Available to hire
I’m a performance-driven, adaptable, and resourceful Content Creator. I blend data and strategy to engage the right audience at the right time.
With 15+ years of experience creating and delivering resonant brand narratives for digital-first organizations across the GCC, US, and UK, I know that great content connects people, drives results, adds value, and helps businesses grow. I thrive in a collaborative environment, implementing data-driven strategies to deliver impactful experiences that matter.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Intermediate
Work Experience
Content Team Lead at Canvas Digital
October 31, 2024 - July 22, 2025Led a high-performance team, driving $10M in sales profit, and boosted content production by 20%. Directed copywriters and editors to ensure the timely delivery of high-impact projects. Collaborated cross-functionally with design and SEO teams to optimize content workflows. Implemented SOPs focused on SEO and organizational objectives.
Web Content Manager at Centric SMC
December 31, 2023 - July 22, 2025Implemented multilingual KPI-driven content strategy for GCC and US markets, generating SAR 3M in revenue. Developed high-impact, multilingual content aligned with brand and KPI goals. Applied data-driven KPIs to enhance team productivity and quality output. Led digital campaigns delivering measurable ROI for key GCC clients.
Senior Web Editor at Salsoft Technologies
November 30, 2022 - July 22, 2025Managed full content creation cycle, boosting revenue by 25% and productivity by 20%. Oversaw content ideation, creation, and distribution, ensuring quality and deadlines. Mentored new hires, implementing SMART goals for performance measurement. Enhanced content production efficiency and revenue through targeted strategies.
Content Team Lead at Gaditek Associates
May 31, 2020 - July 22, 2025Drove a 30% sales revenue increase by building productivity dashboards and conversion campaigns. Led a team of 5 content creators for timely delivery of blogs, landing pages, and social posts. Developed interactive productivity dashboards that tracked productivity and campaign impact. Delivered compelling content assets for high-ROI BFCM campaigns.
Digital Content Producer at Axact
February 28, 2014 - July 22, 2025Achieved 40% year-over-year sales growth by producing optimized research papers and content assets. Developed editorial guidelines ensuring content integrity and quality. Managed QA team monitoring KPIs and maintaining high standards. Contributed to sustainable business growth through strategic content initiatives.
Sub Editor at Regional Times of Sindh
February 28, 2006 - July 22, 2025Edited news content, ensuring adherence to journalism ethics and media standards. Delivered high-quality, accurate news reports and supplements.
Content Team Lead at Canvas Digital
October 31, 2024 - July 22, 2025Led a high-performance team, driving $10M in sales profit, and boosted content production by 20%. Directed copywriters and editors to ensure the timely delivery of high-impact projects. Collaborated cross-functionally with design and SEO teams to optimize content workflows. Implemented SOPs focused on SEO and organizational objectives.
Web Content Manager at Centric SMC
December 31, 2023 - July 22, 2025Implemented multilingual KPI-driven content strategy for GCC, US markets, generating SAR 3M in revenue. Developed high-impact, multilingual content aligned with brand and KPI goals. Applied data-driven KPIs to enhance team productivity and quality output. Led digital campaigns delivering measurable ROI for key GCC clients.
Senior Web Editor at Salsoft Technologies
November 30, 2022 - July 22, 2025Managed full content creation cycle, boosting revenue by 25% and productivity by 20%. Oversaw content ideation, creation, and distribution, ensuring quality and deadlines. Mentored new hires, implementing SMART goals for performance measurement. Enhanced content production efficiency and revenue through targeted strategies.
Content Team Lead at Gaditek Associates
May 31, 2020 - July 22, 2025Drove a 30% sales revenue increase by building productivity dashboards and conversion campaigns. Led a team of 5 content creators for the timely delivery of blogs, landing pages, and social posts. Developed interactive productivity dashboards that tracked productivity and campaign impact. Delivered compelling content assets for high-ROI BFCM campaigns.
Digital Content Producer at Axact
February 28, 2014 - July 22, 2025Achieved 40% YOY sales growth by producing optimized research papers and content assets. Developed editorial guidelines ensuring content integrity and quality. Managed QA team monitoring KPIs and maintaining high standards. Contributed to sustainable business growth through strategic content initiatives.
