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Hi, I'm Ahlem Lahbecha, a Digital Marketing Specialist with over 4 years of experience in performance marketing, paid media, and SEO. I've worked extensively with major platforms like Google Ads, Meta Ads, and TikTok to create impactful campaigns that drive traffic, leads, and conversions. My approach blends creativity with data analysis, allowing me to optimize campaigns for the best possible ROI. I love diving into A/B testing, funnel optimization, and SEO strategy to ensure every piece of content and advertisement reaches the right audience at the right time. If you're looking for someone passionate about digital marketing and eager to bring meaningful results to a team, I'm your person!…Hi, I'm Ahlem Lahbecha, a Digital Marketing Specialist with over 4 years of experience in performance marketing, paid media, and SEO. I've worked extensively with major platforms like Google Ads, Meta Ads, and TikTok to create impactful campaigns that drive traffic, leads, and conversions. My approach blends creativity with data analysis, allowing me to optimize campaigns for the best possible ROI. I love diving into A/B testing, funnel optimization, and SEO strategy to ensure every piece of content and advertisement reaches the right audience at the right time. If you're looking for someone passionate about digital marketing and eager to bring meaningful results to a team, I'm your person!

Ahlem Lahbecha

Digital Marketer, SEO Expert, Performance Marketer, +2

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Hi, I'm Ahlem Lahbecha, a Digital Marketing Specialist with over 4 years of experience in performance marketing, paid media, and SEO. I've worked extensively with major platforms like Google Ads, Meta Ads, and TikTok to create impactful campaigns that drive traffic, leads, and conversions. My approach blends creativity with data analysis, allowing me to optimize campaigns for the best possible ROI. I love diving into A/B testing, funnel optimization, and SEO strategy to ensure every piece of content and advertisement reaches the right audience at the right time. If you're looking for someone passionate about digital marketing and eager to bring meaningful results to a team, I'm your person!…Hi, I'm Ahlem Lahbecha, a Digital Marketing Specialist with over 4 years of experience in performance marketing, paid media, and SEO. I've worked extensively with major platforms like Google Ads, Meta Ads, and TikTok to create impactful campaigns that drive traffic, leads, and conversions. My approach blends creativity with data analysis, allowing me to optimize campaigns for the best possible ROI. I love diving into A/B testing, funnel optimization, and SEO strategy to ensure every piece of content and advertisement reaches the right audience at the right time. If you're looking for someone passionate about digital marketing and eager to bring meaningful results to a team, I'm your person!

Available to hire

Hi, I’m Ahlem Lahbecha, a Digital Marketing Specialist with over 4 years of experience in performance marketing, paid media, and SEO. I’ve worked extensively with major platforms like Google Ads, Meta Ads, and TikTok to create impactful campaigns that drive traffic, leads, and conversions. My approach blends creativity with data analysis, allowing me to optimize campaigns for the best possible ROI.

I love diving into A/B testing, funnel optimization, and SEO strategy to ensure every piece of content and advertisement reaches the right audience at the right time. If you’re looking for someone passionate about digital marketing and eager to bring meaningful results to a team, I’m your person!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Fluent

Work Experience

Digital Marketing Specialist at HST Global

May 31, 2025 - July 22, 2025

Drove a 42% increase in ROAS by managing high-budget campaigns across Meta and Google Ads platforms. Improved landing page performance by 25% through structured A/B testing and creative optimization. Reduced CPA by 18% by developing segmented buyer personas and refining audience targeting. Monitored ROAS, CTR, CPA, and CPL using GA4 and SEMrush to guide optimization efforts. Increased organic traffic by 35% through technical SEO audits and keyword strategy implementation.

Performance Marketing Manager at GNN Health

November 1, 2024 - July 22, 2025

Led multichannel digital advertising efforts on Meta Ads, Google Ads, and TikTok to generate qualified leads. Lowered CPL by 22% through performance analysis, bid strategy adjustments, and creative iterations. Increased lead-to-conversion rate by 30% with conversion funnel improvements and landing page optimization. Improved SEO alignment by coordinating with content teams on keyword-rich campaigns and on-page strategy. Enhanced campaign efficiency through detailed performance reports and continuous A/B testing.

Web Content & SEO Specialist at ClinicExpert

June 30, 2022 - July 22, 2025

Created and managed multilingual content (Arabic, French, English) across websites and social media. Boosted organic traffic by 28% via keyword-rich content and on-page SEO improvements. Increased community engagement by 35% by managing a 20K+ user audience and improving interaction strategies. Contributed to an 18% bounce rate reduction by enhancing UX and aligning messaging with audience intent. Performed ongoing SEO audits and implemented structured data and internal linking enhancements.

Product Manager (MCVP Outgoing Global Volunteer & Entity Control Chairwoman) at AIESEC Ghana

July 31, 2019 - July 22, 2025

Led national strategy and operations for the Outgoing Global Volunteer product, coordinating with 7+ local offices to drive international exchange participation. Oversaw product development, marketing, and customer experience, resulting in a 22% increase in volunteer exchange completions. Managed training and performance tracking for local teams, ensuring alignment with global AIESEC standards. As Entity Control Chairwoman, monitored financial compliance and operational health across the organization and delivered reports to the regional board. Spearheaded cross-cultural initiatives and partnerships with host countries to improve exchange program quality and participant experience.