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For over 25 years in the media industry, I've learned the ins and outs of marketing and media creation in a number of capacities, including director, researcher, associate producer, and production assistant. I currently work as a promotion producer where I develop concepts for on-air promotions and marketing collateral. With my extensive background in video production and marketing campaigns, I enjoy creating content that attracts and retains target audiences. I'm an energetic and extroverted individual who takes initiative to boost both on-air and social production. Collaborating with various teams and environments has allowed me to hone my professional and creative skills. I thrive on thinking creatively and delivering high-quality promotional assets that align with brand standards and marketing objectives.…For over 25 years in the media industry, I've learned the ins and outs of marketing and media creation in a number of capacities, including director, researcher, associate producer, and production assistant. I currently work as a promotion producer where I develop concepts for on-air promotions and marketing collateral. With my extensive background in video production and marketing campaigns, I enjoy creating content that attracts and retains target audiences. I'm an energetic and extroverted individual who takes initiative to boost both on-air and social production. Collaborating with various teams and environments has allowed me to hone my professional and creative skills. I thrive on thinking creatively and delivering high-quality promotional assets that align with brand standards and marketing objectives.

Maria Paz Cruz

Video Editor, Creative Director, Post-Production

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For over 25 years in the media industry, I've learned the ins and outs of marketing and media creation in a number of capacities, including director, researcher, associate producer, and production assistant. I currently work as a promotion producer where I develop concepts for on-air promotions and marketing collateral. With my extensive background in video production and marketing campaigns, I enjoy creating content that attracts and retains target audiences. I'm an energetic and extroverted individual who takes initiative to boost both on-air and social production. Collaborating with various teams and environments has allowed me to hone my professional and creative skills. I thrive on thinking creatively and delivering high-quality promotional assets that align with brand standards and marketing objectives.…For over 25 years in the media industry, I've learned the ins and outs of marketing and media creation in a number of capacities, including director, researcher, associate producer, and production assistant. I currently work as a promotion producer where I develop concepts for on-air promotions and marketing collateral. With my extensive background in video production and marketing campaigns, I enjoy creating content that attracts and retains target audiences. I'm an energetic and extroverted individual who takes initiative to boost both on-air and social production. Collaborating with various teams and environments has allowed me to hone my professional and creative skills. I thrive on thinking creatively and delivering high-quality promotional assets that align with brand standards and marketing objectives.

Available to hire

For over 25 years in the media industry, I’ve learned the ins and outs of marketing and media creation in a number of capacities, including director, researcher, associate producer, and production assistant. I currently work as a promotion producer where I develop concepts for on-air promotions and marketing collateral. With my extensive background in video production and marketing campaigns, I enjoy creating content that attracts and retains target audiences.

I’m an energetic and extroverted individual who takes initiative to boost both on-air and social production. Collaborating with various teams and environments has allowed me to hone my professional and creative skills. I thrive on thinking creatively and delivering high-quality promotional assets that align with brand standards and marketing objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Promo Producer at TV5 Network, Inc.

June 1, 2022 - Present

Developed engaging promotional scripts and oversaw video and photoshoot productions for both traditional and digital marketing campaigns, ensuring creative output aligned with the brand's vision and objectives. Collaborated with creative and marketing divisions to plan and execute promotional shots. Planned and carried out shoots and live broadcasts, creating thorough shoot plans with shot lists, production details, and talent coordination. Reviewed and adjusted promotional assets to meet quality and brand standards and ensured timely delivery. Directed creative strategy and execution for content marketing campaigns while managing project issues proactively.

Freelance Video Content Editor

May 31, 2022 - July 22, 2025

Conceptualized visuals based on client requirements for Video Podcasts and AVPs. Edited and assembled raw video footage to create engaging video content using various editing techniques such as splicing, sound balancing, color correction, grading, trimming, adding transitions, and visual effects. Reviewed scripts to understand production needs and ensured concepts were translated effectively through editing. Provided creative assistance for outsourced trailers, campaigns, and projects with final approval. Met deadlines consistently for clients based in the United States and Australia.

Post-Production Specialist at CCM Creative Marketing

August 31, 2020 - July 22, 2025

Handled multiple tasks simultaneously while meeting customer deadlines. Assisted with the shooting, directing, and production of branded content. Edited video content for various platforms, including social media, YouTube, and Netflix. Evaluated raw footage and reviewed shot lists and storyboards. Collaborated with department heads to develop creative content and promotional production strategies for network clients. Conceptualized, created, and edited marketing-driven promotions across all ABS-CBN platforms. Gained practical experience with on-set production including setup and directing.

Promo Producer - Marketing Creative at ABS-CBN

May 31, 2016 - July 22, 2025

Collaborated with department heads to develop creative content and promotion production strategies for network clients. Conceptualized, created, and edited marketing-driven promotions for all ABS-CBN platforms. Gained hands-on experience with on-set production, including setup and directing.

Video Editor at Studio 23, Narrowcast Creative

January 31, 2007 - July 22, 2025

Managed end-to-end video production from conceptualization through editing. Collaborated with directors, promo specialists, and clients to ensure quality materials. Edited international movie promos and station campaign plugs.

Associate Producer at For Kids Only

October 31, 2000 - July 22, 2025

Collaborated with department heads to create innovative content and promotion tactics for network clients. Conceptualized, designed, and edited marketing promotions for all ABS-CBN platforms. Developed hands-on expertise with on-set production including setup and directing.

Promo Producer at TV5 Network, Inc.

June 1, 2022 - Present

Developed engaging promotional scripts and oversaw video and photoshoot productions for marketing campaigns across traditional and digital platforms. Collaborated with creative and marketing teams to plan and execute promotional shoots and live broadcasts. Ensured final promotional materials met quality, brand standards, and were delivered on time. Directed creative strategy for content marketing campaigns while managing and resolving project issues. Participated in group meetings and brainstorming sessions.

Freelance Video Content Editor

May 31, 2022 - July 23, 2025

Conceptualized visuals for Video Podcasts and AVPs, edited and assembled raw video footage into engaging content using various video editing techniques. Reviewed scripts to understand production requirements, created briefings and provided creative assistance for outsourced trailers, campaigns, and projects including final approvals. Consistently met deadlines and completed production work orders for clients in the United States and Australia.

Post-Production Specialist CCM Creative Marketing at ABS-CBN

August 31, 2020 - July 23, 2025

Handled multiple tasks to meet deadlines, assisted in shooting, directing, and producing branded content. Edited video content for various platforms including social media, YouTube, and Netflix. Reviewed raw footage and shot lists, collaborated with department heads to develop creative content and promotional strategies for network clients. Conceptualized, created, and edited marketing-driven promotions. Gained experience with on-set production including setup and directing.

Promo Producer - Marketing Creative at ABS-CBN

May 31, 2016 - July 23, 2025

Collaborated with department heads to develop creative content and promotion production strategies. Conceptualized, created, and edited marketing-driven promotions for all ABS-CBN platforms. Gained practical experience with on-set production including setup and directing.

Video Editor - Studio 23, Narrowcast Creative at ABS-CBN

January 31, 2007 - July 23, 2025

Managed end-to-end video production including conceptualization and editing. Collaborated with directors, promo specialists, and clients to ensure quality. Edited international movie promos and station campaign plugs.

Associate Producer - For Kids Only at ABS-CBN

October 31, 2000 - July 23, 2025

Collaborated with department heads to create innovative content and promotion tactics. Conceptualized, designed, and edited marketing promotions for ABS-CBN platforms. Developed hands-on expertise with on-set production including setup and directing.