Hi, I'm Fernando Asikin, a dedicated UI/UX Designer with over 2.5 years of experience creating intuitive and engaging digital experiences. I specialize in building design systems, wireframing, prototyping, and usability testing to ensure that every product I work on offers seamless user interactions. I am passionate about crafting visually compelling designs that not only look great but also drive user satisfaction and engagement. Throughout my career, I've collaborated closely with cross-functional teams and contributed to projects in different industries, constantly learning and evolving as a designer. I enjoy tackling complex design challenges and turning them into simple, elegant solutions that truly benefit users.…

Fernando Asikin

Hi, I'm Fernando Asikin, a dedicated UI/UX Designer with over 2.5 years of experience creating intuitive and engaging digital experiences. I specialize in building design systems, wireframing, prototyping, and usability testing to ensure that every product I work on offers seamless user interactions. I am passionate about crafting visually compelling designs that not only look great but also drive user satisfaction and engagement. Throughout my career, I've collaborated closely with cross-functional teams and contributed to projects in different industries, constantly learning and evolving as a designer. I enjoy tackling complex design challenges and turning them into simple, elegant solutions that truly benefit users.…

Available to hire

Hi, I’m Fernando Asikin, a dedicated UI/UX Designer with over 2.5 years of experience creating intuitive and engaging digital experiences. I specialize in building design systems, wireframing, prototyping, and usability testing to ensure that every product I work on offers seamless user interactions. I am passionate about crafting visually compelling designs that not only look great but also drive user satisfaction and engagement.

Throughout my career, I’ve collaborated closely with cross-functional teams and contributed to projects in different industries, constantly learning and evolving as a designer. I enjoy tackling complex design challenges and turning them into simple, elegant solutions that truly benefit users.

See more

Skills

Experience Level

Figma
Expert
UI
Expert
Web Design
Expert
Product Design
Expert
Canva
Expert
Flutter
Expert
CSS
Intermediate
HTML5
Intermediate
Python
Intermediate
SQL
Intermediate
Data Science
Intermediate
See more

Language

English
Advanced
Indonesian
Fluent

Work Experience

Marketing Web & UI/UX Designer at Design Pickle
February 1, 2024 - March 31, 2025
Conceived and crafted over 30+ web pages, including desktop and mobile web redesigns, social media posts, and new page creations using Figma. Developed a comprehensive design system and interactive prototypes to ensure seamless user experiences across various devices. Streamlined project workflows through daily progress updates and collaborated closely with Marketing Design Lead, Design Director, Graphic Designers, and Developers using Slack and ClickUp.
Digital Figma Designer at Design Pickle
October 1, 2023 - February 29, 2024
Delivered over 100+ high-quality design solutions for diverse clients within a fast-paced, deadline-driven environment. Managed end-to-end design projects by translating client requirements into comprehensive design deliverables. Enhanced existing designs with careful refinement and alignment to brand guidelines and best user experience practices.
Virtual Internship UI/UX at PT Qwords Indonesia (Rakamin Virtual Internship)
January 31, 2023 - January 31, 2023
Redesigned 3 key pages including login, forgot password, and sign-up for the Qwords website and presented results at the internship conclusion. Learned UI/UX fundamentals and actively engaged in 29 meetings and activities with mentors. Performed user research and competitor analysis to identify user pain points, followed by usability testing to determine necessary design improvements.
UI/UX Designer Part-Time at PT Mitra Optimal Data Solusindo
April 1, 2022 - December 31, 2022
Developed a design system for a tax accounting system featuring reusable components and user stories across Android, Web, and iOS platforms using Figma to ensure product consistency. Designed wireframes, prototypes, and high-fidelity UI across 100+ screens covering dashboards, master data, main menu, and settings. Managed progress via SCRUM lifecycle, participated in regular sprint reviews and standup meetings. Led a team of 2 UI/UX members and collaborated with project managers, developers, and graphic designers to assess outcomes and prioritize features. Conducted usability testing with 3-5 users using Figma and improved UI/UX based on feedback.

Education

Bachelor’s degree in computer science at Universitas Bina Nusantara
August 1, 2019 - August 31, 2023

Qualifications

CERTIFICATE OF RECOGNITION L’Oréal Brandstorm Competition 2025
March 1, 2025 - March 31, 2025
CERTIFICATE OF COMPLETION “7-Day: PM Crash Course” - Apiary Academy
September 1, 2023 - September 30, 2023
PRODUCT MANAGEMENT MINI COURSE - RevoU
March 1, 2023 - March 31, 2023
CERTIFICATE OF COMPETENCIES - QWORDS UI/UX VIRTUAL INTERNSHIP EXPERIENCE PROGRAM
January 1, 2023 - January 31, 2023
CERTIFICATE OF ACHIEVEMENT - QWORDS UI/UX VIRTUAL INTERNSHIP EXPERIENCE PROGRAM
January 1, 2023 - January 31, 2023
CERTIFICATE OF APPRECIATION - BNEC
January 1, 2020 - January 31, 2021
SQL (BASIC) CERTIFICATE
November 1, 2021 - November 30, 2021
GOOGLE EXPLORE ML
November 1, 2020 - November 30, 2020
SKILL CERTIFICATION - ALGORITHM & PROGRAMMING
January 1, 2020 - January 31, 2020

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education
    uniE621 Holdex
    Ensure visitors immediately understand the services offered by the website. Current Issues: • Text-heavy layout overwhelms users and creates confusion. • No quick way to find the “Services” section or button. • Minimal interactive elements make the site feel static. • Calls-to-Action (CTAs) are weak and lack visual emphasis. Proposed Solutions: Add a clearly visible “Services” tab to the navigation bar and display a quick preview of services on the homepage. Create a dedicated Services page with concise, well-structured information. Introduce interactive elements (hover effects, animations, or sliders) to make the site feel dynamic and engaging. Enhance CTAs with stronger wording, prominent placement, and visual highlights to guide users toward key actions. https://www.twine.net/signin…
    paper LoRA
    This innovative app leverages advanced Al to provide one stop solutions to personalized hair care, styling recommendations, and many hair care products. Designed forthe L'Oréal competition, it analyzes individual hairtypes, preferences, and trends to deliver tailored solutions, ensuring a unique and optimized experience for every user. https://www.twine.net/signin…
    paper MaidCare
    "MaidCare" is a thesis project that design to help users find domestic worker that right for them without spending too much time and money. https://www.twine.net/signin…
    uniE621 Qwords
    "Qwords" is a webhosting website that are targeted for are design on some of the webpage. https://www.twine.net/signin…
    uniE621 DeNusantara
    "De'Nusantara" is a project that design to help users to get a recommendation system and scaling recipe based on the given ingredients. https://www.twine.net/signin…