Digital Marketing Specialist with 6 years of experience in B2B and B2C. I generate qualified leads and drive sales. 💡 WHY WORK WITH ME I focus on business outcomes, not just clicks — ROI, CAC, and LTV: • Boosted e-commerce sales by 131% in 3 months by focusing on CAC and returning customers • Used CRM tracking & analytics (GA4, Power BI) to identify profitable segments and boost ROAS → I optimize campaigns for profit, not vanity metrics. Experienced in fast-paced IT, SaaS & consulting: • 6 years in B2B marketing for IT, ERP, consulting with enterprise sales cycles • Launched ABM campaigns with 1.5× higher conversions • Improved Lead-to-MQL conversion rate by 20% via funnel optimization → I build predictable pipelines in complex tech markets. Global market expertise: • Localized creatives & funnels for EU, APAC, LATAM, Russia & CIS • Worked with multicultural teams across multiple countries → I help scale internationally while respecting market nuances.…

Natalia S

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Digital Marketing Specialist with 6 years of experience in B2B and B2C. I generate qualified leads and drive sales. 💡 WHY WORK WITH ME I focus on business outcomes, not just clicks — ROI, CAC, and LTV: • Boosted e-commerce sales by 131% in 3 months by focusing on CAC and returning customers • Used CRM tracking & analytics (GA4, Power BI) to identify profitable segments and boost ROAS → I optimize campaigns for profit, not vanity metrics. Experienced in fast-paced IT, SaaS & consulting: • 6 years in B2B marketing for IT, ERP, consulting with enterprise sales cycles • Launched ABM campaigns with 1.5× higher conversions • Improved Lead-to-MQL conversion rate by 20% via funnel optimization → I build predictable pipelines in complex tech markets. Global market expertise: • Localized creatives & funnels for EU, APAC, LATAM, Russia & CIS • Worked with multicultural teams across multiple countries → I help scale internationally while respecting market nuances.…

Available to hire

Digital Marketing Specialist with 6 years of experience in B2B and B2C.
I generate qualified leads and drive sales.

💡 WHY WORK WITH ME
I focus on business outcomes, not just clicks — ROI, CAC, and LTV:
• Boosted e-commerce sales by 131% in 3 months by focusing on CAC and returning customers
• Used CRM tracking & analytics (GA4, Power BI) to identify profitable segments and boost ROAS
→ I optimize campaigns for profit, not vanity metrics.

Experienced in fast-paced IT, SaaS & consulting:
• 6 years in B2B marketing for IT, ERP, consulting with enterprise sales cycles
• Launched ABM campaigns with 1.5× higher conversions
• Improved Lead-to-MQL conversion rate by 20% via funnel optimization
→ I build predictable pipelines in complex tech markets.

Global market expertise:
• Localized creatives & funnels for EU, APAC, LATAM, Russia & CIS
• Worked with multicultural teams across multiple countries
→ I help scale internationally while respecting market nuances.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced
German
Beginner
Russian
Fluent

Work Experience

Digital Marketing Specialist at ERP Software Developer
April 30, 2025 - December 23, 2024
Managed end-to-end paid campaigns across Meta, Google, LinkedIn, TikTok, and YouTube platforms. Defined strategy, budgeting, targeting, and A/B testing across channels. Built and scaled ABM campaigns on LinkedIn for targeted B2B segments. Created and optimized landing pages, chatbot flows, and automated lead qualification. Developed Power BI dashboards to monitor key metrics such as ROAS, CAC, and conversions. Led cross-functional collaboration with content, design, and sales teams. Achievements include reducing CPL by 80%, improving lead to MQL conversion rates across multiple regions, accelerating response speed with chatbot automation, and initiating A/B testing frameworks that scaled ad formats.
Marketing Project Manager / Marketing Specialist at Motorola Solutions
September 1, 2020 - March 31, 2022
Led digital campaign planning and execution in collaboration with search and social agencies. Managed landing page and website optimizations, resulting in reduced bounce rates and increased conversions. Analyzed performance metrics to refine strategies and channel allocation. Improved partner marketing portal UX and marketing tools, leading to increased partner engagement and portal traffic. Key achievements include increasing landing page conversion rate by 2.5x and halving cost per lead for a product campaign.

Education

MA at Eötvös Loránd University, Budapest
January 1, 2016 - December 31, 2018
BA at Lomonosov Moscow State University, Moscow
January 1, 2011 - December 31, 2016

Qualifications

Microsoft Power BI Data Analyst
January 1, 2025 - December 31, 2025
Conscious Communication Workshop, Soft Skills Lab
January 1, 2025 - December 31, 2025
Social Selling & ABM Marketing, Digital Marketing Institute
January 1, 2024 - December 31, 2024
Digital Marketing PRO, Skillbox
January 1, 2024 - December 31, 2024
BI & Data Visualization, Yandex Practicum
January 1, 2023 - December 31, 2023
Marketing Analytics, Google/Coursera
January 1, 2023 - December 31, 2023
Digital Marketing, GeekBrains
January 1, 2019 - December 31, 2020

Industry Experience

Software & Internet, Professional Services, Financial Services, Telecommunications, Consumer Goods, Wholesale & Distribution, Manufacturing