I am a multidisciplinary professional with more than 15 years of experience in digital marketing, audiovisual production and 2D/3D design. I have led SEO/SEM/CRM campaigns achieving ROI increases of over 30% and I stand out for my creative leadership, efficient project management and ability to integrate technology and visual innovation into brand strategies. I specialize in AI prompting, augmented reality and immersive content, and I enjoy turning complex ideas into engaging experiences that align with brand strategy while delivering measurable results.

Luis Carlos Buonaffina Malave

I am a multidisciplinary professional with more than 15 years of experience in digital marketing, audiovisual production and 2D/3D design. I have led SEO/SEM/CRM campaigns achieving ROI increases of over 30% and I stand out for my creative leadership, efficient project management and ability to integrate technology and visual innovation into brand strategies. I specialize in AI prompting, augmented reality and immersive content, and I enjoy turning complex ideas into engaging experiences that align with brand strategy while delivering measurable results.

Available to hire

I am a multidisciplinary professional with more than 15 years of experience in digital marketing, audiovisual production and 2D/3D design. I have led SEO/SEM/CRM campaigns achieving ROI increases of over 30% and I stand out for my creative leadership, efficient project management and ability to integrate technology and visual innovation into brand strategies.

I specialize in AI prompting, augmented reality and immersive content, and I enjoy turning complex ideas into engaging experiences that align with brand strategy while delivering measurable results.

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Language

English
Fluent
Italian
Intermediate

Work Experience

Content & Digital Marketing Manager at AdemyPro Academy
November 1, 2024 - Present
Created and produced bilingual (EN/ES) educational videos for YouTube aimed at children. Designed and managed Google Ads campaigns and SEO optimization. Developed brand identity, scripts, characters, and visual storytelling. Achieved consistent growth of qualified subscribers and significant improvements in CTR and ROAS. Consolidated YouTube Kids monetisation strategy.
Graphic Designer & Audiovisual Producer at Gatewaytic S.L.
January 31, 2024 - July 22, 2025
Designed and produced interactive augmented reality experiences for exhibitions and museums. Managed graphic projects from concept to final installation.
Marketing Director & Multimedia Designer at European Digital Marketing
March 1, 2022 - July 22, 2025
Directed marketing strategies and implemented inbound campaigns for social media and media outlets. Executed SEO, SEM, CRM, and analytics strategies, improving conversion rates by over 30%. Developed 2D/3D content and augmented reality experiences for various brands.
Director & Post-production Supervisor at Canarias Te Ve S.L.
July 31, 2016 - July 22, 2025
Produced and directed over 200 television programmes and 100 commercial spots. Oversaw creative and technical aspects of audiovisual projects including editing, motion graphics, and graphic design. Managed technical teams and coordinated with institutional clients.
Content & Digital Marketing Manager at AdemyPro Academy
November 1, 2024 - Present
Creation and production of bilingual (EN/ES) educational videos for YouTube for children. Design and management of Google Ads campaigns and SEO optimization. Development of brand identity, scripts, characters, and visual storytelling. Consistent growth of qualified subscribers. Significant improvement in CTR and ROAS. Consolidation of YouTube Kids monetisation strategy.
Graphic Designer & Audiovisual Producer at Gatewaytic S.L.
January 31, 2024 - July 27, 2025
Designed and produced interactive augmented reality experiences for exhibitions and museums. Managed graphic projects from concept to final installation.
Marketing Director & Multimedia Designer at European Digital Marketing
March 1, 2022 - July 27, 2025
Directed marketing strategies and implemented INBOUND campaigns for social media and media outlets. Executed SEO, SEM, CRM and analytics strategies, improving conversion rates by over 30%. Developed 2D/3D content and augmented reality experiences for various brands.
Director & Post-production Supervisor at Canarias Te Ve S.L.
July 31, 2016 - July 27, 2025
Produced and directed over 200 television programmes and 100 commercial spots. Oversaw creative and technical aspects of audiovisual projects, including editing, motion graphics, and graphic design. Managed technical teams and coordinated with institutional clients.
Head of Content and Digital Marketing at AdemyPro Academy
July 1, 2025 - July 1, 2025
Creation and production of bilingual educational videos (EN/ES) for YouTube Ademy Kids. Design and execution of Google Ads campaigns with SEO optimization. Development of visual identity, scripts and audiovisual narrative.
Graphic Designer & Audiovisual Producer at Gatewaytic S.L.
January 1, 2024 - January 1, 2024
Production of interactive experiences with Augmented Reality for museums. Complete project management from concept to final installation. Collaboration with public institutions and multidisciplinary technical teams.
Marketing Director and Multimedia Designer at European Digital Marketing
March 1, 2022 - March 1, 2022
Management of INBOUND campaigns for social networks and digital media. Implementation of SEO/SEM/CRM strategies, achieving +30% in conversion. Creation of 2D, 3D and AR content for international brand campaigns.
Director | Post-Production Director at Canarias Te Ve S.L.
July 1, 2016 - July 1, 2016
Production and direction of more than 200 TV programs and 100 advertising spots. Creative and technical supervision of post-production (editing, motion graphics, VFX). Coordination of teams and management of institutional projects.
Head of Content and Digital Marketing at AdemyPro Academy
November 1, 2024 - July 1, 2025
Creation and production of bilingual educational videos (EN/ES) for YouTube Ademy Kids. Design and execution of Google Ads campaigns with SEO optimization. Development of visual identity, scripts and audiovisual narrative. Achievements: Continuous increase in qualified subscribers, CTR +25%, ROAS +40% and child monetization consolidation in 3 months.
Graphic Designer & Audiovisual Producer at Gatewaytic S.L.
March 1, 2022 - January 1, 2024
Production of interactive experiences with Augmented Reality for museums. Complete project management from concept to final installation. Collaboration with public institutions and multidisciplinary technical teams.
Marketing Director and Multimedia Designer at European Digital Marketing
August 1, 2016 - March 1, 2022
Management of INBOUND campaigns for social networks and digital media. Implementation of SEO/SEM/CRM strategies, achieving +30% in conversion. Creation of 2D, 3D and AR content for international brand campaigns.
Director | Post-Production Director at Canarias Te Ve S.L.
May 1, 2003 - July 1, 2016
Production and direction of more than 200 TV programs and 100 advertising spots. Creative and technical supervision of post-production (editing, motion graphics, VFX). Coordination of teams and management of institutional projects.

