Available to hire
I am a results-driven Meta Ads strategist and creative video marketer with a proven track record of delivering high-ROI campaigns and scroll-stopping content. With expertise spanning full-funnel ad strategy, persuasive storytelling, and creative production, I help brands not just get clicks but build lasting customer relationships. I bring a dual-lens approach: strategy that scales and content that connects.
From scripting and short-form video editing to analytics and retargeting, I craft campaigns that convert across every stage of the funnel.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Intermediate
Work Experience
Media Buyer & Video Content Strategist at Essence Derm Aesthetic Center – Bacoor Branch
January 1, 2022 - PresentShifted from boosted posts to high-converting Meta ad campaigns focused on conversion and engagement. Achieved peak CTR of 5.59% and cost-per-message as low as ₱7.24, with Above Average performance in engagement and conversion rankings. Scripted and edited short-form promotional videos tailored to local audiences and seasonal offers. Created high-performing visuals and persuasive ad copy that boosted inquiries and bookings. Developed lead nurturing strategies to support client retention and brand loyalty.
Media Buyer & Video Content Strategist at Cozy Cove Cavite (Vacation Rental Client)
July 31, 2025 - July 22, 2025Led Meta ad strategy, replacing ineffective post boosting with full-funnel conversion campaigns. Generated up to ₱280,000/month in gross revenue from a lean ₱11,000 ($200) monthly ad spend. Produced scroll-stopping creatives and persuasive copy across multiple ad sets, achieving 500,000+ impressions and 41,000+ clicks, with a CTR consistently above 11%. Created visual campaigns tailored to peak seasons, staycation trends, and guest personas. Performed creative testing, retargeting, and budget scaling to maintain high ROAS.
Sales Associate – Digital Closer & Telemarketing at AZtrabay Digital Marketing
December 31, 2022 - July 22, 2025Closed sales via Zoom calls and phone consults, helping digital services convert cold inquiries into warm leads. Provided insight for offer positioning, campaign funnel flow, and audience messaging. Contributed to team-wide performance by feeding client objections back into creative and copy strategy.
Sales Associate & Content Support at Healthy Dose Intl
December 31, 2023 - July 22, 2025Drafted ad copy and creative suggestions for digital health campaigns. Participated in training team members on Meta Ads best practices. Assisted with inbox lead nurturing and post-campaign audience engagement.
Owner & Digital Marketer at Self-Owned E-Commerce Brand
December 31, 2024 - July 22, 2025Built and scaled a product-based e-commerce brand using Meta Ads and conversion-optimized content. Managed campaign setup, video and graphic creation, copywriting, and retargeting flows. Applied business-owner insights to campaign strategy—prioritizing not just leads, but customer lifetime value.
Media Buyer & Video Content Strategist at Essence Derm Aesthetic Center – Bacoor Branch
January 1, 2022 - PresentShifted from boosted posts to high-converting Meta ad campaigns focused on conversion and engagement. Achieved peak CTR of 5.59% and cost-per-message as low as ₱7.24, with above average performance in engagement and conversion rankings. Scripted and edited short-form promotional videos tailored to local audiences and seasonal offers. Created high-performing visuals and persuasive ad copy that boosted inquiries and bookings. Developed lead nurturing strategies to support client retention and brand loyalty.
Media Buyer & Video Content Strategist at Cozy Cove Cavite (Vacation Rental Client)
July 31, 2025 - July 22, 2025Led Meta ad strategy, replacing ineffective post boosting with full-funnel conversion campaigns. Generated up to ₱280,000/month in gross revenue from a lean ₱11,000 ($200) monthly ad spend. Produced scroll-stopping creatives and persuasive copy across multiple ad sets, achieving 500,000+ impressions and 41,000+ clicks, with a CTR consistently above 11%. Created visual campaigns tailored to peak seasons, staycation trends, and guest personas. Performed creative testing, retargeting, and budget scaling to maintain high ROAS.
Sales Associate – Digital Closer & Telemarketing at AZtrabay Digital Marketing
December 31, 2022 - July 22, 2025Closed sales via Zoom calls and phone consults, helping digital services convert cold inquiries into warm leads. Provided insight for offer positioning, campaign funnel flow, and audience messaging. Contributed to team-wide performance by feeding client objections back into creative and copy strategy.
Sales Associate & Content Support at Healthy Dose Intl
December 31, 2023 - July 22, 2025Drafted ad copy and creative suggestions for digital health campaigns. Participated in training team members on Meta Ads best practices. Assisted with inbox lead nurturing and post-campaign audience engagement.