Sub Editor at Regional Times of Sindh
February 28, 2006 - July 22, 2025Edited news, ensuring adherence to journalism ethics and media standards. Delivered high-quality, accurate news reports and supplements.
Content Team Lead at Canvas Digital
October 1, 2024 - October 3, 2025Led a high-performance content team, directing copywriters and editors to timely delivery of high-impact projects. Collaborated cross-functionally with design and SEO to optimize content workflows and implemented SOPs focused on SEO and organizational objectives. Drove $10M in sales profit and boosted content production by 20%.
Web Content Manager at Centric SMC
December 1, 2023 - October 3, 2025Implemented multilingual KPI-driven content strategy for GCC and US markets, generating SAR 3M in revenue. Developed high-impact multilingual content aligned with brand and KPI goals. Applied data-driven KPIs to enhance team productivity and output; led digital campaigns delivering measurable ROI for key GCC clients.
Senior Web Editor at Salsoft Technologies
November 1, 2022 - October 3, 2025Managed full content creation cycle, boosting revenue by 25% and productivity by 20%. Oversaw content ideation, creation, and distribution, ensuring quality and deadlines. Mentored new hires, implementing SMART goals for performance measurement. Enhanced content production efficiency and revenue through targeted strategies.
Content Team Lead at Gaditek Associates
May 1, 2020 - October 3, 2025Drove a 30% sales revenue increase by building productivity dashboards and conversion campaigns. Led a team of 5 content creators for timely delivery of blogs, landing pages, and social posts. Developed interactive productivity dashboards that tracked productivity and campaign impact. Delivered high-ROI content assets for BFCM campaigns.
Digital Content Producer at Axact
February 1, 2014 - October 3, 2025Achieved 40% YOY sales growth by producing optimized research papers and content assets. Developed editorial guidelines ensuring content integrity and quality. Managed QA to monitor KPIs and maintain high standards. Contributed to sustainable business growth through strategic content initiatives.
Sub Editor at Regional Times of Sindh
February 1, 2006 - October 3, 2025Edited news, ensuring adherence to journalism ethics and media standards. Delivered high-quality, accurate news reports and supplements.
Content Team Lead at Canvas Digital
October 1, 2024 - October 3, 2025Led a high-performance content team, driving $10M in sales profit, and boosted content production by 20%. Collaborated cross-functionally with design and SEO teams to optimize content workflows and implemented SEO-focused SOPs aligned with organizational objectives.
Web Content Manager at Centric SMC
December 31, 2023 - October 3, 2025Implemented multilingual KPI-driven content strategy for GCC and US markets, generating SAR 3M in revenue. Applied data-driven KPIs to enhance team productivity and quality output; Led digital campaigns delivering measurable ROI for key GCC clients.
Senior Web Editor at Salsoft Technologies
November 30, 2022 - October 3, 2025Managed full content creation cycle, boosting revenue by 25% and productivity by 20%. Oversaw content ideation, creation, and distribution, ensuring quality and deadlines; Mentored new hires using SMART goals; enhanced production efficiency.
Content Team Lead at Gaditek Associates
May 31, 2020 - October 3, 2025Drove a 30% sales revenue increase by building productivity dashboards and executing conversion campaigns. Led a team of 5 content creators and developed dashboards to track productivity and campaign impact; delivered high-ROI assets for BFCM campaigns.
Digital Content Producer at Axact
February 28, 2014 - October 3, 2025Achieved 40% YOY sales growth by producing optimized research papers and content assets. Developed editorial guidelines ensuring content integrity and quality; managed QA team monitoring KPIs and maintaining high standards.
Sub Editor at Regional Times of Sindh
February 28, 2006 - October 3, 2025Edited news, ensuring adherence to journalism ethics and media standards; delivered high-quality, accurate news reports and supplements.
