A result-oriented digital marketing professional with 5+ years in the fintech sector, specializing in performance marketing, SEO, and analytics. Led high-impact strategies across Google Ads, Meta Ads, and organic channels focused on customer acquisition, CAC optimization, and ROI-driven growth. Managed a ₹3 Crore+ annual ad budget, overseeing full-funnel marketing campaigns including media planning, campaign automation, conversion tracking, reporting, and online reputation management to ensure consistent brand growth and market presence. Responsible for Google Ads management, Meta Ads execution, analytics and reporting, reputation & review management, and utilizing tools such as Google Ads, Meta Business Suite, Google Analytics, SEMrush, and Canva.

PPC & SEO Expert at Zooneto Infosoft Pvt Ltd

December 31, 2019 - July 22, 2025

Specialized in driving measurable growth through strategic Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) for clients across multiple industries. Managed and optimized Google Ads campaigns including Search, Display, YouTube, and App campaigns. Conducted detailed keyword research, audience segmentation, and competitor analysis. Focused on improving quality score, lowering CPC, and maximizing conversions. Regular A/B testing of ad creatives and landing pages for performance scaling. Executed On-page & Technical SEO audits, keyword mapping, meta tag optimization, backlink building, and improved organic rankings using white-hat SEO techniques. Utilized tools like Google Ads, Google Analytics, Google Search Console, SEMrush, Ahrefs, and WordPress.

PPC, SEO & SMO at Venus Detective

December 31, 2017 - July 22, 2025

Handled end-to-end execution of PPC, SEO, and SMO strategies for a niche investigation and detective service brand. Managed Google Ads campaigns targeting legal and personal investigation queries. Focused on lead generation using targeted keywords, landing page testing, and ROI tracking. Conducted keyword research, on-page optimization, and backlink building to improve organic visibility. Boosted search rankings with technical SEO and content strategy. Managed social media content across Facebook, Twitter, and LinkedIn, increasing brand awareness and engagement through paid and organic strategies. Tools used included Google Ads, Analytics, SEMrush, WordPress, Canva, and Facebook Ads Manager.

SEO & SMO Expert at Balaji Business Link Pvt Ltd

December 31, 2016 - July 22, 2025

Focused on enhancing digital visibility, organic search presence, and social media reach across B2B segments. Performed keyword research, competitor analysis, and SEO audits for business directories and product pages. Handled on-page SEO including meta tags, URL optimization, internal linking, and structured data. Built high-quality backlinks ethically through guest posting. Monitored rankings and traffic via Google Analytics and Search Console with monthly performance reports. Developed and executed social media strategies on Facebook, LinkedIn, and Twitter. Created engaging content, graphics, and promotional campaigns to drive brand visibility and website traffic, growing follower base and engagement through consistent posting and community interaction.