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Hi, I’m Chem Hagui. I’m a growth marketer with over 3 years of experience working in SaaS demand generation through sharp content, smart ads, and conversion-focused strategies. I combine analytical thinking with creative execution to deliver effective campaigns that persuade and perform. I enjoy crafting tailored marketing plans across digital and offline channels, driving brand awareness through customer events and exhibitions, and supporting sales with targeted campaigns. My background includes both academic excellence and professional expertise, and I love blending data analysis with creativity to help brands grow.…Hi, I’m Chem Hagui. I’m a growth marketer with over 3 years of experience working in SaaS demand generation through sharp content, smart ads, and conversion-focused strategies. I combine analytical thinking with creative execution to deliver effective campaigns that persuade and perform. I enjoy crafting tailored marketing plans across digital and offline channels, driving brand awareness through customer events and exhibitions, and supporting sales with targeted campaigns. My background includes both academic excellence and professional expertise, and I love blending data analysis with creativity to help brands grow.

Chem Hagui

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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Hi, I’m Chem Hagui. I’m a growth marketer with over 3 years of experience working in SaaS demand generation through sharp content, smart ads, and conversion-focused strategies. I combine analytical thinking with creative execution to deliver effective campaigns that persuade and perform. I enjoy crafting tailored marketing plans across digital and offline channels, driving brand awareness through customer events and exhibitions, and supporting sales with targeted campaigns. My background includes both academic excellence and professional expertise, and I love blending data analysis with creativity to help brands grow.…Hi, I’m Chem Hagui. I’m a growth marketer with over 3 years of experience working in SaaS demand generation through sharp content, smart ads, and conversion-focused strategies. I combine analytical thinking with creative execution to deliver effective campaigns that persuade and perform. I enjoy crafting tailored marketing plans across digital and offline channels, driving brand awareness through customer events and exhibitions, and supporting sales with targeted campaigns. My background includes both academic excellence and professional expertise, and I love blending data analysis with creativity to help brands grow.

Available to hire

Hi, I’m Chem Hagui. I’m a growth marketer with over 3 years of experience working in SaaS demand generation through sharp content, smart ads, and conversion-focused strategies. I combine analytical thinking with creative execution to deliver effective campaigns that persuade and perform.

I enjoy crafting tailored marketing plans across digital and offline channels, driving brand awareness through customer events and exhibitions, and supporting sales with targeted campaigns. My background includes both academic excellence and professional expertise, and I love blending data analysis with creativity to help brands grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Fluent

Dutch

Beginner

Work Experience

Web Analytics Professor at ESC Clermont School of Business

November 1, 2024 - Present

Affiliate Professor of Web Analytics to Master’s students program Grande École, focusing on digital marketing strategies, data analysis, and performance optimization.

Marketing Specialist at IMI plc

May 1, 2024 - Present

Executed tailored marketing plans per country across digital & offline channels (web, social, ads, PR, trade, e-shop), ensuring localized content and consistent brand presence. Drove customer events and exhibitions, boosting brand awareness and lead generation while supporting sales with impactful, targeted campaigns.

Performance Marketer at MASS Analytics

December 31, 2023 - July 22, 2025

Implemented a Marketing Mix Model to optimize the company's Paid Ads Strategy, improving paid campaign effectiveness. Developed SEA Awareness and Lead-generation campaigns, including monitoring & optimizing performance. Engaged in social media management on LinkedIn, Facebook, and YouTube. Created content such as newsletters, blogs, infographics, and webinars, managing the editorial schedule for social networks. Organized MMM events for customers and prospects, handling preparation, marketing campaigns, technical implementation, coordination, and reporting.

Assistant Brand Manager at Henkel

December 31, 2023 - July 22, 2025

Conducted comprehensive performance analysis to evaluate market share, and benchmarking data, providing valuable strategic insights. Orchestrated the successful execution of over 8 digital marketing campaigns, including influencer campaigns and social media initiatives.

Assistant Media Planner at Access Content Agency

September 30, 2023 - July 22, 2025

Assisted in developing campaign setting, monitoring, and management through the use of Meta for the agency's accounts. Worked on data processing and analysis of social media campaigns for agency accounts (Orange, Danone, Skoda) to make recommendations through the use of Excel to develop an optimization model.