LW

Lars Wicklund

Available to hire

I am Lars Wicklund, a customer care and audio technology professional with 15+ years of experience building, coaching, and scaling global support teams in SaaS and music technology environments.

About

I am Lars Wicklund, a customer care and audio technology professional with 15+ years of experience building, coaching, and scaling global support teams in SaaS and music technology environments. I combine deep audio production and music technology expertise with customer advocacy and operational leadership to improve customer experience, product quality, and team performance.

I collaborate across Product, QA, and Engineering to translate technical audio workflows into customer-centered solutions. I am a Certified Scrum Master who thrives on cross-functional partnerships, bug triage, and turning Voice of the Customer insights into roadmap improvements for better products and services.

  • 18 years' experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

Work experience· 5 roles

Senior Customer Care Manager (Audio Products & Creator Tools) · Native InstrumentsJan 2023 – Present · 3 yrs 11 mos

Led the transition and integration of iZotope’s Tier 2 technical support team following the merger with Native Instruments. Coordinated global support operations across Boston and Berlin, designed training programs for Berlin-based agents, built an internal knowledge wiki to reduce resolution time, acted as escalation point for complex customer issues, coached team members, implemented standardized workflows for bug qualification and tracking, led regular bug triage meetings between Customer Care and QA, and provided insights on trending issues to influence roadmap and fixes.

Customer Care Manager · iZotopeJan 2023 – Jul 2025 · 2 yrs 7 mos

Mentored, coached, and helped agents develop into positions in Marketing, QA & Sound Design. Hired and trained new customer care agents fostering an environment of passionate learning and customer delight. Fostered a positive and caring team culture centered on collaboration, innovation, and fun. Led bug triage meetings to report trending bugs to the QA maintenance team, improving product quality. Established the first-ever live chat pilot program and expanded it to a full-time designated team after proving its return on investment and value to customers. Mentored and trained the first chat team manager and oversaw the build of a world-class chat experience, achieving a 95% CSAT rating and a first response time of 30 seconds.

Sr. Customer Care Manager · Native InstrumentsJan 2023 – Present · 3 yrs 11 mos

Lead a diverse and inclusive team of product experts to provide global cross-brand product support. Mentored agents and provided career guidance helping them pursue career paths to larger roles within Customer Care and the larger organization. Created an internal wiki to foster global knowledge sharing between global teams. Reduced inbound volume by 30% through self-help improvements and optimizations. Coached team members on performance with clear feedback and guidance. Represented the voice of the customer in company product circle meetings to raise awareness and drive bug fixes that improved the customer experience.

Customer Care Manager (Music & Audio Software) · iZotopeJan 2016 – Jan 2023 · 7 yrs 1 mo
Senior Product Support Agent · CakewalkDec 2007 – Jul 2016 · 8 yrs 8 mos

Education

Bachelor Degree · New England Institute of Art2004 – 2007
Bachelor of Science · New England Institute of Art2004 – 2007

Certifications and awards

Certified Scrum Master2030 – 2025
Certified Scrum Master2030 – 2025

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