Owner & Digital Marketer at Self-Owned E-Commerce Brand
December 31, 2024 - July 22, 2025Built and scaled a product-based e-commerce brand using Meta Ads and conversion-optimized content. Managed campaign setup, video and graphic creation, copywriting, and retargeting flows. Applied business-owner insights to campaign strategy—prioritizing not just leads, but customer lifetime value.
Media Buyer & Video Content Strategist at Essence Derm Aesthetic Center – Bacoor Branch
January 1, 2022 - PresentShifted from boosted posts to high-converting Meta ad campaigns focused on conversion and engagement. Achieved peak CTR of 5.59% and cost-per-message as low as ₱7.24, with above average performance in engagement and conversion rankings. Scripted and edited short-form promotional videos tailored to local audiences and seasonal offers. Created high-performing visuals and persuasive ad copy that boosted inquiries and bookings. Developed lead nurturing strategies to support client retention and brand loyalty.
Media Buyer & Video Content Strategist at Cozy Cove Cavite (Vacation Rental Client)
July 31, 2025 - August 2, 2025Led Meta ad strategy, replacing ineffective post boosting with full-funnel conversion campaigns. Generated up to ₱280,000/month in gross revenue from a lean ₱11,000 ($200) monthly ad spend. Produced scroll-stopping creatives and persuasive copy across multiple ad sets, achieving 500,000+ impressions and 41,000+ clicks, with a CTR consistently above 11%. Created visual campaigns tailored to peak seasons, staycation trends, and guest personas. Performed creative testing, retargeting, and budget scaling to maintain high ROAS.
Sales Associate – Digital Closer & Telemarketing at AZtrabay Digital Marketing
December 31, 2022 - August 2, 2025Closed sales via Zoom calls and phone consults, helping digital services convert cold inquiries into warm leads. Provided insight for offer positioning, campaign funnel flow, and audience messaging. Contributed to team-wide performance by feeding client objections back into creative and copy strategy.
Sales Associate & Content Support at Healthy Dose Intl
December 31, 2023 - August 2, 2025Drafted ad copy and creative suggestions for digital health campaigns. Participated in training team members on Meta Ads best practices. Assisted with inbox lead nurturing and post-campaign audience engagement.
Owner & Digital Marketer at Self-Owned E-Commerce Brand
December 31, 2024 - August 2, 2025Built and scaled a product-based e-commerce brand using Meta Ads and conversion-optimized content. Managed campaign setup, video and graphic creation, copywriting, and retargeting flows. Applied business-owner insights to campaign strategy—prioritizing not just leads, but customer lifetime value.
Social Media Buyer & Video Content Strategist at Essence Derm Aesthetic Center – Bacoor Branch
January 1, 2022 - PresentShifted from boosted posts to high-converting Meta ad campaigns focused on conversion and engagement. Scripted and edited short-form promotional videos tailored to local audiences and seasonal offers. Created high-performing visuals and persuasive ad copy that boosted inquiries and bookings. Developed lead nurturing strategies to support client retention and brand loyalty.
Media Buyer & Video Content Strategist at Cozy Cove Cavite (Vacation Rental Client)
July 1, 2025 - August 15, 2025Led Meta ads strategy, replacing ineffective post boosting with full-funnel conversion campaigns. Generated up to ₱280,000/month gross revenue from a lean ₱11,000 ($200) monthly ad spend. Produced scroll-stopping creatives and persuasive copy across multiple ad sets, achieving 500,000+ impressions and 41,000+ clicks with a CTR consistently above 11%. Created visual campaigns tailored to peak seasons, staycation trends, and guest personas. Performed creative testing, retargeting, and budget scaling to maintain high ROAS.
Sales Associate – Digital Closer & Telemarketing at AZtrabay Digital Marketing
January 1, 2022 - August 15, 2025Closed sales via Zoom calls and phone consults, helping digital services convert cold inquiries into warm leads. Provided insight for offer positioning, campaign funnel flow, and audience messaging. Contributed to team-wide performance by feeding client objections back into creative and copy strategy.
Sales Associate & Content Support at Healthy Dose Intl
January 1, 2023 - August 15, 2025Drafted ad copy and creative suggestions for digital health campaigns. Participated in training team members on Meta Ads best practices. Assisted with inbox lead nurturing and post-campaign audience engagement.
