Hi, I'm Katherine Sheng, a creative analyst and digital marketing professional based in Oakville, Ontario. I specialize in graphic design, SEO, and website optimization with a keen focus on B2B and freelance marketing strategies. Over the years, I've developed expertise in creating compelling marketing visuals, managing LinkedIn campaigns, and executing SEO-driven content to support business growth. I have a passion for crafting cohesive brand stories through visual design and strategic content. Whether leading digital campaigns for luxury automotive brands or launching creative projects at my studio, I enjoy collaborating with cross-functional teams to deliver engaging and effective marketing solutions.

Katherine Sheng

Hi, I'm Katherine Sheng, a creative analyst and digital marketing professional based in Oakville, Ontario. I specialize in graphic design, SEO, and website optimization with a keen focus on B2B and freelance marketing strategies. Over the years, I've developed expertise in creating compelling marketing visuals, managing LinkedIn campaigns, and executing SEO-driven content to support business growth. I have a passion for crafting cohesive brand stories through visual design and strategic content. Whether leading digital campaigns for luxury automotive brands or launching creative projects at my studio, I enjoy collaborating with cross-functional teams to deliver engaging and effective marketing solutions.

Available to hire

Hi, I’m Katherine Sheng, a creative analyst and digital marketing professional based in Oakville, Ontario. I specialize in graphic design, SEO, and website optimization with a keen focus on B2B and freelance marketing strategies. Over the years, I’ve developed expertise in creating compelling marketing visuals, managing LinkedIn campaigns, and executing SEO-driven content to support business growth.

I have a passion for crafting cohesive brand stories through visual design and strategic content. Whether leading digital campaigns for luxury automotive brands or launching creative projects at my studio, I enjoy collaborating with cross-functional teams to deliver engaging and effective marketing solutions.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Marketing Coordinator at Mercedes-Benz Oakville
January 1, 2025 - Present
Develop and execute marketing strategies to increase brand awareness and drive traffic to the dealership. Create and manage social media content, promotional campaigns, and luxury brand digital assets across multiple platforms. Maintain and optimize the dealership website with up-to-date inventory, offers, eBlasts, and branded messaging. Coordinate launch events, seasonal promotions, and community engagement initiatives. Track marketing performance metrics to refine strategies and increase ROI. Collaborate closely with sales and service teams to ensure unified customer messaging. Manage vendor partnerships, marketing budgets, and corporate reporting. Analyze customer engagement on social media and ensure effective collaboration across departments.
Marketing & Brand Manager at Oakville Flawless Cosmetic Medical Spa
April 30, 2025 - July 22, 2025
Launched and branded a boutique photography and botox business from concept to execution. Designed and implemented marketing strategies, growing social media presence and client base. Produced photo and video content for digital campaigns, building a distinctive visual brand identity. Managed client communication, project timelines, and promotional offers to maximize retention. Oversaw budgeting, pricing models, and marketing ROI.
Receptionist at Mercedes-Benz Oakville Autohus
January 31, 2025 - July 22, 2025
Greeted visitors and managed front desk operations professionally. Directed calls, scheduled appointments, and assisted with administrative tasks. Responded to inquiries about Mercedes-Benz products and services. Maintained an organized reception area and supported internal teams.
Head of Audio at Shanghai Baoli Theatre
January 31, 2022 - July 22, 2025
Led design, setup, and operation of audio systems for live performances, ensuring optimal sound quality and clarity throughout the 800 seat venue. Supervised and mentored audio technicians and engineers, fostering cohesive teamwork and performance excellence. Ensured compliance with safety regulations and industry standards, implementing proper procedures for equipment handling and maintenance. Developed and managed budgets for audio-related expenses, optimizing resources.
Assistant Stage-Manager at Walt Disney Grand Theatre Shanghai
August 31, 2019 - July 22, 2025
Assisted in coordinating all aspects of stage productions including rehearsals, set changes, and technical cues to ensure seamless performances in a 1200 seat venue. Facilitated communication between stage crew, cast, and production team during rehearsals and performances, conveying instructions and cues effectively. Quickly addressed issues and emergencies to minimize disruptions. Managed rehearsal schedules, call times, and performance schedules.
Digital Marketing Coordinator at Mercedes-Benz Oakville
January 1, 2024 - Present
Designed digital campaign visuals, internal presentations, and social content to align with national product launches and showroom branding. Collaborated with marketing, sales, and vendor teams to execute visual projects on tight deadlines. Developed strategic marketing plans tailored to B2B and niche industry clients, focusing on SEO content, digital outreach, and brand positioning. Created and published case studies, newsletters, and social media content—primarily on LinkedIn—to support business development and audience engagement. Led website audits, updated content, and optimized for organic search growth using analytics and keyword research. Ensured creative assets met brand guidelines and resonated with luxury clientele across digital and in-store platforms. Developed custom templates and creative support for vehicle landing pages, product promos, and seasonal campaigns.
Founder | Creative Director at Chromielle Studio
January 1, 2022 - Present
Led all creative production for branding, seasonal campaigns, and UX design across website and social media. Managed style guides, photo direction, and editing to ensure design cohesion and visual appeal. Created compelling marketing visuals and packaging layouts for beauty clients with strong attention to brand storytelling. Introduced new services and design strategies that increased lead conversions and customer satisfaction.
Marketing & Design Consultant at Oakville Flawless Cosmetic Medical Spa
January 1, 2023 - Present
Designed marketing visuals, paid ads, and landing page creatives for both digital and in-clinic use. Aligned visuals with marketing strategy and user experience goals. Collaborated with photographers, content writers, and web developers to create cohesive and engaging campaigns.

Education

Diploma at Sheridan College
September 1, 2018 - April 30, 2021
Post Graduate Certificate at Sheridan College
January 1, 2022 - December 31, 2022
Postgrad Certificate at Sheridan College
January 1, 2022 - December 31, 2022
Diploma at Sheridan College
January 1, 2018 - December 31, 2021

Qualifications

Emergency First Aid Certified
January 11, 2030 - September 30, 2025
Dante Level 1 Audio Certificate
January 11, 2030 - July 22, 2025
AIDA Level 3 Free Diving Certificate
January 11, 2030 - July 22, 2025
Elevation Work Platform Training
January 11, 2030 - July 22, 2025
Emergency First Aid
January 11, 2030 - September 30, 2025
Adobe Creative Suite Proficiency
January 11, 2030 - July 30, 2025
G-Class Driver’s License
January 11, 2030 - July 30, 2025
AIDA Level 3 Free Diving Certificate
January 11, 2030 - July 30, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Travel & Hospitality