Content Team Lead at Canvas Digital
October 1, 2024 - October 3, 2025Led a high-performance team, driving $10M in sales profit, and boosted content production by 20%. Directed copywriters and editors to ensure timely delivery of high-impact projects. Collaborated cross-functionally with design and SEO teams to optimize content workflows. Implemented SOPs focused on SEO and organizational objectives.
Web Content Manager at Centric SMC
December 1, 2023 - October 3, 2025Implemented multilingual KPI-driven content strategy for GCC and US markets, generating SAR 3M in revenue. Developed high-impact multilingual content aligned with brand and KPI goals. Applied data-driven KPIs to enhance team productivity and quality output. Led digital campaigns delivering measurable ROI for key GCC clients.
Senior Web Editor at Salsoft Technologies
November 1, 2022 - October 3, 2025Managed full content creation cycle, boosting revenue by 25% and productivity by 20%. Oversaw content ideation, creation, and distribution, ensuring quality and deadlines. Mentored new hires, implementing SMART goals for performance measurement. Enhanced content production efficiency and revenue through targeted strategies.
Content Team Lead at Gaditek Associates
May 1, 2020 - October 3, 2025Drove a 30% sales revenue increase by building productivity dashboards and conversion campaigns. Led a team of 5 content creators for timely delivery of blogs, landing pages, and social posts. Developed interactive productivity dashboards that tracked productivity and campaign impact. Delivered compelling content assets for high-ROI BFCM campaigns.
Digital Content Producer at Axact
February 1, 2014 - October 3, 2025Achieved 40% YOY sales growth by producing optimized research papers and content assets. Developed editorial guidelines ensuring content integrity and quality. Managed QA team monitoring KPIs and maintaining high standards. Contributed to sustainable business growth through strategic content initiatives.
Sub Editor at Regional Times of Sindh
February 1, 2006 - October 3, 2025Edited news, ensuring adherence to journalism ethics and media standards. Delivered high-quality, accurate news reports and supplements.
Education
Master of Arts at University of Karachi
January 1, 2004 - December 31, 2010Master of Arts at University of Karachi
January 1, 2004 - December 31, 2010Master of Arts in International Relations at University of Karachi
January 1, 2004 - January 1, 2010Master of Arts in International Relations at University of Karachi
January 1, 2004 - January 1, 2010Master of Arts in International Relations at University of Karachi
January 1, 2004 - January 1, 2010Qualifications
KHDA Certified Digital Marketer
January 1, 2025 - December 31, 2025Micro1 Certified Content Team Lead
January 1, 2025 - December 31, 2025Udemy Copywriting
January 1, 2023 - December 31, 2023HubSpot Inbound Marketing
January 1, 2021 - December 31, 2021Udemy Creative Writing
January 1, 2021 - December 31, 2021KHDA Certified Digital Marketer
January 1, 2025 - December 31, 2025Micro1 Certified Content Team Lead
January 1, 2025 - December 31, 2025Udemy Copywriting
January 1, 2023 - December 31, 2023HubSpot Inbound Marketing
January 1, 2021 - December 31, 2021Udemy Creative Writing
January 1, 2021 - December 31, 2021KHDA Certified Digital Marketer
January 1, 2025 - October 3, 2025Micro1 Certified Content Team Lead
January 1, 2025 - October 3, 2025Udemy Copywriting
January 1, 2023 - October 3, 2025HubSpot Inbound Marketing
January 1, 2021 - October 3, 2025Udemy Creative Writing
January 1, 2021 - October 3, 2025KHDA Certified Digital Marketer
January 1, 2025 - October 3, 2025Micro1 Certified Content Team Lead
January 1, 2025 - October 3, 2025Udemy Copywriting
January 1, 2023 - October 3, 2025HubSpot Inbound Marketing
January 1, 2021 - October 3, 2025Udemy Creative Writing
January 1, 2021 - October 3, 2025KHDA Certified Digital Marketer
January 1, 2025 - October 3, 2025Micro1 Certified Content Team Lead
January 1, 2025 - October 3, 2025Udemy Copywriting
January 1, 2023 - October 3, 2025HubSpot Inbound Marketing
January 1, 2021 - October 3, 2025Udemy Creative Writing
January 1, 2021 - October 3, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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