Available to hire
Hello! I’m Aizah Hasan, a Toronto-based social media and community manager with over 6 years of hands-on experience helping brands grow online. I’m passionate about spotting trends, building engaged communities, and turning data into actionable insights that boost reach and conversions. I’m a top-rated freelancer on Upwork, known for delivering high-quality, on-brand content and strategic social media management that aligns with business goals.
When I’m not planning calendars or crafting content, I love experimenting with new platforms and optimizing campaigns across Instagram, Facebook, and email to maximize impact. I’m always eager to explore new tools and best practices to stay ahead of the curve and drive measurable results for my clients.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Social Media Coordinator at Cookery Store & Aromas World Kitchen
January 1, 2025 - PresentDrove a 20% increase in email open rates with engaging newsletter content. Develop and manage a monthly social media calendar for Instagram & Facebook updated weekly. Create high-quality on-brand content for socials and email newsletters. Monitor and engage with social media communities by responding to comments and DMs. Use stories to incorporate engaging content formats, such as polls and questions. Track KPIs, including engagement rate, follower growth, impressions, conversions, and sales.
Content Writer at Foundation Marketing
September 1, 2024 - PresentWrote content for 4 customer accounts (Science, SAAS & EdTech), ensuring their content requirements are met and they are retained. Adopted clients’ voices when writing to match clients’ communication styles to maintain brand identity. Retained 100% of assigned clients by consistently delivering content that aligned with their brand voice and strategic goals.
Social Media Marketing Specialist at Cookery Store
September 30, 2024 - July 22, 2025Achieved a 15% increase in social media growth and a 40% engagement increase in 3 months, leading to more customers. Engaged with all social media audiences, maintaining brand identity and reputation. Reduced average response time to customer inquiries on social media from 24 hours to 4 hours. Worked on content creation for websites, social media, newsletters, and print materials.
Social Media Manager at Teleperformance for TikTok
December 31, 2023 - July 22, 2025Responsible for evaluating online social media & advertising content in conjunction with policies to keep the TikTok community safe to reduce violations. Reviewed and evaluated over 1,000 pieces of content weekly, ensuring alignment with TikTok’s community guidelines and safety policies. Provided regular reports and insights to optimize strategies and drive continuous improvement, including staying up-to-date with the latest social media trends, tools, and best practices.
Marketing and Program Officer at Twister Depackager
March 31, 2024 - July 22, 2025Communicated with prospective buyers, ensuring their questions are addressed and all required information provided. Supported the sales team in planning, development of presentations, metrics, reports, and proposals.
Content Writer & Social Media Manager at Upwork
November 30, 2022 - July 22, 2025Created content such as surveys, blogs, event briefs, social media posts, and presentations. Managed content for social media, including videos, images, and written posts tailored to each platform. Increased social media engagement of all clients by at least 40% within 3 months.
Senior Communications Officer, Alumni & Graduate Employment at Higher Colleges of Technology
December 31, 2016 - July 22, 2025Onboarded and welcomed new Alumni, answered questions, and followed up with their progress. Organized the first careers event in the region connecting Alumni to employers. Maintained day-to-day activities on social media channels, posting content and engaging.
Marketing & Communications Manager at Al Ghurair Group of Companies
April 30, 2016 - July 22, 2025Managed a portfolio of 260 customers in the UAE increasing customer retention rates by 5%. Managed and replied to emails and inquiries from potential customers and leads. Created and tracked invoices and provided ad-hoc support to the team including sales outreach calls.
Social Media & Community Manager at Cookery Store & Aromas World Kitchen
January 1, 2015 - PresentPreparing & managing a monthly social media calendar for Instagram & Facebook updated weekly. Utilizing Sprout Analytics and Meta Business Suite to track KPIs, audience behaviour, and campaign effectiveness. Creating high-quality on-brand content for social media. Email marketing: Drove a 20% increase in email open rates with engaging newsletter content.
Social Media Manager at Cookery Store
January 1, 2024 - September 1, 2024Achieved a 15% increase in social media growth and a 40% engagement increase in 3 months, leading to more customers. Engaged with all social media audiences, maintaining brand identity and reputation. Reduced average response time to customer inquiries on social media from 24 hours to 4 hours. Working on content creation for websites, social media, newsletters, and print materials.
Marketing and Program Officer at Twister Depackager
November 1, 2022 - March 1, 2024Communicated with prospective buyers, ensuring their questions are addressed and all required information is provided. Supported the sales team in planning, development of presentations, metrics, reports, and proposals.
Freelance Social Media Manager at Upwork
December 1, 2016 - November 1, 2022Remote work based in Canada with top clients including Influicity Corporation, The Social Snippet, K Content Media Agency, The Nana Media Agency.
Senior Communications Officer, Alumni & Career Support at Higher Colleges of Technology
April 1, 2016 - December 1, 2016Onboarded and welcomed new Alumni, answering questions and following up with progress. Organized the 1st careers event in the region connecting Alumni to employers. Maintained the day-to-day activities on social media channels; posting content & engaging.
Marketing & Communications Manager at Al Ghurair Group of Companies
April 1, 2014 - April 1, 2016Organized and handled a portfolio of 260 customers in the UAE and increased customer retention rates by 5%. Managed and replied to emails and inquiries sent by potential customers and leads.
Environmental Compliance Officer at Emirates National Oil Company
April 1, 2013 - PresentWorked on a vehicle emissions study; ensured all Business Units are implementing the EHS management system. Responsible for collecting and validating KPIs that reflect ENOC’s EHSQ performance for all business units and Environmental data.
Education
BENG Chemical with Environmental Engineering at University of Nottingham - UK
January 1, 2009 - December 31, 2012Growth Marketing Certificate at Growclass Canada
January 1, 2024 - April 2, 2026BEng Chemical with Environmental Engineering at University of Nottingham, UK
January 11, 2030 - January 1, 2012Qualifications
Growth Marketing Certificate
January 1, 2024 - March 31, 2024Certified in Fundamentals of Social Media Advertising by Meta
January 11, 2030 - July 22, 2025Certified in Fundamentals of Digital Marketing by Google
January 11, 2030 - July 22, 2025Certified in Canva to Design Social Media Visuals for Business by Coursera
January 11, 2030 - July 22, 2025Certified in Content Marketing: Newsletters & Communication Skills by Lynda.com
January 11, 2030 - July 22, 2025Fundamentals of Digital Marketing
January 11, 2030 - April 2, 2026Canva to Design Social Media Visuals for Business
January 11, 2030 - April 2, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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