Hi, I'm Elena Anabelle Macarencu, a passionate marketing and business development professional with experience in influencer marketing, digital content creation, and strategic collaborations. I thrive on helping brands grow their visibility and engagement across various regions, including the EU, USA, and DACH region. I enjoy combining creativity with data-driven strategies to optimize campaign performance and build meaningful partnerships. Outside of work, I have a keen interest in fashion styling, culinary creativity, beauty trends, and personal growth through reading.

Elena Anabelle Macarencu

Hi, I'm Elena Anabelle Macarencu, a passionate marketing and business development professional with experience in influencer marketing, digital content creation, and strategic collaborations. I thrive on helping brands grow their visibility and engagement across various regions, including the EU, USA, and DACH region. I enjoy combining creativity with data-driven strategies to optimize campaign performance and build meaningful partnerships. Outside of work, I have a keen interest in fashion styling, culinary creativity, beauty trends, and personal growth through reading.

Available to hire

Hi, I’m Elena Anabelle Macarencu, a passionate marketing and business development professional with experience in influencer marketing, digital content creation, and strategic collaborations. I thrive on helping brands grow their visibility and engagement across various regions, including the EU, USA, and DACH region.

I enjoy combining creativity with data-driven strategies to optimize campaign performance and build meaningful partnerships. Outside of work, I have a keen interest in fashion styling, culinary creativity, beauty trends, and personal growth through reading.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Business Developer Specialist, Part-time Freelancer at The QARP
May 1, 2025 - Present
Identify and engage leads in GxP-regulated industries. Build strong client and partner relationships. Develop and execute business strategies for GxP training and compliance. Promote The QARP on LinkedIn and at events. Collaborate on proposals and marketing materials. Support growth initiatives and performance analysis.
Influencer Marketing Specialist Intern at Athom B.V.
December 31, 2024 - July 22, 2025
Increased brand sales in the EU and USA through influencer marketing campaigns. Expanded influencer partnerships, enhancing brand visibility in the DACH region. Developed content strategies that boosted audience engagement. Conducted performance analysis and optimized campaign ROI. Negotiated contracts with high-value influencers, leading to long-term collaborations.
Sales and Marketing Intern at Humgy Cowork Space
January 31, 2024 - July 22, 2025
Increased social media engagement through a targeted content strategy. Created digital content that grew online community reach. Streamlined marketing operations, improving workflow efficiency. Managed coworking space operations, ensuring optimal customer experience. Led marketing initiatives, contributing to an increase in membership sign-ups.

Education

Bachelor of International Business at NHL Stenden University of Applied Sciences
February 1, 2022 - February 28, 2025
Exchange Program at Frankfurt University of Applied Sciences
March 1, 2023 - August 31, 2023
Diploma at IPSEAO Carlo Porta
September 1, 2015 - June 30, 2020

Qualifications

Green Marketing Challenge Winner – United Nations System Staff College (UNSSC)
January 1, 2022 - December 31, 2022
RUN Digital4Sustainability Program Graduate – United Nations System Staff College (UNSSC)
January 1, 2023 - December 31, 2023
Google Analytics 4 Certified
January 1, 2023 - December 31, 2023
Google Digital Marketing Fundamentals Certified
January 1, 2023 - December 31, 2023
Propaedeutic Certificate in International Business
January 1, 2022 - December 31, 2022
European Driving License (AM/B)
January 11, 2030 - July 22, 2025

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Professional Services