Education

Bachelor of Arts at University of Arizona, USA
January 1, 1985 - December 31, 1985
Bachelor of Arts at University of Arizona, USA
January 1, 1985 - December 31, 1985
Bachelor of Arts at University of Arizona
January 11, 2030 - January 1, 1985
CEOE Diploma – Operations with Digital Enabling Technologies at CEOE
January 11, 2030 - January 1, 2024
FUNDAE Diploma - Digital Content Management and Dissemination at FUNDAE
January 11, 2030 - January 1, 2025
Bachelor of Arts at University of Arizona
January 11, 2030 - January 1, 1985
CEOE Diploma – Operations with Digital Enabling Technologies at CEOE
January 11, 2030 - January 1, 2024
FUNDAE Diploma - Digital Content Management and Dissemination at FUNDAE
January 11, 2030 - January 1, 2025

Qualifications

CEOE Diploma – Operations with Enabling Digital Technologies
January 1, 2024 - December 31, 2024
CEOE Diploma – Operations with Enabling Digital Technologies
January 1, 2024 - December 31, 2024
CEOE Diploma – Operations with Digital Enabling Technologies
January 11, 2030 - January 1, 2024
FUNDAE Diploma - Digital Content Management and Dissemination
January 11, 2030 - January 1, 2025
CEOE Diploma – Operations with Digital Enabling Technologies
January 11, 2030 - January 1, 2024
FUNDAE Diploma - Digital Content Management and Dissemination
January 11, 2030 - January 1, 2025
Bachelor of Arts
January 11, 2030 - January 1, 1985

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other