Available to hire
I am a strategic, results-driven digital marketer with 10+ years of experience driving growth across financial services, healthcare, hospitality, and SaaS. I’ve built and optimized paid and organic funnels, led multi-disciplinary teams, and delivered lifecycle marketing that boosts acquisition, retention, and brand visibility. My approach blends data-driven analytics, experimentation, and customer-centric storytelling. I specialize in SEO, PMAX, email automation (HubSpot, Marketo), landing-page optimization, and cross-channel attribution, with a track record of achieving scalable ROAS and $100M+ lifetime revenue.
I thrive in fast-paced environments and excel at turning complex data into clear, actionable growth plans. I’ve galvanized cross-functional teams, designed scalable marketing operations, and delivered measurable improvements in CAC, LTV, and pipeline velocity across diverse industries.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing & Performance Growth Specialist at William Joseph (Agency)
November 30, 2024 - July 22, 2025Managed and implemented a variety of email marketing initiatives for clients across various industries, including strategy, automation, segmentation, testing, tracking, and reporting. Used email platforms like Selligent - Engage to optimize campaigns and improve engagement and conversion. Conducted A/B testing, owned email list management, and ensured quality assurance of digital initiatives. Stayed current with email marketing best practices and regulations, while collaborating on comprehensive B2B marketing strategies including content marketing, digital advertising, SEO/SEM, and social media. Led website strategy to maximize user engagement and conversion. Executed PPC campaigns, SEO audits, and managed analytics tools such as Adobe Analytics and Google Analytics. Coordinated campaigns with sales teams and represented marketing in cross-functional projects.
Digital Marketing Specialist at Toronto Guardian
February 28, 2024 - July 22, 2025Launched and managed digital marketing efforts for multiple Canadian cities. Created daily content for social media and emails. Utilized Adobe Analytics for tracking and data-driven decisions. Developed dashboards to analyze KPIs and automate reporting. Ran Mailchimp email campaigns with above-industry open and click-through rates. Managed PPC campaigns exceeding goals and SEO strategies driving organic growth. Coordinated social media ads and LinkedIn B2B lead generation. Used Microsoft Office and Google Suite for productivity. Managed WordPress and Shopify websites and applied foundational HTML knowledge. Leveraged e-commerce expertise to drive revenue growth.
Digital Marketing Specialist at Benchmark Email
April 30, 2022 - July 22, 2025Maintained cost-saving initiatives saving up to $1.1 million annually. Increased paid subscriptions of Benchmark Email by 121% through digital asset utilization. Used Power BI, Tableau, and Google Data Studio for analytics and sales forecasting. Supported SaaS product growth and developed Salesforce solutions for diverse clients. Created and optimized growth funnels via data analysis and user research. Extracted LinkedIn sales data and conducted client meetings involving demos, testing, and training. Managed intercommunication with tools like Salesforce CRM, Jira, Zendesk, and Asana. Presented weekly success stories focusing on sales revenue and ad spend.
Sr. Digital Marketing Executive at P3 Multisolutions Pvt Ltd
September 30, 2018 - July 22, 2025Prioritized eCommerce product enhancements improving usability and increasing customer retention by 90%. Created paid marketing funnels boosting conversion rates by 210%. Developed in-house marketing content that reduced customer churn by 28%. Launched SEO campaigns generating significant web traffic and new customers monthly. Designed robust conditional email campaigns improving retention by 23%.
Team Lead Content Marketing at Sysneural Technologies Pvt Ltd
October 1, 2017 - July 22, 2025Created top-of-funnel content marketing assets driving 32,000 unique visitors and $1.2M revenue. Improved on-page SEO performance leading to 70% page speed and 24% organic traffic increases. Conducted A/B testing enhancing conversion rates by 250%. Managed websites through WordPress and Elementor, improving Google search results by 80%.
SEO Executive at Digi Marketing Solution
October 1, 2016 - July 22, 2025Enhanced blog content with SEO and keyword research, increasing total site traffic by 72%. Supported marketing with writing and editing over 100 social media and email campaigns. Used Google Search Console to identify and improve low-performing content, boosting content performance by 34%. Improved keyword rankings by 90% for competitive keywords and increased website ad revenue by 40% through Google AdSense and Commission Junction.
