I am a certified PMP® and multilingual Digital Marketing Specialist with over 7 years of experience managing and optimizing performance-driven campaigns across paid social, search, SEO, and email. I have a proven track record in driving audience acquisition, boosting engagement, and maximizing ROI through data-led strategies and cross-functional coordination. I am passionate about campaign planning, A/B testing, real-time reporting, and digital content optimization for international markets. I enjoy collaborating with teams and stakeholders to deliver impactful digital solutions that achieve business goals.

Piero Ceruti

I am a certified PMP® and multilingual Digital Marketing Specialist with over 7 years of experience managing and optimizing performance-driven campaigns across paid social, search, SEO, and email. I have a proven track record in driving audience acquisition, boosting engagement, and maximizing ROI through data-led strategies and cross-functional coordination. I am passionate about campaign planning, A/B testing, real-time reporting, and digital content optimization for international markets. I enjoy collaborating with teams and stakeholders to deliver impactful digital solutions that achieve business goals.

Available to hire

I am a certified PMP® and multilingual Digital Marketing Specialist with over 7 years of experience managing and optimizing performance-driven campaigns across paid social, search, SEO, and email. I have a proven track record in driving audience acquisition, boosting engagement, and maximizing ROI through data-led strategies and cross-functional coordination.

I am passionate about campaign planning, A/B testing, real-time reporting, and digital content optimization for international markets. I enjoy collaborating with teams and stakeholders to deliver impactful digital solutions that achieve business goals.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Fluent
Italian
Intermediate
Portuguese
Intermediate

Work Experience

Digital Marketing Consultant at Independent
September 1, 2018 - Present
Led cross-channel strategies (Facebook, Instagram, TikTok etc.) and performance audits. Built automated dashboards, delivered insights, optimized content and targeting. Advised clients across retail, consulting, health, culture, and media sectors.
Performance & Innovation Manager at Three Rivers
August 31, 2023 - July 22, 2025
Led brand creation and digital strategy projects including website and social media. Championed data management system implementation projects. Managed stakeholder relations with suppliers and clients. Coordinated work with external agencies and vendors.
Digital Champion (Internal Consultant) at IPG Mediabrands
November 30, 2020 - July 22, 2025
Selected as top performer to design and lead digital marketing workshops for Peru Mediabrands Data Lab training programme. Offered training on performance optimization and audience segmentation. Managed stakeholder relations and coordinated external agency work.
Digital Media Planner (BPN & Reprise) at IPG Mediabrands
December 31, 2020 - July 22, 2025
Developed and implemented digital media strategies for high-profile clients. Managed monthly budgets of up to $350K for digital campaigns. Optimized digital campaigns, increasing e-commerce sales by over 300% and reducing cost per lead by 75%. Supervised a team of media buyers and creatives for performance optimization.
Media Manager (Promoted) at Manya
September 30, 2018 - July 22, 2025
Directed digital campaigns and client relations across over 22 accounts. Responsible for A/B testing and process optimization across agency workflow. Supervised a cross-functional team of 15 analysts and multimedia designers.
Media Analyst at Manya
March 1, 2018 - July 22, 2025
Implemented digital campaigns with monthly budgets over $40K. Automated marketing funnels and data visualization. Analyzed KPIs and presented campaign results and recommendations to 22 MSMEs.
Digital Marketing Executive at Odontological Services
October 31, 2017 - July 22, 2025
Led rebranding and digital relaunch project including web creation. Achieved +30% revenue growth and acquired 200 new clients through digital campaigns.
Digital Marketing Consultant at Independent
September 1, 2018 - Present
Led cross-channel strategies (FB, IG, TikTok, etc.) and performance audits. Built automated dashboards, delivered insights, optimized content and targeting. Advised clients across retail, consulting, health, culture, and media.
Performance & Innovation Manager at Three Rivers
August 31, 2023 - July 22, 2025
Led the brand creation and digital strategy projects (website and social media). Championed the data management system implementation project. Managed stakeholder relations (suppliers and clients). Coordinated work with external agencies and vendors.
Digital Champion (Internal Consultant) at IPG Mediabrands
November 30, 2020 - July 22, 2025
Selected as top performer to design and lead digital marketing workshops for the Peru Mediabrands Data Lab training programme. Offered training on performance optimization and audience segmentation.
Digital Media Planner (BPN & Reprise) at IPG Mediabrands
December 31, 2020 - July 22, 2025
Developed and implemented digital media strategies for high-profile clients. Managed monthly budgets of up to $350K for digital campaigns. Optimized digital campaigns (+300% e-commerce sales, -75% CPL). Supervised a team of media buyers and creatives for performance optimization.
Media Manager (Promoted) at Manya
September 30, 2018 - July 22, 2025
Directed digital campaigns and client relations across 22+ accounts. Responsible for A/B testing and process optimization across the agency workflow. Supervised a cross-functional team of 15 analysts and multimedia designers.
Media Analyst at Manya
March 1, 2018 - July 22, 2025
Implemented digital campaigns with monthly budgets of over $40K. Automated marketing funnels and data visualization. Analyzed KPIs, presented campaign results and recommendations to 22 MSMEs.
Digital Marketing Executive at Odontological Services
October 1, 2017 - July 22, 2025
Led the rebranding and digital relaunch project, including the web creation. Achieved +30% in revenue and 200 new clients acquired through digital campaigns.

Education

B.Sc. at WEBSTER UNIVERSITY, Geneva, CH
January 1, 2010 - December 31, 2014
B.Sc. at Webster University
January 1, 2010 - December 31, 2014

Qualifications

Project Management Professional (PMP®)
January 1, 2023 - December 31, 2023
Adobe Suite Certification Training
January 1, 2024 - December 31, 2024
Power BI Training
January 1, 2024 - December 31, 2024
Project Management Training
January 1, 2023 - December 31, 2023
Project Management Professional (PMP®)
January 1, 2023 - December 31, 2023
Project Management Training
January 1, 2023 - December 31, 2023
Adobe Suite Certification Training
January 1, 2024 - December 31, 2024
Power BI Training
January 1, 2024 - December 31, 2024

Industry Experience

Wholesale & Distribution, Retail, Professional Services, Media & Entertainment, Healthcare, Agriculture & Mining