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I have over 8 years of experience in writing, social media management, and media. I have written extensively on a variety of topics including lifestyle, politics, entertainment, and science. Additionally, I've helped organizations grow their social media presence and engagement. I am passionate about storytelling as a way to connect with audiences and communicate a brand's message effectively. My experience also spans strategizing and implementing branding and communications goals, along with forging strong media relationships.…I have over 8 years of experience in writing, social media management, and media. I have written extensively on a variety of topics including lifestyle, politics, entertainment, and science. Additionally, I've helped organizations grow their social media presence and engagement. I am passionate about storytelling as a way to connect with audiences and communicate a brand's message effectively. My experience also spans strategizing and implementing branding and communications goals, along with forging strong media relationships.

Pheba B Mathai

Writer, Social Media Manager, Brand Strategist, +2

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I have over 8 years of experience in writing, social media management, and media. I have written extensively on a variety of topics including lifestyle, politics, entertainment, and science. Additionally, I've helped organizations grow their social media presence and engagement. I am passionate about storytelling as a way to connect with audiences and communicate a brand's message effectively. My experience also spans strategizing and implementing branding and communications goals, along with forging strong media relationships.…I have over 8 years of experience in writing, social media management, and media. I have written extensively on a variety of topics including lifestyle, politics, entertainment, and science. Additionally, I've helped organizations grow their social media presence and engagement. I am passionate about storytelling as a way to connect with audiences and communicate a brand's message effectively. My experience also spans strategizing and implementing branding and communications goals, along with forging strong media relationships.

Available to hire

I have over 8 years of experience in writing, social media management, and media. I have written extensively on a variety of topics including lifestyle, politics, entertainment, and science. Additionally, I’ve helped organizations grow their social media presence and engagement.

I am passionate about storytelling as a way to connect with audiences and communicate a brand’s message effectively. My experience also spans strategizing and implementing branding and communications goals, along with forging strong media relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Feature Writer at Pubninja

September 30, 2024 - July 22, 2025

Wrote SEO-driven articles for US clients such as Scoop Upworthy and Working Women. Covered topics like trending videos, lifestyle, science, environment, and entertainment.

Branding and Communication Strategist at Latika Roy Foundation

September 30, 2022 - July 22, 2025

Led donor communications, social media management, and media relations. Created annual social media calendar, executed branding strategies, and increased social media followers across platforms. Wrote articles on disability to promote the institution’s work.

Freelance Content Writer at Pepper Content

July 31, 2023 - July 22, 2025

Created SEO-optimized content for clients such as Adani, Chegg India, MensXP, and Piramal Housing.

Program Manager at Commotion India

June 30, 2020 - July 22, 2025

Managed the organization’s blog and social media channels. Spearheaded the ‘I AM’ campaign highlighting patriarchy through videos and events. Edited company publications to maintain a strong editorial voice.

Senior Reporter at The News Minute

December 31, 2017 - July 22, 2025

Served as a news correspondent for Tamil Nadu covering politics, environment, finance, crime, and lifestyle. Wrote and edited impactful news stories including live coverage of Chennai floods and Cyclone Vardah (2015-2016).