Available to hire
Hi, I’m Jennifer Wood. I’m a Digital Marketing Manager with 15+ years of experience delivering B2B and B2C campaigns, brand storytelling, and content-driven growth for SMEs. I blend creative storytelling with data analytics to inform strategy and optimize performance across social, websites, and campaigns. I’m passionate about helping brands stand out, improve positioning, and drive measurable results through collaborative, cross-channel approaches.
I thrive on turning insights into engaging, customer-centric experiences. From multi-channel social programs to SEO-optimised content and website management, I’ve led teams and partnered with stakeholders to deliver campaigns that generate leads, raise awareness, and boost revenue. I’m always eager to explore new tools and tactics to keep campaigns fresh and effective.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
Freelance Marketing Consultant at The Digital Marketing Mum
January 1, 2025 - PresentProviding strategic marketing planning, communications, social media management, website management and event management to SME’s to support their growth plans, campaign success and product launches.
Global Marketing & Communications Manager at Supermums
January 1, 2025 - July 22, 2025Created & managed B2C & B2B Marketing Strategy for Supermums Training and Recruitment. Responsible for content creation, digital marketing across LinkedIn, Facebook, Instagram, Twitter & YouTube to increase brand awareness and lead generation. Managed targeted campaigns; wrote SEO-optimized sales and educational blogs; e-comms and campaign management using Salesforce & Pardot; analyzed campaign performance with GA4, Salesforce & Pardot. Managed copywriting, website, and global event promotion. Supported major growth in social channels, lead generation, mailing list, and sales revenue.
Marketing Director and Co-Founder at The Clean Life Mum
January 1, 2018 - PresentFounded The Clean Life Mum, helping women lead healthier lives focusing on nutrition, exercise, and wellbeing. Launched clothing line and subscription products; working on a recipe book.
Marketing Manager at LMS
August 1, 2018 - July 22, 2025Created & managed B2B Marketing Plan & Strategy; managed £500k+ budget; developed targeted campaigns supporting Broker Sales Team including rewards programmes; collaborated with Lender Business Development Teams for client onboarding; managed website redevelopment, SEO, blogging, and content; increased web traffic lead gen by 70%; managed events calendar with 40+ events per year including conferences, exhibitions, awards and corporate hospitality; handled CSR and charity events; managed external PR agency; produced research pieces to strengthen brand; liaised with advertising agencies, trade press, and networks.
Freelance Marketing Consultant at The White Events Company
July 1, 2015 - July 22, 2025Owned and ran a freelance marketing and events planning consultancy servicing corporate and private clients such as The New Saints Football Club, East Berkshire College, Ernest Jones and Symantec.
Senior Events Marketing Specialist at IHS Global
August 1, 2013 - July 22, 2025Created and implemented conference marketing plans and campaigns to increase revenue and customer satisfaction; managed £150k budget; executed multi-channel event marketing campaigns including direct mail, telemarketing, PR, social media and advertising; tracked and analyzed campaign results; engaged sister companies for database growth; managed media partnerships and contracts.
Lead Marketing Executive at Capita Resourcing
August 1, 2012 - July 22, 2025Led marketing for 11 B2B accounts; managed £1m+ budget; developed campaigns supporting sales strategy and promotions; part of BS11000 campaign achieving first RPO status; published article in The Sunday Telegraph; managed advertising, PR, social media and website development including SEO; managed over 50 events annually including conferences and exhibitions; coordinated high-profile events and promoted speaker opportunities; managed charity and CSR activities.
Divisional Marketing Manager at RPS Water
December 31, 2010 - July 22, 2025Implemented B2B marketing plan and strategy with £60k+ budget; managed advertising and PR campaigns; built relationships to promote brand values; assisted with company rebranding and website redevelopment including SEO; managed sponsorships, charity events, exhibitions; organized over 30 events per year; promoted speaker opportunities and new product launches; served as WaterAid Ambassador.
Freelance Marketing Consultant at The Digital Marketing Mum
January 1, 2025 - PresentProviding strategic marketing planning, communications, social media management, website management, and event management services to SMEs to support growth plans, campaign success, and product launches.
Global Marketing & Communications Manager at Supermums
January 1, 2025 - July 22, 2025Created and managed B2C & B2B marketing strategy for Supermums Training and Recruitment. Managed content creation and digital marketing across LinkedIn, Facebook, Instagram, Twitter, and YouTube to increase brand awareness and lead generation. Managed campaigns using Salesforce & Pardot with performance tracking via GA4. Supported social channel growth by 1841%, lead generation by 723%, mailing list by 813%, and increased sales revenue by £1m. Responsible for copywriting, website management, and global event promotion and management.
