Hi, I'm Laura Pinilla, a storyteller and UX strategist with a solid background in user interface design and brand experience. Currently, I'm expanding my marketing knowledge through postgraduate studies in Marketing Management at Humber College. With over three years of experience, I've worked on creating intuitive, user-centered digital products and visual narratives in fintech, fashion, and lifestyle sectors across Latin America. I enjoy collaborating with cross-functional teams to develop content, visuals, and digital flows that boost user engagement and strengthen brand positioning. My approach combines creativity and strategy, supported by advanced communication, research, and storytelling skills, which I've honed in both corporate and startup environments.

Laura Pinilla

Hi, I'm Laura Pinilla, a storyteller and UX strategist with a solid background in user interface design and brand experience. Currently, I'm expanding my marketing knowledge through postgraduate studies in Marketing Management at Humber College. With over three years of experience, I've worked on creating intuitive, user-centered digital products and visual narratives in fintech, fashion, and lifestyle sectors across Latin America. I enjoy collaborating with cross-functional teams to develop content, visuals, and digital flows that boost user engagement and strengthen brand positioning. My approach combines creativity and strategy, supported by advanced communication, research, and storytelling skills, which I've honed in both corporate and startup environments.

Available to hire

Hi, I’m Laura Pinilla, a storyteller and UX strategist with a solid background in user interface design and brand experience. Currently, I’m expanding my marketing knowledge through postgraduate studies in Marketing Management at Humber College. With over three years of experience, I’ve worked on creating intuitive, user-centered digital products and visual narratives in fintech, fashion, and lifestyle sectors across Latin America.

I enjoy collaborating with cross-functional teams to develop content, visuals, and digital flows that boost user engagement and strengthen brand positioning. My approach combines creativity and strategy, supported by advanced communication, research, and storytelling skills, which I’ve honed in both corporate and startup environments.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
French
Intermediate
Japanese
Beginner

Work Experience

Senior UX Designer at Davivienda
January 1, 2024 - July 22, 2025
Designed user-centered fintech product experiences for Latin American markets, collaborating across teams to develop wireframes, prototypes, and high-fidelity designs. Created and maintained design systems for cross-platform consistency and brand alignment. Participated in sprint reviews to prioritize UX efforts and delivered scalable digital solutions. Conducted user research to refine interfaces and improve usability metrics.
Product Manager at INSWITCH
January 1, 2024 - Present
Currently managing product development and strategy.
Social Media Manager | Content Creator at Mercari
January 1, 2022 - July 22, 2025
Developed visual content and managed social media accounts, increasing engagement for digital lifestyle brands with audiences over 30k. Maintained and optimized e-commerce flows to ensure seamless user experiences and accurate brand representation.

Education

Bachelor's Degree at University of the Andes
January 1, 2016 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Consumer Goods