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I am a marketing and social media professional with hands-on experience in influencer campaigns, content strategy, and brand storytelling across beauty, fashion, hospitality, and travel clients. I thrive in fast-paced agency environments, turning insights into engaging campaigns and measurable results. I enjoy collaborating with cross-functional teams to design visually compelling content and data-driven strategies that boost reach, engagement, and ROI. Over the years I’ve led end-to-end social media and influencer initiatives for global brands, planned high-profile events, and built scalable content calendars. I’m motivated by creative storytelling, a strong eye for brand identity, and a practical approach to analytics and optimization.…I am a marketing and social media professional with hands-on experience in influencer campaigns, content strategy, and brand storytelling across beauty, fashion, hospitality, and travel clients. I thrive in fast-paced agency environments, turning insights into engaging campaigns and measurable results. I enjoy collaborating with cross-functional teams to design visually compelling content and data-driven strategies that boost reach, engagement, and ROI. Over the years I’ve led end-to-end social media and influencer initiatives for global brands, planned high-profile events, and built scalable content calendars. I’m motivated by creative storytelling, a strong eye for brand identity, and a practical approach to analytics and optimization.

Iulia Bartcovschi

Digital Marketer, Content Creator, Social Media Manager, +5

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I am a marketing and social media professional with hands-on experience in influencer campaigns, content strategy, and brand storytelling across beauty, fashion, hospitality, and travel clients. I thrive in fast-paced agency environments, turning insights into engaging campaigns and measurable results. I enjoy collaborating with cross-functional teams to design visually compelling content and data-driven strategies that boost reach, engagement, and ROI. Over the years I’ve led end-to-end social media and influencer initiatives for global brands, planned high-profile events, and built scalable content calendars. I’m motivated by creative storytelling, a strong eye for brand identity, and a practical approach to analytics and optimization.…I am a marketing and social media professional with hands-on experience in influencer campaigns, content strategy, and brand storytelling across beauty, fashion, hospitality, and travel clients. I thrive in fast-paced agency environments, turning insights into engaging campaigns and measurable results. I enjoy collaborating with cross-functional teams to design visually compelling content and data-driven strategies that boost reach, engagement, and ROI. Over the years I’ve led end-to-end social media and influencer initiatives for global brands, planned high-profile events, and built scalable content calendars. I’m motivated by creative storytelling, a strong eye for brand identity, and a practical approach to analytics and optimization.

Available to hire

I am a marketing and social media professional with hands-on experience in influencer campaigns, content strategy, and brand storytelling across beauty, fashion, hospitality, and travel clients. I thrive in fast-paced agency environments, turning insights into engaging campaigns and measurable results. I enjoy collaborating with cross-functional teams to design visually compelling content and data-driven strategies that boost reach, engagement, and ROI.

Over the years I’ve led end-to-end social media and influencer initiatives for global brands, planned high-profile events, and built scalable content calendars. I’m motivated by creative storytelling, a strong eye for brand identity, and a practical approach to analytics and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Russian

Fluent

German

Advanced

Dutch

Beginner

Work Experience

Sales Advisor at Birkenstock

November 1, 2024 - Present

Consistently exceeded monthly sales targets and ranked as top seller multiple times. Contributed to the launch of the new store by handling layout setup and influencer exposure. Delivered onboarding and product training to junior staff, fostering team growth.

Digital Marketing Intern at Toucan Insights

May 31, 2025 - July 22, 2025

Redesigned social media content aesthetics including backgrounds, fonts, and brand style. Developed engaging content formats like carousels, single posts, and stories with emphasis on reels using Canva and CapCut, producing over 90 posts and 70 stories. Managed and grew social media presence across Instagram, LinkedIn, and TikTok, adding over 5,000 followers. Tracked key performance metrics using Google Analytics and platform insights to optimize content strategy. Developed and maintained a structured content calendar for consistent posting.

Sales Advisor at Gucci

October 31, 2024 - July 22, 2025

Delivered informed sales through deep understanding of Gucci’s heritage and product lines. Provided personalized luxury service via exclusive clienteling, including proactive outreach to build lasting customer relationships and drive repeat sales.

Sales Advisor at Furla

September 30, 2023 - July 22, 2025

Delivered exceptional personalized customer experiences promoting client retention. Exceeded sales targets by an average of 15-20% and ranked as top-selling employee. Engaged in visual merchandising to create impactful product displays. Gathered and analyzed customer insights to improve marketing and sales strategies.

Marketing Associate at Iuvam

February 28, 2023 - July 22, 2025

Performed marketing analysis of the road freight transportation sector in Moldova. Improved company visibility in the B2B environment, increasing contact by over 20%. Attracted new foreign clients from CIS and Eurozone through telemarketing and cold calling.

Digital Campaign Intern at UPR Marketing Agency

September 1, 2025 - Present

Identified and managed influencers for seedings and paid campaigns, ensuring strong brand–talent fit. Planned and executed influencer seedings, including coordination of product gifting and development of creative packaging and presentation concepts. Supported planning and execution of brand dinners and press events, negotiated influencer fees, and tracked campaign performance to evaluate ROI. Created monthly performance reports measuring paid campaigns and seeding results, including influencer clippings and engagement metrics. Contributed to PR projects such as the development of a custom, brand-specific package for e.l.f. Cosmetics.

Social Media Intern at Hotspot Finders

August 1, 2025 - Present

Created and edited TikTok and Instagram content in line with brand guidelines and platform trends; managed posting schedules; coordinated collaboration requests with hospitality partners; contributed to social media campaigns and analyzed trends to inform content strategy.

Digital Marketing Intern at Toucan Insights

September 1, 2024 - May 1, 2025

Redesigned social media content aesthetics; developed engaging content formats (carousels, single posts, stories) with a focus on reels; managed and grew presence across Instagram, LinkedIn, and TikTok; tracked KPIs with Google Analytics and platform insights to optimize content strategy; developed a structured content calendar.

Marketing Associate at Iuvam

August 1, 2022 - February 1, 2023

Performed a marketing analysis of the road freight transportation sector in Moldova; improved the company’s visibility in B2B environment (20%+ contact increase); attracted new foreign clients (CIS and Eurozone) through telemarketing (cold-call).

Social Media Specialist & Content Strategist at HF Amsterdam

August 1, 2025 - Present

Managed end-to-end social media strategy for agency clients across beauty, F&B and tourism including content planning, brand positioning, and performance tracking. Developed brand-specific content strategies and visual identities tailored to each client’s positioning and target audience. Created and maintained content calendars for multiple clients, ensuring consistent posting schedules and strategic alignment. Organized and executed on-location photo and video shoots, including prop sourcing, shot list preparation, and creative direction. Produced platform-optimized content (reels, stories, carousels) aligned with marketing objectives. Monitored analytics and engagement metrics to optimize content performance and inform strategic adjustments.