I have a passion and experience in Digital Marketing, Business Development, and Purchasing. Throughout my career, I have contributed to various projects, from planning digital marketing strategies to execution and performance analysis. I am motivated by the opportunity to continuously learn, adapt quickly, and effectively contribute in dynamic work environments. I enjoy leading teams and independently managing projects, focusing on achieving impactful results. My background includes digital content creation, procurement process improvements, and strategic business growth, which helps me bring a well-rounded perspective to every role I take on.

Michael Sinaya

I have a passion and experience in Digital Marketing, Business Development, and Purchasing. Throughout my career, I have contributed to various projects, from planning digital marketing strategies to execution and performance analysis. I am motivated by the opportunity to continuously learn, adapt quickly, and effectively contribute in dynamic work environments. I enjoy leading teams and independently managing projects, focusing on achieving impactful results. My background includes digital content creation, procurement process improvements, and strategic business growth, which helps me bring a well-rounded perspective to every role I take on.

Available to hire

I have a passion and experience in Digital Marketing, Business Development, and Purchasing. Throughout my career, I have contributed to various projects, from planning digital marketing strategies to execution and performance analysis. I am motivated by the opportunity to continuously learn, adapt quickly, and effectively contribute in dynamic work environments.

I enjoy leading teams and independently managing projects, focusing on achieving impactful results. My background includes digital content creation, procurement process improvements, and strategic business growth, which helps me bring a well-rounded perspective to every role I take on.

See more

Work Experience

Social Media & Digital Marketing (Project-Based) at Maluku Basketball Academy
March 31, 2025 - July 22, 2025
Designed and executed digital marketing strategies to boost academy registrations, focusing on Instagram and Facebook. Managed the full digital content creation cycle, including market research, concept development, visual design with Canva, copywriting, scheduling, and publishing. Conducted market analysis tailored to Ambon city characteristics and developed academic websites using no-code platforms. Evaluated content performance using data insights, achieving over 12,000 views on a post. Attracted more than 50 new registrants through integrated digital marketing efforts. Contributed to organizational development by assisting with Articles of Association and Bylaws preparation. Managed all digital marketing activities independently without a permanent team.
Purchasing Intern at PT. Milion Limbah Ambon
January 31, 2024 - July 22, 2025
Monitored stock levels and product movements to ensure timely material availability. Analyzed sales and operational data to determine appropriate purchasing strategies and avoid overstock. Assisted in managing purchasing budgets ensuring cost-efficient expenditures. Simplified purchasing administration with regular inventory data verification. Implemented inventory management strategies to streamline operations and reduce waste. Provided procurement reporting and documentation for performance tracking and audits.
Business Development & Digital Marketing Lead at Bethces.inc & Milkbased - Project Business (Campus)
June 30, 2023 - July 22, 2025
Led product development and launch for oversized fashion products and low-fat milk pudding. Designed marketing strategies, branding, and business development initiatives to increase sales and brand exposure. Optimized digital marketing for both businesses by focusing on website traffic and lead generation. Developed and implemented data-driven marketing strategies to improve brand engagement via social media and content marketing. Successfully increased sales revenue and customer engagement through effective marketing programs.
Social Media & Digital Marketing (Project-Based) at Maluku Basketball Academy
March 1, 2025 - August 8, 2025
Designed and executed digital marketing strategies focusing on Instagram and Facebook to increase registrants. Managed all aspects of digital content creation from research, design using Canva, to publication scheduling. Conducted market analysis tailored to the Ambon city audience, developed and managed academic websites on no-code platforms, and regularly evaluated content performance to enhance engagement. Independently managed the digital marketing process and contributed to organizational structuring of the Maluku Basketball Club. Achieved over 12,000 views on one piece of content and attracted 50+ new registrants through integrated marketing.
Purchasing Intern at PT. Milion Limbah Ambon
January 1, 2024 - August 8, 2025
Monitored stock levels and product movements for efficient material availability. Analyzed sales data and operational needs to strategize purchases and avoid overstock. Assisted in budget preparation and controlled purchasing expenditures. Streamlined purchasing administration by inventory data management, implemented inventory management strategies to minimize waste, and contributed to procurement reporting and documentation supporting internal audits.
Business Development & Digital Marketing Lead at Bethces.inc & Milkbased
June 1, 2023 - August 8, 2025
Led teams in developing and launching fashion products and healthy snack products. Managed marketing strategies, branding, business development, and digital campaigns to boost visibility, website traffic, and lead generation. Implemented data-driven marketing efforts increasing sales revenue and customer engagement through co-marketing programs and incentives.

Education

Bachelor of International Business Management at Ciputra University
September 1, 2020 - October 31, 2024
Bachelor of International Business Management at Ciputra University
September 1, 2020 - October 1, 2024

Qualifications

National Digital Marketing Professional Certification, Sinergi Solusi Academy
January 1, 2024 - December 31, 2024
National Industrial Entrepreneurship Professional Certification
January 1, 2023 - December 31, 2023
National Digital Marketing Professional Certification, Sinergi Solusi Academy
January 1, 2024 - August 8, 2025
National Industrial Entrepreneurship Professional Certification
January 1, 2023 - August 8, 2025

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Education, Consumer Goods, Other