Hi! I'm Liset, a creative UGC Specialist with over two and a half years of experience crafting engaging and high-converting short-form videos for a variety of brands in wellness, travel, food, lifestyle, and tech. I love telling human-centered stories that spark brand curiosity and am passionate about managing the creative process from concept to final edit. I’m a self-starter who’s always keeping up with social trends and strategy, and I enjoy collaborating with talent and clients to deliver scroll-stopping content that performs well on platforms like Instagram and TikTok.

Liset Ramirez

Hi! I'm Liset, a creative UGC Specialist with over two and a half years of experience crafting engaging and high-converting short-form videos for a variety of brands in wellness, travel, food, lifestyle, and tech. I love telling human-centered stories that spark brand curiosity and am passionate about managing the creative process from concept to final edit. I’m a self-starter who’s always keeping up with social trends and strategy, and I enjoy collaborating with talent and clients to deliver scroll-stopping content that performs well on platforms like Instagram and TikTok.

Available to hire

Hi! I’m Liset, a creative UGC Specialist with over two and a half years of experience crafting engaging and high-converting short-form videos for a variety of brands in wellness, travel, food, lifestyle, and tech. I love telling human-centered stories that spark brand curiosity and am passionate about managing the creative process from concept to final edit.

I’m a self-starter who’s always keeping up with social trends and strategy, and I enjoy collaborating with talent and clients to deliver scroll-stopping content that performs well on platforms like Instagram and TikTok.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance UGC Creator / Content Strategist at Freelance
February 1, 2023 - Present
Produced UGC and direct-response content for over 50 brands across wellness, travel, food, lifestyle, and tech industries. Led end-to-end production including scripting, shot lists, hook development, talent coaching, and editing. Edited videos using CapCut, Adobe Premiere, and social-native tools optimized for IG Reels and TikTok. Worked with brands on variant testing, retention strategies, and conversion-optimized edits. Experienced in compliance-sensitive industries such as wellness, healthcare, and finance. Skilled at sourcing talent, coaching creators, and managing multiple brand projects simultaneously.
Contributor at Matador Network
June 30, 2025 - July 22, 2025
Wrote and published an article on peak wellness in Estes Park, Colorado. Collaborated with tourism boards to deliver SEO-optimized storytelling, visuals, and video content. Developed featured content focused on wellness, travel, and local culture.
Small Business Marketing Consultant at Freelance
January 1, 2023 - Present
Helped small businesses build brand identities and marketing funnels with digital content. Created websites, content packages, and social media strategies focused on community-building. Provided consulting for email marketing, visual branding, and organic growth using UGC techniques.
Workplace Experience Specialist at Scopely
February 28, 2023 - July 22, 2025
Led internal community engagement and company culture initiatives at a leading mobile gaming company. Supported content for internal communications, employee events, and culture-building strategies. Gained insight into high-performing brand storytelling and cross-functional collaboration in fast-paced creative teams.
Street Team / Promotions Assistant at CBS Radio
November 30, 2016 - July 22, 2025
Represented the station at events and activations, engaging with audiences and capturing social content. Supported the promotions team in setting up, breaking down, and executing remote live broadcasts.
TV & Radio Sales Production Assistant at Univision Communications Inc.
March 31, 2015 - July 22, 2025
Directed, edited, and produced social media content for 4+ radio stations, leading to a 35% increase in sales. Managed onsite talent and behind-the-scenes logistics to ensure seamless production execution. Created marketing visuals and content for client campaigns, supporting both radio and TV teams.
News Intern at Univision Communications Inc.
January 31, 2014 - July 22, 2025
Worked closely with newsroom leadership to plan and develop news stories and editorial content. Managed the news desk, monitored incoming calls, and stayed updated on breaking news. Adhered to strict journalistic standards, building a foundation in ethical, accurate reporting.

Education

B.S. at Columbia College Chicago
January 1, 2013 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Healthcare, Financial Services, Gaming