Marketing Director and Co-Founder at The Clean Life Mum
January 1, 2018 - PresentFounded The Clean Life to help women understand nutrition, exercise, and wellbeing, launching a clothing line and subscription products. Currently working on a recipe book.
Marketing Manager at LMS
August 1, 2018 - July 22, 2025Managed B2B marketing plan and strategy including budget management of £500k+. Developed targeted campaigns to support broker sales and rewards programmes. Led website redevelopment, SEO, blog writing, and content production. Created social media strategy increasing web traffic and lead generation by 70%. Coordinated 40+ events annually including conferences, exhibitions, awards, and corporate hospitality. Managed CSR, charity, and fundraising events while serving as Sports & Social Committee Chairman. Oversaw external PR agency and advertising strategies, including managing memberships and sponsorships.
Freelance Marketing Consultant at The White Events Company
July 1, 2015 - July 22, 2025Owned and operated a marketing consultancy specializing in event planning and management for corporate and private clients including The New Saints Football Club, East Berkshire College, Ernest Jones, and Symantec.
Senior Events Marketing Specialist at IHS Global
August 1, 2013 - July 22, 2025Developed and implemented marketing campaigns for conferences to increase revenue and customer satisfaction. Managed £150k budget and multi-channel promotional activities including direct mail, e-marketing, telemarketing, collateral, social media, PR, and advertising. Coordinated media partnerships and managed contracts for lead generation.
Lead Marketing Executive at Capita Resourcing
August 1, 2012 - July 22, 2025Led marketing for 11 B2B accounts with responsibility for £1m+ budget. Developed campaigns supporting sales strategies including BS11000 recruitment status campaign. Managed advertising, PR, social media channels, and website content with SEO. Coordinated 50+ events annually including conferences, exhibitions, and ceremonies, managing budgets and ROI. Managed charity and volunteering events and served as CSR champion.
Divisional Marketing Manager at RPS Water
December 31, 2010 - July 22, 2025Implemented B2B marketing plan and managed budget over £60k. Oversaw advertising and PR campaigns including local and national press. Contributed to rebranding efforts and website development. Managed sponsorships, corporate and charity events, and speaker presentations. Served as WaterAid Ambassador.
Freelance Marketing Consultant at The Digital Marketing Mum
January 1, 2025 - PresentFreelance Marketing Consultant providing strategic marketing planning, communications, social media management, website management and event management to SMEs to support growth plans, campaign success and product launches.
Marketing & Communications Manager at Supermums Global
January 1, 2025 - September 25, 2025Created and managed B2C & B2B marketing strategy for Supermums Training and Supermums Recruitment; produced content and digital marketing to increase brand awareness and lead generation across multiple channels; managed campaigns; created SEO-optimised blogs; managed Salesforce & Pardot; campaign analysis and KPI reporting; copywriting and website management; event promotion and support; grew social channels.
Marketing Director & Co-Founder at The Clean Life Mum
January 1, 2018 - PresentCo-founded The Clean Life Mum to empower women toward healthier lifestyles; launched clothing line and subscription-based products in 2018; planning a recipe book.
Marketing Manager at LMS
August 1, 2018 - September 25, 2025Created and managed the B2B Marketing Plan & Strategy; managed £500k+ budget; developed targeted B2B campaigns; liaised with Lender BDMs; oversaw website redevelopment, SEO, blogs and collateral; implemented social media strategy and influencer outreach; produced regular KPI reports; managed 40+ events per year and CSR/ volunteering activities; PR & Advertising.
Freelance Marketing Consultant at The White Events Company
July 1, 2015 - September 25, 2025Owner and Freelance Marketing Director providing marketing services, event planning and management for corporate and private clients; notable clients included The New Saints FC, East Berkshire College, Ernest Jones and Symantec IHS Global.
Senior Events Marketing Specialist at IHS Global
August 1, 2013 - September 25, 2025Wrote and implemented conference marketing plans and campaigns to increase revenue and customer delight; managed £150k budget; ran multi-faceted event campaigns across DM, e-marketing, telemarketing, collateral, social media, PR and advertising; tracked and reported results; collaborated with sister companies to source contacts and opportunities; managed media partnerships.
Lead Marketing Executive at Capita Resourcing
August 1, 2012 - September 25, 2025Divisional lead for 11 B2B accounts; created and managed the annual B2B Marketing Plan & £1m+ budget; collaborated with Sales to maximise revenue; contributed to BS11000 campaign and RPO initiatives; managed advertising, PR and social channels; oversaw website content and SEO; managed 50+ events per year; national/institutional event attendance.
