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I am skilled in digital and performance marketing with strong experience managing social media. Additionally, I have hands-on expertise in WordPress development, which allows me to effectively combine technical and marketing skills to create impactful online campaigns and websites. I focus on setting clear goals, creating engaging content, and analyzing results to improve campaign performance. My motto is: "Clear goals carve the path." — Ralph Waldo Emerson. I enjoy working collaboratively with teams and aligning campaign strategies with overall business goals to deliver measurable success.…I am skilled in digital and performance marketing with strong experience managing social media. Additionally, I have hands-on expertise in WordPress development, which allows me to effectively combine technical and marketing skills to create impactful online campaigns and websites. I focus on setting clear goals, creating engaging content, and analyzing results to improve campaign performance. My motto is: "Clear goals carve the path." — Ralph Waldo Emerson. I enjoy working collaboratively with teams and aligning campaign strategies with overall business goals to deliver measurable success.

Tehmina Safdar

Performance Marketer, Digital Marketer, Social Media Manager, +3

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I am skilled in digital and performance marketing with strong experience managing social media. Additionally, I have hands-on expertise in WordPress development, which allows me to effectively combine technical and marketing skills to create impactful online campaigns and websites. I focus on setting clear goals, creating engaging content, and analyzing results to improve campaign performance. My motto is: "Clear goals carve the path." — Ralph Waldo Emerson. I enjoy working collaboratively with teams and aligning campaign strategies with overall business goals to deliver measurable success.…I am skilled in digital and performance marketing with strong experience managing social media. Additionally, I have hands-on expertise in WordPress development, which allows me to effectively combine technical and marketing skills to create impactful online campaigns and websites. I focus on setting clear goals, creating engaging content, and analyzing results to improve campaign performance. My motto is: "Clear goals carve the path." — Ralph Waldo Emerson. I enjoy working collaboratively with teams and aligning campaign strategies with overall business goals to deliver measurable success.

Available to hire

I am skilled in digital and performance marketing with strong experience managing social media. Additionally, I have hands-on expertise in WordPress development, which allows me to effectively combine technical and marketing skills to create impactful online campaigns and websites. I focus on setting clear goals, creating engaging content, and analyzing results to improve campaign performance. My motto is: “Clear goals carve the path.” — Ralph Waldo Emerson. I enjoy working collaboratively with teams and aligning campaign strategies with overall business goals to deliver measurable success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Urdu

Fluent

English

Advanced

German

Intermediate

Work Experience

Performance Marketing Specialist at CI HUB

November 18, 2024 - Present

Planned, launched, and optimized targeted LinkedIn advertising campaigns to increase brand awareness, engagement and generate qualified leads. Defined campaign objectives, audience segments, and bidding strategies to maximize ROI and engagement on LinkedIn Ads. Managed campaign budgets efficiently, monitoring spend and performance weekly to ensure cost-effective results. Planned and tested LinkedIn ad creatives including sponsored content, text ads, video ads, and carousel ads to improve CTR and conversion rates. Utilized LinkedIn Campaign Manager and HubSpot integration to track leads, conversions, and campaign attribution. Analyzed campaign data and LinkedIn analytics to refine targeting, messaging, and ad placements for continuous improvement. Developed organic LinkedIn content strategies to complement paid campaigns and nurture community engagement. Collaborated with sales and marketing teams to align LinkedIn campaigns with overall brand messaging and business goals. Prepared deta

Graphic Designer and Social Media Manager at Portdex

August 31, 2024 - July 22, 2025

Executed social media strategies using Hootsuite and Buffer and created engaging content with Adobe Creative Suite and Canva, significantly boosting engagement and follower growth. Managed and posted on social media pages, including LinkedIn, Twitter, and Facebook, ensuring consistent brand messaging across platforms. Designed various marketing materials, including social media graphics and brochures, using Photoshop, Illustrator, Premiere Pro, InDesign, and Figma, enhancing brand visibility and client satisfaction. Analyzed performance metrics with Google Analytics and Sprout Social and led a corporate rebranding with Adobe XD improving overall campaign effectiveness.

Wordpress Developer at Portdex

August 31, 2024 - July 22, 2025

Developed and deployed WordPress websites using Elementor, WPBakery, Divi Builder, and Gutenberg, ensuring responsive and user-friendly design, cross-browser compatibility, and on-time delivery. Built UI designs and wireframes using Figma; created custom WordPress themes and plugins with HTML, CSS, JavaScript, and PHP to enhance website functionality and user experience. Managed WordPress sites and code on GitHub for version control and collaboration, efficiently troubleshooting and resolving technical issues to maintain high-quality standards. Configured servers and optimized hosting environments on AWS Lightsail and EC2, improving website performance, scalability, and implementing SEO strategies for better search rankings. Conducted market research to identify trends, developed business plans, and generated leads, increasing company revenue through targeted web development and design strategies.

