacom
July 31, 2022 - July 22, 2025End-to-end management of the company’s digital marketing projects, ensuring alignment with business objectives and timelines. Monitored and optimized paid campaigns across Google Ads, Facebook Ads and LinkedIn Ads, focusing on cost efficiency and lead quality. Maintained proactive communication and performance alignment with an external digital agency. Delivered detailed performance reports including ROI, ROAS, CPA, CPC, CPL to stakeholders. Mentored and supported marketing interns, sharing PPC best practices and guiding task execution. Collaborated with the financial control team to track, report, and forecast digital marketing budgets, using SAP software.
Digital Marketing Specialist at Accella Digital Agency
April 30, 2022 - July 22, 2025Planned, executed, and optimized performance marketing campaigns across Google Ads, Facebook Ads, and LinkedIn Ads for diverse B2B & B2C clients. Created strategic media plans, managed full PPC lifecycle — from audience research and ad copywriting to bidding strategies and performance analysis. Delivered actionable reports using Looker Studio and Google Analytics, focusing on KPIs such as ROAS, CPA, CTR, and lead volume. Maintained ongoing communication with agency clients, presenting campaign strategies, performance insights, and optimization roadmaps. Mentored marketing interns, providing training on campaign execution, performance monitoring, and digital best practices.
Digital Marketing Specialist at Lily.bg (fashion)
September 30, 2020 - July 22, 2025Managed and executed social media marketing across Facebook, Instagram, and Pinterest, focusing on audience engagement and brand growth. Created and optimized paid social campaigns to drive traffic and conversions. Planned and executed email marketing campaigns with personalized content. Produced visual content, including image editing in Photoshop, for use across social and email channels. Developed engaging organic content and interactive campaigns, including giveaways.
Social Media Specialist and Copywriter at Freelance, self-employed
August 31, 2020 - July 22, 2025Planned and executed custom social media strategies for clients across different industries, with a focus on Facebook and Instagram. Created and managed paid social ad campaigns, including audience targeting, copywriting, visual direction, and A/B testing. Designed and facilitated engagement campaigns, including giveaways and interactive content, to grow follower bases and increase user interaction. Produced tailored content for websites, e-commerce platforms, blogs, and newsletters — ensuring brand consistency and SEO alignment. Advised small & medium business clients on platform selection, community building, search & social campaigns strategy & performance.
Public Relations Expert at Institute of Physical Chemistry, Bulgarian Academy of Sciences
July 31, 2020 - July 22, 2025Drafted and distributed press releases, ensuring accurate and compelling communication of scientific news, institutional updates, and project milestones. Supported the planning and execution of academic events and conferences. Collaborated with internal teams to develop unified messaging across print, web, and event materials.
Advertising Expert at Bulgarian National Radio
March 31, 2019 - July 22, 2025Managed the sale of advertising time across national radio channels. Developed media plans to ensure optimal ad placement and audience reach. Coordinated sponsored broadcasts, media partnerships, and branded content initiatives in collaboration with clients and internal programming teams.
Digital Marketing Specialist at Lilly drogerie
April 30, 2018 - July 22, 2025Managed social media marketing across Facebook, Instagram, and YouTube. Created engaging visual and written content for organic and paid campaigns. Planned, launched, and optimized paid social campaigns. Executed targeted email marketing campaigns via MailChimp. Organized giveaways to boost followers growth and drive interaction. Handled basic website administration and content updates to support brand consistency online.
Social Media Specialist and Copywriter at Diplomat Corporation Ltd.
August 31, 2016 - July 22, 2025Wrote PR articles, radio ad scripts, and promotional copy. Maintained and updated corporate websites and social media pages. Created and edited visual content, including photo retouching and design. Initiated and supported social media advertising campaigns.
PPC Specialist at Infragistics
December 1, 2024 - PresentPlan, execute, and optimize performance-driven PPC campaigns across Google Ads, Bing Ads, and Demandbase focusing on lead generation and ROAS. Conduct keyword research, audience segmentation, creative development, and daily optimizations based on KPIs such as CTR, CPC, CPL, and ROAS. Implement A/B testing and manage budgets efficiently. Provide campaign reports with actionable insights using GA4 and internal analytics.
Paid Media Manager at Multitude
November 30, 2024 - July 22, 2025Managed end-to-end Google Ads, Meta Ads, and Bing Ads campaigns across markets with a focus on ROI and growth. Built and executed full-funnel paid media strategies, performed audience research, segmentation, and A/B testing. Led bidding strategy development using Smart Bidding. Reported campaign performance in Power BI and coordinated with design, product, and analytics teams for campaign execution.
Digital Media Senior Specialist at Vivacom
July 31, 2022 - July 22, 2025Managed digital marketing projects, optimized paid campaigns across Google, Facebook, and LinkedIn Ads focusing on cost efficiency and lead quality. Maintained communication with an external digital agency. Delivered ROI and performance reports. Mentored interns and collaborated with financial control team for budgeting using SAP.
Digital Marketing Specialist at Accella Digital Agency
April 30, 2022 - July 22, 2025Planned, executed, and optimized performance marketing campaigns across Google Ads, Facebook Ads, and LinkedIn Ads for B2B and B2C clients. Created strategic media plans and managed full PPC lifecycle from audience research to bidding and performance analysis. Delivered reports on KPIs and maintained client communication. Mentored marketing interns.
Digital Marketing Specialist at Lily.bg (fashion)
September 30, 2020 - July 22, 2025Managed social media marketing across Facebook, Instagram, and Pinterest focusing on audience engagement and brand growth. Created and optimized paid social campaigns, planned email marketing, produced visual content using Photoshop, and developed organic content and interactive campaigns such as giveaways.
Social Media Specialist and Copywriter at Freelance, self-employed
August 31, 2020 - July 22, 2025Planned and executed social media strategies, created and managed paid social ad campaigns including targeting, copywriting, visual direction, and A/B testing. Designed engagement campaigns, produced website and content materials, and advised clients on platform selection and campaign strategies.
Public Relations Expert at Institute of Physical Chemistry, Bulgarian Academy of Sciences
July 31, 2020 - July 22, 2025Drafted and distributed press releases, supported academic events and conferences planning, and collaborated to develop unified messaging across materials.
Advertising Expert at Bulgarian National Radio
March 31, 2019 - July 22, 2025Managed sale of advertising time across national radio channels, developed media plans, and coordinated sponsored broadcasts and branded content initiatives.
Digital Marketing Specialist at Lilly drogerie
April 30, 2018 - July 22, 2025Managed social media marketing on Facebook, Instagram, and YouTube. Created content for organic and paid campaigns, optimized paid social campaigns, launched email marketing via MailChimp, organized giveaways, and handled website administration.
Social Media Specialist and Copywriter at Diplomat Corporation Ltd.
August 31, 2016 - July 22, 2025Wrote PR articles, scripts, and promotional copy. Maintained websites and social media pages, created visual content including photo retouching, and supported social media advertising campaigns.
Education
Bachelor's degree at Sofia University St. Kliment Ohridski
January 1, 2013 - December 31, 2017Bachelor's degree at Sofia University St. Kliment Ohridski
January 1, 2013 - December 31, 2017Qualifications
Industry Experience
Software & Internet, Retail, Telecommunications, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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