Available to hire
I’m Nicole McParland, a Marketing Manager with over six years of retail experience and an HNC in Marketing Management. I’m a creative and analytical thinker with a keen eye for trends and a passion for content creation.
I build digital strategies, grow online communities, and drive product sales through influencer collaborations and engaging campaigns. I currently lead influencer strategy, content creation, and digital growth for Sun Shack and HydroTan across social platforms, and I’ve secured meaningful wins, including getting Hydrotan sold on the UK’s biggest sunbed cream TikTok shop within four months.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at Sun Shack & HydroTan
January 1, 2024 - PresentLed digital marketing strategy across TikTok and Instagram, focusing on brand growth, engagement, and sales. Designed and executed influencer campaigns, PR drops, and monthly giveaways targeting niche audiences in the fitness and beauty sectors. Managed a full content calendar including reels, stories, and trend-driven content. Oversaw TikTok Shop sales, achieving consistent growth through product showcases and customer-generated content. Built and maintained relationships with fitness influencers, gym partners, and salons across Scotland to increase brand reach. Monitored trends, analyzed content performance, and adjusted strategy based on data insights. Negotiated Hydrotan placement on the UK’s biggest sunbed cream TikTok shop and website.
Sales Advisor at Next
January 1, 2024 - July 22, 2025Delivered exceptional customer service in a fast-paced retail environment. Handled till operations and assisted in visual merchandising. Supported new staff training and team coordination.
Sales Advisor / Visual Merchandiser at River Island
January 1, 2022 - July 22, 2025Maintained high store standards and executed visual displays. Engaged with customers to deliver product knowledge and styling advice.
Sales Advisor at Superdrug
January 1, 2021 - July 22, 2025Managed stock, cash handling, and till operations. Gained early exposure to beauty products and customer service.
Marketing Manager at Sun Shack & HydroTan
January 1, 2024 - PresentLead digital marketing strategy across TikTok and Instagram, focusing on brand growth, engagement, and sales. Designed and executed influencer campaigns, PR drops, and monthly giveaways targeting niche audiences in the fitness and beauty sectors. Managed a full content calendar including reels, stories, and trend-driven content. Oversaw TikTok Shop sales, achieving consistent growth through product showcases and customer-generated content. Built and maintained relationships with fitness influencers, gym partners, and salons across Scotland to increase brand reach. Monitored trends, analyzed content performance, and adjusted strategy based on data insights. Negotiated to get HydroTan sold on the UK's biggest sunbed cream TikTok shop and website.
Sales Advisor at Next
January 1, 2024 - July 22, 2025Delivered exceptional customer service in a fast-paced retail environment. Handled till operations and assisted in visual merchandising. Supported new staff training and team coordination.
Sales Advisor / Visual Merchandiser at River Island
January 1, 2022 - July 22, 2025Maintained high store standards and executed visual displays. Engaged with customers to deliver product knowledge and styling advice.
Sales Advisor at Superdrug
January 1, 2021 - July 22, 2025Managed stock, cash handling, and till operations. Gained early exposure to beauty products and customer service.
Marketing Manager at Sun Shack & HydroTan
January 1, 2024 - PresentLead digital marketing strategy across TikTok and Instagram, focusing on brand growth, engagement, and sales. Design and execute influencer campaigns, PR drops, and monthly giveaways targeting niche audiences in the fitness and beauty sectors. Manage a full content calendar including reels, stories, and trend-driven content. Oversee TikTok Shop sales, achieving consistent growth through product showcases and customer-generated content. Build and maintain relationships with fitness influencers, gym partners, and salons across Scotland to increase brand reach. Monitor trends, analyze content performance, and adjust strategy based on data insights. Successfully negotiated to get HydroTan sold on the UK's biggest sunbed cream TikTok shop and website.
Sales Advisor at Next
January 1, 2024 - July 22, 2025Delivered exceptional customer service in a fast-paced retail environment. Handled till operations and assisted in visual merchandising. Supported new staff training and team coordination.
Sales Advisor / Visual Merchandiser at River Island
January 1, 2022 - July 22, 2025Maintained high store standards and executed visual displays. Engaged with customers to deliver product knowledge and styling advice.
Sales Advisor at Superdrug
January 1, 2021 - July 22, 2025Managed stock, cash handling, and till operations. Gained early exposure to beauty products and customer service.
Marketing Manager at Sun Shack & HydroTan
April 1, 2025 - PresentLead digital marketing strategy across TikTok and Instagram, focusing on brand growth, engagement, and sales. Design and execute influencer campaigns, PR drops, and monthly giveaways targeting niche audiences in the fitness and beauty sectors. Manage a full content calendar including reels, stories, and trend-driven content. Oversee TikTok Shop sales, achieving consistent growth through product showcases and customer-generated content. Build and maintain relationships with fitness influencers, gym partners, and salons across Scotland to increase brand reach. Monitor trends, analyze content performance, and adjust strategy based on data insights. Negotiated to get Hydrotan sold on the UK's biggest sunbed cream TikTok shop and website; within four months sold over 3.5k products purely via organic TikTok content and influencer collaborations.
Sales Advisor at Next
December 31, 2024 - October 11, 2025Delivered exceptional customer service in a fast-paced retail environment. Handled till operations and assisted in visual merchandising. Supported new staff training and team coordination.
Sales Advisor / Visual Merchandiser at River Island
December 31, 2022 - October 11, 2025Maintained high store standards and executed visual displays. Engaged with customers to deliver product knowledge and styling advice.
Sales Advisor at Superdrug
December 31, 2021 - October 11, 2025Managed stock, cash handling, and till operations. Gained early exposure to beauty products and customer service.
Education
HNC Marketing Management at City of Glasgow College
January 1, 2022 - December 31, 2023Secondary Education at Alva Academy
January 1, 2014 - December 31, 2020HNC Marketing Management at City of Glasgow College
January 1, 2022 - December 31, 2023High School Diploma at Alva Academy
January 1, 2014 - December 31, 2020HNC Marketing Management at City of Glasgow College
January 1, 2022 - December 31, 2023Secondary Education at Alva Academy
January 1, 2014 - December 31, 2020HNC Marketing Management at City of Glasgow College
January 1, 2022 - December 31, 2023Secondary Education at Alva Academy
January 1, 2014 - December 31, 2020Qualifications
HNC Marketing Management
January 1, 2022 - December 31, 2023Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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