Digital Marketing & Performance Growth Specialist at DigitalNeurals Global Inc. (Agency)
November 1, 2024 - PresentSenior-level digital marketing leader responsible for defining and executing multi-channel growth strategies across SEO, Google Ads (Search, PMAX, Demand Gen), Social, and CRO to achieve aggressive revenue targets. Built end-to-end performance frameworks with attribution modelling and LTV/CAC optimization to scale pipelines and reduce acquisition costs by up to 40%. Led GTM strategy for service verticals, managed high-budget paid campaigns across Google Ads, Meta, and LinkedIn with consistently strong asset scores and CTR benchmarks (>8%) across B2B/B2C. Developed advanced PMAX structures, feed optimization, and creative systems to drive scalable ROAS and predictable revenue growth. Created AI-enhanced ad copy, landing pages, and data-driven messaging to improve lead quality and conversions.
Digital Marketing (Email Marketing) Specialist at William Joseph (Agency)
February 1, 2024 - November 1, 2024Owned email marketing program development and execution for clients, including strategy, automation, segmentation, testing, tracking, and reporting. Used Selligent Engage to implement and optimize campaigns. Developed email strategies aligned to marketing goals, tracked performance and adjusted to maximize engagement and conversions. Planned and conducted A/B tests, ensured deliverability, and provided copy/creative guidance. Managed audience tagging, list management, QA, CASL compliance, and client stakeholder communications. Collaborated on comprehensive B2B marketing strategies including content, digital advertising, SEO/SEM, and social. Spearheaded website strategy focused on maximizing MQL conversions and improving user journeys.
Digital Marketing Specialist at Toronto Guardian
May 1, 2022 - February 1, 2024Launched and managed all digital marketing for the division across Toronto, Montreal, Calgary, and Vancouver. Analyzed landing pages and customer journeys with Adobe Analytics, built dashboards, and automated insights sharing. Executed email campaigns via Mailchimp achieving an 11.85% open rate and 1.09% CTR. Optimized landing pages with 3000 daily views, driving profitability. Managed PPC, SEO, social campaigns, and LinkedIn Sales Navigator. Led website management on WordPress/Shopify and supported e-commerce growth.
Digital Marketing Specialist at Benchmark Email
September 1, 2018 - April 1, 2022Maintained cost-saving initiatives with annual savings up to $1.1M by driving digital marketing improvements such as email automation and LinkedIn Sales Navigator. Increased paid subscriptions by 121% by leveraging high-impact digital assets. Used Power BI, Tableau, and Looker Studio for data interpretation, forecasting, and demand generation. Supported growth of two SaaS products (Benchmark ONE CRM, Benchmark ONE K12). Created user stories and flows for Salesforce integrations and managed 10 growth funnels through data analysis and user research.
Sr. Digital Marketing Executive at P3 Multisolutions Pvt Ltd
October 1, 2017 - September 1, 2018Prioritized 20+ eCommerce product enhancements and cataloging to improve usability and retention by 90%. Built paid marketing funnels that boosted conversions by 210%. Implemented in-house marketing content to reduce churn by 28%. Launched SEO campaigns generating 11,000+ unique visitors and ~160 monthly customers. Developed robust conditional email campaigns via Intercom that improved retention by 23%.
Team Lead Content Marketing at Sysneural Technologies Pvt Ltd
October 1, 2016 - October 1, 2017Led top-of-funnel content marketing, creating assets like infographics and blogs that generated 32,000+ unique visitors and $1.2M in incremental revenue. Improved on-page SEO performance, achieving 70% page speed improvements and +24% monthly organic traffic. Conducted rigorous A/B testing that improved conversions by 250%. Managed WordPress/Elementor-based sites and contributed to Web 2.0 upgrades improving search rankings.
Education
Global Business Management – Specialized in Marketing at Sault College, Toronto, Ontario, Canada
January 1, 2015 - December 31, 2015International Business Management – Specialized in Marketing at Indian Institute of Tourism and Travel Management
January 1, 2014 - December 31, 2014Bachelor Of Pharmacy at Shri Govindram Seksaria Institute of Technology and Science
January 1, 2010 - December 31, 2014Global Business Management – Specialized in Marketing at Sault College
January 11, 2030 - January 13, 2026International Business Management – Specialized in Marketing at Indian Institute of Tourism and Travel Management
January 11, 2030 - January 13, 2026Bachelor Of Pharmacy at Shri Govindram Seksaria Institute of Technology and Science
January 11, 2030 - January 13, 2026Qualifications
HubSpot Certified
January 1, 2020 - December 31, 2020Google AdWords Certified
January 1, 2019 - December 31, 2019Google Analytics Certified
January 1, 2019 - December 31, 2019Google AdWords Certified
January 11, 2030 - January 13, 2026HubSpot Certified
January 11, 2030 - January 13, 2026Google Analytics Certified
January 11, 2030 - January 13, 2026Industry Experience
Financial Services, Healthcare, Travel & Hospitality, Manufacturing, Non-Profit Organization, Wholesale & Distribution, Real Estate & Construction, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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