I am a results-driven copywriter with over 4 years of experience specializing in creating engaging content. My expertise lies in enhancing and improving brand visibility, driving traffic, and maximizing conversions through SEO, social media, and targeted content strategies. I am dedicated to surpassing business objectives and building lasting client partnerships. I have led content teams producing SEO-driven content across multiple niches including finance, tech, lifestyle, and Web3 for international clients. I work closely with marketing teams to support campaign goals and increase audience engagement while mentoring junior writers to improve writing quality and basic SEO knowledge.

Rimsha Arif

I am a results-driven copywriter with over 4 years of experience specializing in creating engaging content. My expertise lies in enhancing and improving brand visibility, driving traffic, and maximizing conversions through SEO, social media, and targeted content strategies. I am dedicated to surpassing business objectives and building lasting client partnerships. I have led content teams producing SEO-driven content across multiple niches including finance, tech, lifestyle, and Web3 for international clients. I work closely with marketing teams to support campaign goals and increase audience engagement while mentoring junior writers to improve writing quality and basic SEO knowledge.

Available to hire

I am a results-driven copywriter with over 4 years of experience specializing in creating engaging content. My expertise lies in enhancing and improving brand visibility, driving traffic, and maximizing conversions through SEO, social media, and targeted content strategies. I am dedicated to surpassing business objectives and building lasting client partnerships.

I have led content teams producing SEO-driven content across multiple niches including finance, tech, lifestyle, and Web3 for international clients. I work closely with marketing teams to support campaign goals and increase audience engagement while mentoring junior writers to improve writing quality and basic SEO knowledge.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Lead Content Writer at ClickTraces - Digital Marketing Agency (UAE based)
January 1, 2023 - Present
Led the content team, producing SEO-driven content across multiple niches, including finance, tech, lifestyle, and Web3 for international clients. Created blog posts, website copy, and news articles for audiences in the U.S., U.K., and Dubai. Worked closely with the marketing team to support campaign goals and increase audience engagement. Mentored junior writers, providing guidance to improve writing quality and basic SEO knowledge. Edited and proofread all content to ensure clarity, consistency, and alignment with brand voice.
Senior Content Writer at Biztex - Digital Marketing Agency (USA based)
December 31, 2023 - July 22, 2025
Developed comprehensive content strategies for various digital platforms, including on-page and off-page SEO content. Created ad copies, conducted keyword research, and created engaging content for Quora articles, HARO pitches, LinkedIn, Carousels, and Medium articles. Led the intern training program, guiding new writers in best practices for content. Ensured all content was tailored to the USA Market, focusing on audience-specific needs and preferences.
Content Writer at Leyjao.pk - Ecommerce Website (Pakistan based)
December 31, 2022 - July 22, 2025
Created and optimized on-page and off-page content for a Pakistani audience, including detailed and persuasive product descriptions for e-commerce. Collaborated with the marketing and product teams to develop content that resonated with local consumers and drove sales. Ensured all content adhered to SEO best practices, enhancing visibility and search engine rankings.
Senior Content Writer at Biztex - Digital Marketing Agency (USA based)
January 1, 2023 - August 14, 2025
Led the content team producing SEO-driven content across multiple niches, including finance, tech, lifestyle, and Web3 for international clients. Created blog posts, website copy, and news articles for audiences in the U.S., U.K., and Dubai. Worked closely with the marketing team to support campaign goals and increase audience engagement. Mentored junior writers, providing guidance to improve writing quality and basic SEO knowledge. Edited and proofread all content to ensure clarity, consistency, and alignment with brand voice.
Lead Content Writer at Click Traces - Digital Marketing Agency (UAE based)
January 1, 2023 - Present
Developed comprehensive content strategies for various digital platforms, including on-page and off-page SEO content. Created ad copies, conducted keyword research, and crafted engaging content for Quora articles, HARO pitches, LinkedIn carousels, and Medium articles. Led the internal training program, guiding new writers in best practices for content creation. Ensured all content was tailored to the USA market, focusing on audience-specific needs and preferences.
Content Writer at Leyjao.pk - E-commerce Website (Pakistan based)
January 1, 2022 - August 14, 2025
Created and optimized on-page and off-page content for a Pakistani audience, including detailed and persuasive product descriptions for e-commerce. Collaborated with marketing and product teams to develop content that resonated with local consumers and drove sales. Ensured all content adhered to SEO best practices, enhancing visibility and search engine rankings.

Education

Bachelors at GCUF Pakistan
January 1, 2018 - December 31, 2022
Bachelors in Applied Psychology at GCUF Pakistan
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Financial Services, Software & Internet, Retail, Media & Entertainment