Divisional Marketing Manager at RPS Water
December 1, 2010 - September 25, 2025Implemented B2B Marketing Plan; managed £60k+ budget; led advertising, PR, and sponsorships; built relationships to promote the RPS brand; rebranding and website SEO; managed 30+ events per year; spoke at conferences and presented papers; CSR and volunteering involvement.
Marketing Support Coordinator at Jobsearch Consultancy
December 1, 2007 - September 25, 2025Provided marketing support coordination and consultancy services to clients in Warrington.
Account Manager / Marketing Consultant at Spraytone
September 1, 2006 - September 25, 2025Account Manager and Marketing Consultant providing marketing services; role included client management and campaign support.
Marketing Consultant at Spraytone
April 1, 2007 - September 25, 2025Marketing Consultant supporting various campaigns and client needs.
Freelance Marketing Consultant at The Digital Marketing Mum
January 1, 2025 - PresentProvide strategic marketing planning, communications, social media management, website management and event management to SMEs to support growth plans, campaign success and product launches.
Marketing & Communications Manager at Supermums Global
January 1, 2025 - September 25, 2025Created and managed B2C & B2B marketing strategy for Supermums Training and Supermums Recruitment; produced content and digital marketing across LinkedIn, Facebook, Instagram, X/Twitter and YouTube to attract target audiences; managed multi-channel campaigns to increase lead generation; wrote SEO-optimised blogs; managed e-comm and campaigns in Salesforce & Pardot; analysed results via GA4.
Marketing Director & Co-Founder at The Clean Life Mum
January 1, 2018 - PresentCo-founded The Clean Life to educate and empower women around health, nutrition and wellbeing; launched clothing line and subscription-based products in 2018; ongoing brand development and product initiatives.
LMS Marketing Manager at LMS
August 1, 2018 - September 25, 2025Created and managed B2B marketing plan & strategy with £500k+ budget; developed targeted campaigns to support Broker Sales; liaised with Lender BD teams; oversaw website redevelopment, SEO, blog content, collateral; designed social media strategy; increased web traffic and lead generation; managed 40+ events per year; oversaw CSR and volunteering.
Lead Marketing Executive at Capita Resourcing
August 1, 2012 - September 25, 2025Divisional Marketing lead for 11 B2B accounts; managed annual B2B marketing plan & £1m+ budget; collaborated with Sales and Designers on campaigns; supported onboarding of new B2B clients; managed Advertising & PR campaigns; developed and managed social media and site content; events (50+ per year); CSR & charities initiatives.
Divisional Marketing Manager at RPS Water
December 1, 2010 - September 25, 2025Implemented B2B Marketing Plan and Strategy; managed £60k+ budget; advertising, PR and sponsorship activities; 30+ events per year; content creation and speaker opportunities; supported branding and rebranding efforts; CSR involvement.
Marketing Support Coordinator at Jobsearch Consultancy
December 1, 2007 - September 25, 2025Marketing support coordination and account marketing activities; contributed to client campaigns and marketing tasks in Warrington.
Education
BA (Hons) Marketing & Business at Liverpool Hope University
January 1, 2004 - December 31, 2007BA (Hons) Marketing & Business at Liverpool Hope University
January 1, 2004 - December 31, 2007BA (Hons) Marketing & Business (2:2) at Liverpool Hope University
January 11, 2030 - January 1, 2007BA (Hons) Marketing & Business at Liverpool Hope University
January 11, 2030 - January 1, 2007CIM Postgraduate Diploma Distinction at CIM
January 11, 2030 - January 1, 2011Qualifications
Salesforce Admin certification
January 1, 2018 - December 31, 2018CIM Post Graduate Diploma
January 1, 2011 - December 31, 2011Salesforce Admin certification
January 1, 2018 - December 31, 2018CIM Post Graduate Diploma
January 1, 2011 - December 31, 2011CIM Post Graduate Diploma Distinction
January 11, 2030 - January 1, 2011Salesforce Pardot certification
January 11, 2030 - September 25, 2025Salesforce Admin certification
January 1, 2025 - September 25, 2025Salesforce Pardot Certification
January 11, 2030 - September 25, 2025Salesforce Admin Certification (in progress)
January 11, 2030 - September 25, 2025Industry Experience
Professional Services, Financial Services, Retail, Consumer Goods, Education, Media & Entertainment, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
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