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Hi, I'm Jahnavi Agarwal, a passionate Performance Marketing Specialist with experience driving impactful paid media campaigns and optimizing ROAS for various organizations. I enjoy using data-driven strategies to enhance campaign performance and collaborating cross-departmentally to deliver measurable growth. With a background in marketing analytics and a strong blend of technical and soft skills, I thrive in fast-paced environments where I can make a difference through strategic planning and innovation. I hold a Master of Science in Marketing Analytics and have hands-on experience managing multi-channel campaigns from conception to execution. I'm always eager to learn and stay ahead of industry trends to continuously improve results and foster meaningful stakeholder relationships.…Hi, I'm Jahnavi Agarwal, a passionate Performance Marketing Specialist with experience driving impactful paid media campaigns and optimizing ROAS for various organizations. I enjoy using data-driven strategies to enhance campaign performance and collaborating cross-departmentally to deliver measurable growth. With a background in marketing analytics and a strong blend of technical and soft skills, I thrive in fast-paced environments where I can make a difference through strategic planning and innovation. I hold a Master of Science in Marketing Analytics and have hands-on experience managing multi-channel campaigns from conception to execution. I'm always eager to learn and stay ahead of industry trends to continuously improve results and foster meaningful stakeholder relationships.

Jahnavi Agarwal

Performance Marketer, Marketing Strategist, Affiliate Marketer, +2

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Hi, I'm Jahnavi Agarwal, a passionate Performance Marketing Specialist with experience driving impactful paid media campaigns and optimizing ROAS for various organizations. I enjoy using data-driven strategies to enhance campaign performance and collaborating cross-departmentally to deliver measurable growth. With a background in marketing analytics and a strong blend of technical and soft skills, I thrive in fast-paced environments where I can make a difference through strategic planning and innovation. I hold a Master of Science in Marketing Analytics and have hands-on experience managing multi-channel campaigns from conception to execution. I'm always eager to learn and stay ahead of industry trends to continuously improve results and foster meaningful stakeholder relationships.…Hi, I'm Jahnavi Agarwal, a passionate Performance Marketing Specialist with experience driving impactful paid media campaigns and optimizing ROAS for various organizations. I enjoy using data-driven strategies to enhance campaign performance and collaborating cross-departmentally to deliver measurable growth. With a background in marketing analytics and a strong blend of technical and soft skills, I thrive in fast-paced environments where I can make a difference through strategic planning and innovation. I hold a Master of Science in Marketing Analytics and have hands-on experience managing multi-channel campaigns from conception to execution. I'm always eager to learn and stay ahead of industry trends to continuously improve results and foster meaningful stakeholder relationships.

Available to hire

Hi, I’m Jahnavi Agarwal, a passionate Performance Marketing Specialist with experience driving impactful paid media campaigns and optimizing ROAS for various organizations. I enjoy using data-driven strategies to enhance campaign performance and collaborating cross-departmentally to deliver measurable growth. With a background in marketing analytics and a strong blend of technical and soft skills, I thrive in fast-paced environments where I can make a difference through strategic planning and innovation.

I hold a Master of Science in Marketing Analytics and have hands-on experience managing multi-channel campaigns from conception to execution. I’m always eager to learn and stay ahead of industry trends to continuously improve results and foster meaningful stakeholder relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Performance Marketing Specialist at Vyond

September 24, 2024 - July 22, 2025

Directed efforts to double paid media ROAS and conversion rates using strategic initiatives. Managed affiliate marketing strategies that increased ROAS significantly. Conducted landing page analyses and implemented changes using Hotjar and GA4, resulting in conversion rate growth. Led B2B campaign enhancements on the 6sense platform and pioneered new audience testing strategies, reducing CPMs by half. Facilitated stakeholder collaboration to improve reporting accuracy and strategic initiatives.

Graduate Student Ambassador – Office of Graduate Admissions at Illinois Institute of Technology

December 31, 2023 - July 22, 2025

Contributed to Salesforce reporting for communications campaigns and responded to admission queries with a high completion rate. Played a key role in team development and evaluation based on office surveys.

Performance Marketing Lead – Marketing and Communications at Yocket Overseas Education

August 31, 2022 - July 22, 2025

Led the Performance Marketing Division and developed strategies that grew ROAS by 40%. Designed audience and creative testing processes, reducing CPMs and significantly increasing CTRs. Managed digital prospecting and remarketing campaigns achieving higher conversion rates. Oversaw budgets, optimized traffic KPIs, and tested new channels to increase lead generation consistently exceeding targets.

Media Buyer – Performance Marketing (Google Certified) at Insane Marketers (Agency)

January 31, 2022 - July 22, 2025

Created and executed multi-channel campaigns on Facebook and Google with substantial conversion rate increases. Managed large budgets while improving ROAS and reporting accuracy. Conducted market, audience research, and data analysis, significantly growing relevant audience access. Collaborated with cross-functional teams to improve brand alignment.

Project Intern – Consumer Marketing and Research Division at DBS Bank (Development Bank of Singapore Limited)

June 30, 2021 - July 22, 2025

Identified market trends and suggested strategies for marketing vertical growth. Acquired and inferred research insights on industry trends to develop strategic solutions.