Sofía Jiménez Rojas
Hi! I'm Sofía Jiménez, a creative and results-driven graphic designer with over three years of experience developing engaging visual content and managing brand identities across Latin America.
About
Hi! I’m Sofía Jiménez, a creative and results-driven graphic designer with over three years of experience developing engaging visual content and managing brand identities across Latin America. I enjoy combining my skills in graphic design and social media management to craft compelling stories that truly connect with audiences.
I’m passionate about translating marketing goals into visual storytelling that drives engagement and builds brand consistency. Whether it’s creating eye-catching social media content or editing videos that capture attention, I love bringing ideas to life in innovative and impactful ways.
- 3 years' experience
- Joined July 2025
Skills· 7
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- FrenchBeginner
Industry experience
- Media & Entertainment
- Healthcare
- Consumer Goods
- Professional Services
- Non-Profit Organization
Work experience
Led the creation of brand identities for clients in Costa Rica and abroad. Created visually impactful content for Facebook, Instagram, and TikTok. Executed campaigns aligned with client objectives, contributing to a measurable increase in engagement. Redesigned company intranet for a more intuitive UX, improving employee interaction. Produced printed materials, reinforcing brand image across digital and physical platforms. Managed 5 social media accounts, optimizing performance and brand presence.
Manage and design social media content tailored to parenting and health-focused audiences. Coordinate community management strategies across platforms, boosting engagement by 7%. Oversee 10 brand accounts, handling content calendars, community interaction, and analytics. Develop visual identities for campaigns and events, ensuring consistency across touchpoints. Edit short-form videos to enhance storytelling and drive brand loyalty.
Designed digital and print assets for multinational campaigns across Central America. Edited dynamic videos for social channels, improving click-through rates. Supported brand refreshes, aligning visual systems with modern marketing goals. Managed and optimized content calendars across multiple brand accounts.
Education
Certifications and awards
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