Owner & Digital Marketer at Self-Owned E-Commerce Brand
January 1, 2024 - August 15, 2025Built and scaled a product-based e-commerce brand using Meta Ads and conversion-optimized content. Managed campaign setup, video and graphic creation, copywriting, and retargeting flows. Applied business-owner insights to campaign strategy—prioritizing not just leads but customer lifetime value.
Media Buyer & Video Content Strategist at Essence Derm Aesthetic Center – Bacoor Branch
January 1, 2022 - PresentShifted from boosted posts to high-converting Meta ad campaigns focused on conversion and engagement. Achieved peak CTR of 5.59% and cost-per-message as low as ₱7.24, with above average performance in engagement and conversion rankings. Scripted and edited short-form promotional videos tailored to local audiences and seasonal offers. Created high-performing visuals and persuasive ad copy that boosted inquiries and bookings. Developed lead nurturing strategies to support client retention and brand loyalty.
Media Buyer & Video Content Strategist at Cozy Cove Cavite (Vacation Rental Client)
July 1, 2025 - August 18, 2025Led Meta ads strategy, replacing ineffective post boosting with full-funnel conversion campaigns. Generated up to ₱280,000/month gross revenue from a lean ₱11,000 ($200) monthly ad spend. Produced scroll-stopping creatives and persuasive copy across multiple ad sets, achieving 500,000+ impressions and 41,000+ clicks, with CTR consistently above 11%. Created visual campaigns tailored to peak seasons, staycation trends, and guest personas. Performed creative testing, retargeting, and budget scaling to maintain high ROAS.
Sales Associate – Digital Closer & Telemarketing at AZtrabay Digital Marketing
January 1, 2022 - August 18, 2025Closed sales via Zoom calls and phone consults, helping digital services convert cold inquiries into warm leads. Provided insight for offer positioning, campaign funnel flow, and audience messaging. Contributed to team-wide performance by feeding client objections back into creative and copy strategy.
Sales Associate & Content Support at Healthy Dose Intl
January 1, 2023 - August 18, 2025Drafted ad copy and creative suggestions for digital health campaigns. Participated in training team members on Meta Ads best practices. Assisted with inbox lead nurturing and post-campaign audience engagement.
Owner & Digital Marketer at Self-Owned E-Commerce Brand
January 1, 2024 - August 18, 2025Built and scaled a product-based e-commerce brand using Meta Ads and conversion-optimized content. Managed campaign setup, video and graphic creation, copywriting, and retargeting flows. Applied business-owner insights to campaign strategy—prioritizing not just leads, but customer lifetime value.
Education
BS in Industrial Tech – Architectural Drafting at LSPU
January 1, 2015 - December 31, 2018BA in Communication at Pamantasan ng Lungsod ng SanPablo
January 1, 2023 - December 31, 2024BS in Industrial Tech – Architectural Drafting at Lyceum of the Philippines University (LSPU)
January 1, 2015 - December 31, 2018BA in Communication at Pamantasan ng Lungsod ng San Pablo
January 1, 2023 - December 31, 2024Bachelor of Science in Industrial Tech – Architectural Drafting at LSPU
January 1, 2015 - December 31, 2018Bachelor of Arts in Communication at Pamantasan ng Lungsod ng SanPablo
January 1, 2023 - December 31, 2024Bachelor of Science in Psychology at Lyceum de San Pablo
January 11, 2030 - August 15, 2025Bachelor of Arts in Communication at Pamantasan ng Lungsod ng San Pablo
January 1, 2023 - January 1, 2024Bachelor of Science in Industrial Technology - Architectural Drafting at LSPU
January 1, 2015 - January 1, 2018Bachelor of Science in Psychology at Lyceum de San Pablo
January 11, 2030 - August 18, 2025Bachelor of Arts in Communication at Pamantasan ng Lungsod ng San Pablo
January 1, 2023 - January 1, 2024Bachelor of Science in Industrial Technology – Architectural Drafting at LSPU
January 1, 2015 - January 1, 2018Qualifications
Meta Advertising Mastery Certificate
January 1, 2024 - December 31, 2024Meta Advertising Mastery Certificate
January 1, 2024 - December 31, 2024Meta Advertising Mastery Certificate
January 1, 2024 - December 31, 2024Meta Advertising Mastery Certificate, Ads Level Up University
January 1, 2024 - August 15, 2025Meta Advertising Mastery Certificate, Ads Level Up University
January 1, 2024 - August 18, 2025Industry Experience
Retail, Travel & Hospitality, Healthcare, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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