Research Assistant at SEAL Lab, FAST NU

July 15, 2022 - July 22, 2025

Conducted research on software engineering trends with literature reviews and mapping studies, using SPSS Statistics for data analysis and reporting. Compiled data from various sources and prepared detailed research reports and presentations using Microsoft Excel and PowerPoint.

Social Media Manager at CutieKoo Brand

December 31, 2020 - July 22, 2025

Developed and executed social media strategies using Hootsuite and Buffer, boosting online presence across Facebook, Instagram, Linkedin, Tumblr, TikTok, and YouTube. Created engaging content and videos for social media with Adobe Premiere Pro, Photoshop, Illustrator, CapCut, and Canva. Interacted with the community by answering questions, maintaining relationships with followers, and analyzing performance using Google Analytics and Sprout Social to report on social media activities.

Freelance Digital Media Specialist and UI Designer at Fiverr

December 1, 2019 - Present

Edited and optimized images for e-commerce platforms like Amazon, Shopify, and eBay, ensuring high-quality visuals and compliance with platform standards. Managed social media accounts for clients using Hootsuite, Buffer, and Canva, creating and scheduling engaging content, analyzing performance metrics, and enhancing online presence. Designed UI for client websites using Figma and related tools, delivering user-centric designs and solutions for diverse projects. Completed approximately 100 projects with a 4.8-star rating overall, reflecting high client satisfaction and a successful track record.

System Administration and Networking Internee at Pakistan Telecommunication Company Ltd. (PTCL)

August 12, 2018 - July 22, 2025

Configured network devices with Cisco and Juniper, enhancing hardware management and infrastructure setup. Monitored server performance using Nagios and SolarWinds, conducted security audits with Nessus and Wireshark, and provided technical support. Documented network configurations with Microsoft Visio and Excel, generated reports, and supported strategic network planning.

Performance Marketing Specialist at CI HUB

November 18, 2024 - Present

Planned, launched, and optimized targeted LinkedIn advertising campaigns to increase brand awareness, engagement and generate qualified leads. Defined campaign objectives, audience segments, and bidding strategies to maximize ROI and engagement. Managed campaign budgets efficiently, monitored spend and performance weekly. Tested various LinkedIn ad creatives to improve CTR and conversion rates. Utilized LinkedIn Campaign Manager and HubSpot integration for lead and conversion tracking. Developed organic content strategies and collaborated with sales and marketing teams to align campaigns with brand messaging. Prepared detailed performance reports and managed social media content calendars ensuring consistent communication.

Graphic Designer and Social Media Manager at Portdex

August 31, 2024 - July 22, 2025

Executed social media strategies using Hootsuite and Buffer creating engaging content with Adobe Creative Suite and Canva, significantly boosting engagement and follower growth. Managed social media pages ensuring consistent brand messaging across LinkedIn, Twitter, and Facebook. Designed marketing materials using Photoshop, Illustrator, Premiere Pro, InDesign, and Figma to enhance brand visibility. Analyzed performance metrics with Google Analytics and Sprout Social and led corporate rebranding efforts with Adobe XD improving campaign effectiveness.

WordPress Developer at Portdex

August 31, 2024 - July 22, 2025

Developed and deployed WordPress websites using Elementor, WPBakery, Divi Builder, and Gutenberg with responsive design. Built UI designs and wireframes using Figma, created custom WordPress themes and plugins with HTML, CSS, JavaScript, and PHP. Managed version control with GitHub and troubleshot technical issues. Configured servers and optimized hosting on AWS Lightsail and EC2, improving performance and SEO. Conducted market research, developed business plans, and generated leads through targeted web strategies.

Research Assistant at SEAL Lab, FAST NU

July 15, 2022 - July 22, 2025

Conducted research on software engineering trends with literature reviews and mapping studies, used SPSS Statistics for data analysis and reporting. Compiled data and prepared detailed reports and presentations using Microsoft Excel and PowerPoint.

Social Media Manager at CutieKoo Brand

December 31, 2020 - July 22, 2025

Developed and executed social media strategies using Hootsuite and Buffer, boosting online presence across various platforms including Facebook, Instagram, LinkedIn, Tumblr, TikTok, and YouTube. Created engaging content and videos using Adobe Premiere Pro, Photoshop, Illustrator, CapCut, and Canva. Managed community engagement and analyzed performance with Google Analytics and Sprout Social.

Freelance Digital Media Specialist and UI Designer at Fiverr

December 1, 2019 - Present

Edited and optimized images for e-commerce platforms ensuring high-quality visuals. Managed social media accounts using Hootsuite, Buffer, and Canva by creating and scheduling content and analyzing performance metrics. Designed UI for client websites using Figma and related tools and completed approximately 100 projects with a 4.8-star rating.

System Administration and Networking Internee at Pakistan Telecommunication Company Ltd. (PTCL)

August 12, 2018 - July 22, 2025

Configured network devices using Cisco and Juniper enhancing hardware management. Monitored server performance with Nagios and SolarWinds. Conducted security audits with Nessus and Wireshark and provided technical support. Documented network configurations and generated reports to support strategic planning.