Available to hire
I’m an Art Director who brings clarity, guts, and damn good work to the table.
I build brands that fit—designed for digital, grounded in strategy, and built to last. I cut through the noise, challenge the brief, and shape ideas into visual systems that actually work.
This isn’t just design—it’s partnership. I’ll help you find the story, take the fear out of the process, and bring your vision to life in ways you didn’t see coming.
Employment and Project Experience
Art Director EF Education First
2021 – 2022
Creative Lead Kathmandu
2020 – 2021
Design Director Crafft, Zurich
2017 – 2020
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
German
Intermediate
Work Experience
Finefolk Founder at Finefolk
September 1, 2024 - PresentLaunching and growing an artisanal nut butter brand, leveraging creative and entrepreneurial skills during a career transition.
Creative Director at Kathmandu Outdoors
August 31, 2024 - July 22, 2025Led UX for apps in USA and EU markets. Guided teams across Boston, Zurich, Ukraine, and Budapest. Managed and led the UX/UI team. Planned and delivered a cohesive brand evolution. Facilitated workshops with key stakeholders.
Creative Director at EF Education
October 31, 2023 - July 22, 2025Led UX and UI, guided cross-regional teams, planned brand evolution, and facilitated workshops with key stakeholders.
UX Creative Lead at Craft Digital Design
October 31, 2022 - July 22, 2025Adopted agile, lean, and design thinking processes. Managed stakeholders and collaborated closely with UX researchers. Built brand experiences and campaigns, designed UI/UX solutions, created digital interfaces, and served companies, non-profits, and start-ups.
Design Director at Studio Bell Consultancy
January 31, 2021 - July 22, 2025Designed UI/UX solutions, shaped brand vision and market positioning, developed concise customer journeys, and established direct-to-consumer sales platforms.
Creative Founder at Horn & Bell
September 30, 2014 - July 22, 2025Led strategy and implementation, supported project team coordination, and managed workflow, deliverables, and budgets.
Creative Lead at Seven Design Studio
September 30, 2007 - July 22, 2025Developed new brand and marketing strategies, rolled out cross-channel brand communications, and aligned internal culture.
Brand Manager at GeneData Biopharma
August 31, 2004 - July 22, 2025Worked for clients like British Airways. Provided art direction and creative direction, ideation and creation, project management.
Designer at Interbrand
August 31, 1999 - July 22, 2025Supported senior designers and assistant art director roles, involved in ideation and creation.
Designer at DNA
August 31, 1997 - July 22, 2025Design work in New Zealand.
Finefolk Founder at Finefolk
September 1, 2024 - PresentLaunching and growing an artisanal nut butter brand, leveraging my creative and entrepreneurial skills during my transition to the next career chapter.
Creative Director at Kathmandu Outdoors
August 31, 2024 - July 22, 2025Led UX for apps in USA & EU markets. Guided teams across Boston & Zurich, Ukraine & Budapest. Managed and led the UX/UI team. Planned and delivered a cohesive brand evolution. Facilitated workshops with key stakeholders.
Creative Director at EF Education
October 31, 2023 - July 22, 2025Led UX for apps in multiple markets, guided teams across Boston, Zurich, Ukraine, and Budapest. Managed and led the UX/UI team, planned and delivered a cohesive brand evolution, and facilitated workshops with key stakeholders.
UX Creative Lead at Craft Digital Design
October 31, 2022 - July 22, 2025Adopted agile, lean, and design thinking processes. Managed stakeholder relationships, collaborated closely with UX researchers, product development, built brand experiences and campaigns, designed UI/UX solutions, and created digital interfaces serving companies, non-profits, and start-ups.
Design Director at Studio Bell Consultancy
January 31, 2021 - July 22, 2025Designed UI/UX solutions, shaped brand vision and market positioning, developed concise customer journeys, and established direct-to-consumer sales platform.
Creative Founder at Horn & Bell
September 30, 2014 - July 22, 2025Led strategy and implementation, supported project team coordination, managed workflow, deliverables, and budgets, and oversaw project and budget management.
Creative Lead at Seven Design Studio
September 30, 2007 - July 22, 2025Developed new brand and marketing strategy rolled out cross–channel brand, aligned internal culture in an in-house role.
Brand Manager at GeneData Biopharma
August 31, 2004 - July 22, 2025Worked for clients like British Airways providing art direction and creative direction, ideation, creation, and project management.
Designer at Interbrand
August 31, 1999 - July 22, 2025Supported Senior Designers and Assistant art director with ideation and creation.
Designer at DNA
August 31, 1997 - July 22, 2025Designer role with focus on creative work.
Education
Masters at University of the Arts London
January 1, 1999 - December 31, 2001Bachelors at Ara Institute, Canterbury
January 1, 1993 - December 31, 1995Master's at University of the Arts London
January 1, 1999 - December 31, 2001Bachelor's at Ara Institute Canterbury
January 1, 1993 - December 31, 1995Qualifications
UX Research & Testing
January 1, 2025 - July 31, 2025Leveraging AI for enhanced content creation
November 1, 2024 - December 31, 2024Digital Marketing
October 1, 2020 - October 31, 2020UX Research & Testing
January 1, 2025 - July 31, 2025Leveraging AI for enhanced content creation
November 1, 2024 - December 31, 2024Digital Marketing
October 1, 2020 - October 31, 2020Industry Experience
Education, Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services
Defined the brand strategy and shaped every touchpoint—visual identity, packaging, tone of voice, and digital presence. Built to feel warm, honest, and quietly confident, the brand balances simplicity with a clear point of view rooted in craft and sustainability.
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