I am a dedicated marketing professional with over 3.5 years of experience specializing in digital marketing and brand building. I have a strong background in managing Meta Ads, Google Ads, Shopify e-commerce operations, and marketplace onboarding, which has enabled me to consistently drive sales and optimize campaign performance. My expertise lies in blending creative content creation with data-driven strategies to scale online visibility and improve conversion rates. Having worked extensively with Velvox Essentials, I am skilled in campaign planning, influencer collaborations, automation tools, and managing cross-functional teams to accomplish business goals. I am passionate about delivering high-impact marketing solutions that foster brand growth and customer retention while utilizing cutting-edge AI tools and performance marketing techniques.

Mohamed Laseen MH

I am a dedicated marketing professional with over 3.5 years of experience specializing in digital marketing and brand building. I have a strong background in managing Meta Ads, Google Ads, Shopify e-commerce operations, and marketplace onboarding, which has enabled me to consistently drive sales and optimize campaign performance. My expertise lies in blending creative content creation with data-driven strategies to scale online visibility and improve conversion rates. Having worked extensively with Velvox Essentials, I am skilled in campaign planning, influencer collaborations, automation tools, and managing cross-functional teams to accomplish business goals. I am passionate about delivering high-impact marketing solutions that foster brand growth and customer retention while utilizing cutting-edge AI tools and performance marketing techniques.

Available to hire

I am a dedicated marketing professional with over 3.5 years of experience specializing in digital marketing and brand building. I have a strong background in managing Meta Ads, Google Ads, Shopify e-commerce operations, and marketplace onboarding, which has enabled me to consistently drive sales and optimize campaign performance. My expertise lies in blending creative content creation with data-driven strategies to scale online visibility and improve conversion rates.

Having worked extensively with Velvox Essentials, I am skilled in campaign planning, influencer collaborations, automation tools, and managing cross-functional teams to accomplish business goals. I am passionate about delivering high-impact marketing solutions that foster brand growth and customer retention while utilizing cutting-edge AI tools and performance marketing techniques.

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Language

English
Fluent
Hindi
Advanced
Malayalam
Advanced

Work Experience

Marketing Manager at Velvox Essentials
June 30, 2025 - July 22, 2025
Led the brand’s digital marketing strategy across Meta Ads, Google Ads, and influencer collaborations, achieving consistent ROAS of 3+ on ad campaigns. Launched and promoted new skincare and cosmetic products, managing end-to-end campaign planning, execution, and performance analysis. Oversaw all social media content, including viral Instagram Reels, storyboarding, and brand campaigns — resulting in 30%+ organic follower growth. Managed e-commerce performance on Shopify, improving website conversion rate to 1.5% and monthly traffic to 10,000+ visitors. Directed marketplace strategy for Amazon, Flipkart, and IndiaMART, ensuring proper listing, SEO optimization, and stock coordination. Executed seasonal marketing campaigns and WhatsApp automation for lead nurturing and retention. Worked with designers, editors, and content creators to deliver high-converting media for both paid and organic channels. Developed content funnels, managed automation tools, and implemented A/B testing for
Marketing Executive at Velvox Essentials
December 31, 2023 - July 22, 2025
Contributed to brand launch by handling product branding, positioning, and digital setup across social platforms and Shopify. Created performance-oriented content, visuals, and copy for Meta Ads, leading to early traction in sales. Coordinated daily marketing operations, supported campaign execution, and assisted in creative direction. Collaborated with over 200 professionals including sales reps, editors, designers, and marketing freelancers. Learned and implemented automation tools (WhatsApp, email, SMS) to streamline marketing workflows. Maintained analytics dashboards, tracked performance metrics, and proposed optimizations for ad campaigns. Supported marketplace listings and basic customer acquisition efforts through organic and paid strategies.
Marketing Manager at Velvox Essentials
June 1, 2025 - August 15, 2025
Led the brand’s digital marketing strategy across Meta Ads, Google Ads, and influencer collaborations, achieving consistent ROAS of over 3 on campaigns. Managed end-to-end launch and promotion of skincare and cosmetic products, handling campaign planning, execution, and performance analysis. Oversaw social media content production, driving 30%+ organic follower growth. Improved Shopify e-commerce performance to 1.5% conversion rate and 10,000+ monthly visitors. Directed marketplace strategy for Amazon, Flipkart, and IndiaMART with SEO and stock coordination. Executed seasonal marketing campaigns and WhatsApp automation for lead nurturing. Collaborated with designers and content creators to deliver high-converting media and continuous optimization through A/B testing and automation tools.
Marketing Executive at Velvox Essentials
December 1, 2023 - August 15, 2025
Contributed to brand launch by managing product branding, positioning, and digital presence on social media and Shopify. Created performance content for Meta Ads leading to early sales traction. Coordinated daily marketing operations and supported campaign execution and creative direction. Collaborated with over 200 professionals including sales reps, editors, designers, and freelancers. Implemented automation tools for WhatsApp, email, and SMS to streamline workflows. Maintained analytics dashboards and tracked campaign metrics with proposals for optimizations. Supported marketplace listings and customer acquisition through organic and paid strategies.
Marketing Manager at Velvox Essentials
June 1, 2025 - August 16, 2025
Led the brand’s digital marketing strategy across Meta Ads, Google Ads, and influencer collaborations, achieving consistent ROAS of 3+ on ad campaigns. Launched and promoted new skincare and cosmetic products managing end-to-end campaign planning, execution, and performance analysis. Oversaw social media content creation, resulting in over 30% organic follower growth. Managed Shopify e-commerce performance to improve conversion rates and traffic. Directed marketplace strategies for Amazon, Flipkart, and IndiaMART ensuring optimal listings and stock coordination. Executed seasonal campaigns and WhatsApp automation for lead nurturing. Collaborated with designers and content creators to deliver high-converting media for paid and organic channels. Developed content funnels, managed automation tools, and conducted A/B testing for optimizations.
Marketing Executive at Velvox Essentials
December 1, 2023 - August 16, 2025
Contributed to brand launch by handling product branding, positioning, and digital setup across social platforms and Shopify. Created performance-oriented content, visuals, and copy for Meta Ads leading to initial sales traction. Coordinated daily marketing operations and supported campaign execution and creative direction. Collaborated with over 200 professionals across various marketing roles. Learned and implemented automation tools for WhatsApp, email, and SMS to streamline workflows. Maintained analytics dashboards, tracked metrics, and proposed campaign optimizations. Supported marketplace listings and customer acquisition via organic and paid strategies.

Education

Bachelor of Business Administration at SDM College of Business Management, Mangalore University
January 1, 2018 - December 31, 2021
Bachelor of Business Administration (BBA) at SDM College of Business Management, Mangalore University
January 11, 2030 - January 1, 2021
Bachelor of Business Administration (BBA) at SDM College of Business Management, Mangalore University
January 11, 2030 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Software & Internet