Available to hire
I am a proactive and detail-oriented digital marketing professional specializing in Digital Advertising and Account Management. I have experience managing multi-platform campaigns, strategizing growth for various brands, and delivering client-focused training and support. I enjoy adapting quickly to changes in technology and business environments to drive meaningful results.
With a strong background in collaborative teamwork across international markets, I am passionate about optimizing campaign performance and helping clients scale their businesses. Outside work, I enjoy running marathons, hiking, drawing, karaoke, and cooking.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Key Account Manager at TYROO
April 30, 2024 - July 22, 2025Managed multi-platform campaigns (Snapchat, Pinterest, Zemanta, Shareit) with detailed performance tracking, cost analysis, and reporting, ensuring optimal budget efficiency and sales-driven results. Advised on growth strategies for app/game, e-commerce, and cross-border brands, applying data insights and seasonal trends to boost user engagement and retention. Delivered quarterly online/offline strategy training to 10–60 clients per session, supporting performance scaling with strong KPI understanding. Served as the central manager between clients, sales, tech, creative, and finance teams, streamlining campaign execution and success. Created internal training materials, set performance indicators, and mentored new hires. Collaborated with international teams across US, Europe, ANZ, Singapore, and India. Regularly resolved client-side execution issues by aligning with partner/client campaign troubleshooting and product collaboration. Achievement includes a 3 years growth partnership w
Assistant Account Manager at APPIER
February 28, 2021 - July 22, 2025Managed cross-channel digital campaigns (FB, Google Ads, TikTok, YouTube) with end-to-end execution, performance tracking, and optimization aligned with KPIs. Provided strategic growth proposals for app, eCommerce, and travel clients using retargeting insights and data analysis. Collaborated with cross-functional teams (sales, design, tech) to troubleshoot campaign issues and ensure seamless delivery. Developed creative advertising strategies aligned with audience behavior and product positioning. Delivered performance reports and optimization plans, supporting campaign scalability and quarterly business reviews. Achieved over 300% Shopee e-commerce retargeting revenue KPI in Q4 2019.
Senior Campaign Executive at SUPERAWESOME
April 30, 2019 - July 22, 2025Handled project management involving creative, content planning, and social media channel optimization for Kid & Family products. Acted as key communicator between internal teams, agencies, and freelancers from diverse professional backgrounds. Led and coordinated digital advertising branding campaigns in the APAC region. Notable achievements include P/SKids Brushing is Playing (Gold Winner MMA2018 - Vietnam Mobile App) and the Lego Movie launch in Vietnam.
Business Development at MICROAD VIETNAM
December 31, 2016 - July 22, 2025Led digital business development efforts by prospecting new leads in sectors such as real estate, cosmetic spas, education, and fashion.
Business Development at COEX VIETNAM
December 31, 2014 - July 22, 2025Handled B2B sales and marketing for the Vietnam International Baby & Kid Fair 2014, including ATL, BTL, POSM marketing activities, and on-site event organizing.
Key Account Manager at TYROO
April 30, 2024 - July 22, 2025Managed multi-platform campaigns across Snapchat, Pinterest, Zemanta, and Shareit with detailed performance tracking and cost analysis. Advised on growth strategies for app/game, e-commerce, and cross-border brands using data insights and seasonal trends. Delivered quarterly online and offline strategy training supporting client performance scaling. Coordinated cross-functional teams to ensure campaign success and resolved client-side execution issues proactively. Created internal training materials and mentored new hires. Collaborated with international teams across US, Europe, ANZ, Singapore, and India.
Assistant Account Manager at APPIER
February 28, 2021 - July 22, 2025Managed cross-channel digital campaigns on Facebook, Google Ads, TikTok, and YouTube with end-to-end execution and performance optimization aligned with KPIs. Provided strategic growth proposals leveraging retargeting insights and data analysis for app, eCommerce, and travel clients. Collaborated with sales, design, and tech teams to troubleshoot campaign issues. Developed creative advertising strategies tailored to audience behavior. Delivered detailed performance reports and optimization plans supporting campaign scalability and business reviews. Achieved Shopee e-commerce retargeting revenue KPI exceeding 300% in Q4 2019.
Senior Campaign Executive at SUPERAWESOME
April 30, 2019 - July 22, 2025Led creative, content planning, and social media channel optimization for Kid & Family products. Managed cross-cultural teams consisting of internal staff, agencies, and freelancers from diverse professional backgrounds including design, technical, sales, and finance. Coordinated digital branding campaigns across the APAC region. Achievements include leading campaigns such as P/S Kids Brushing is Playing, awarded Gold Winner at MMA2018 Vietnam Mobile App, and the LEGO Movie launch in Vietnam.
Business Development at MICROAD VIETNAM
December 31, 2016 - July 22, 2025Focused on digital business development by seeking new leads in the Real estate, Cosmetic Spa, Education, and Fashion sectors.
Business Development at COEX VIETNAM
December 31, 2014 - July 22, 2025Performed B2B sales and marketing duties for Vietnam International Baby & Kid Fair 2014, including ATL, BTL, POSM marketing activities, and on-site event organizing.
Education
MSc at KEDGE Business School
September 1, 2024 - March 31, 2025BSc at RMIT International University
January 1, 2009 - December 31, 2013MSc at KEDGE Business School
September 1, 2024 - March 31, 2025BSc at RMIT International University
January 1, 2009 - December 31, 2013Qualifications
Industry Experience
Gaming, Retail, Travel & Hospitality, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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