Available to hire
I’m Olena Piddubniak, a results-driven Communications and Marketing Manager with 5+ years of global experience. I excel at leading small teams, building brands, and delivering measurable impact across fast-paced tech (SaaS), AI, wellness, and large-scale events.
Currently based in Barcelona, I focus on go-to-market strategy, multi-channel campaigns, influencer partnerships, and data-driven optimization. I’m passionate about personal development, education, psychology, technology, sports, and exploring new destinations. I’m learning Spanish and enjoying life in Barcelona.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Polish
Fluent
Russian
Advanced
Ukrainian
Advanced
Spanish; Castilian
Intermediate
Work Experience
Marketing Manager at European Blockchain Convention (Events)
July 1, 2025 - PresentHead of the marketing department, overseeing partnerships, influencer collaborations, social media, PR, blog and website updates, and speaker communications with a budget to maximize ROI across channels. Developed a full social media strategy and content calendar, tripling follower growth in the first 30 days and boosting campaign conversions by over 130%. Led brand visibility and large-scale production of marketing materials for 6,000+ attendees, including a biweekly newsletter with improved open rates.
Marketing Manager at European Blockchain Convention (Events)
July 1, 2025 - PresentHead of marketing department, overseeing partnerships, influencer collaborations, social media, PR, blog, website updates, speaker communications with marketing budget to maximize ROI across channels. Developed entire social media strategy & content calendar, tripling follower growth across all platforms in first 30 days, as well as boosted marketing campaign conversions by 134% in the first 30 days. Driving brand visibility, producing newsletters (2x weekly, open rate improved from 25% to 34%) and directing large-scale production of marketing materials for 6,000+ attendees.
Marketing Manager at European Blockchain Convention (DeFi & Events)
July 1, 2025 - PresentHead of marketing department, overseeing partnerships, influencer collaborations, social media, PR, website updates, speaker communications with marketing budget to maximize ROI across channels. Developed entire social media strategy & content calendar, tripling follower growth across all platforms in first 30 days, as well as boosted marketing campaign conversions by 134% in first 30 days. Driving brand visibility, producing newsletter (2x weekly, improved open rate from 25% to 34%), and directing large-scale production of marketing materials for 6,000+ attendees.
Marketing Manager at VAIOT Limited (AI & LegalTech in Web3)
June 1, 2025 - September 28, 2025Led a marketing team of 4, overseeing multi-channel campaigns across web, SEO, PR, email, social media, video production, community management (5 moderators) and paid promotion. Managed KOL campaigns & external freelancers, executing multichannel UGC campaigns, including a community-driven beta test (AI Legal Assistant) resulting in a significant engagement increase.
Marketing Manager at VAIOT Limited (AI & LegalTech in Web3)
June 1, 2025 - September 28, 2025Led a marketing team of 4 overseeing multi-channel campaigns across web, SEO blog posts, PR, email, social media (LinkedIn, X, YouTube, Instagram, Telegram), video production, community management (5 moderators) and paid promotion. Managed KOL campaigns & external freelancers, executed multichannel UGC campaigns, including a community-driven beta-test (e.g. AI Legal Assistant) resulting in 108% increase in engagement.
Marketing Manager at VAIOT Limited (AI & LegalTech in Web3)
June 1, 2025 - September 28, 2025Led a marketing team of 4 overseeing multi-channel campaigns across web, SEO blog posts, PR, email, SM (LinkedIn, X, YT, Instagram, TG), video production, community management (5 moderators) and paid promotion. Managed influencer campaigns & external freelancers, executed multichannel UGC campaigns, including community driven beta-test (e.g. AI Legal Assistant) resulting in 108% increase in engagement.
Digital Marketing Manager at Innervoices (AI in Mental Wellbeing)
January 1, 2024 - September 28, 2025Managed all communications across social media and content production, including social media, newsletter, content plan, videos and influencer activations. Successfully launched the beta AI app and leveraged marketing data insights to achieve strong customer satisfaction.
Digital Marketing Manager at Innervoices (AI in Mental Wellbeing)
January 1, 2024 - September 28, 2025Managed all communication across social media & content production, including social media, newsletter, content plan, videos and influencer activations. Successfully launched the beta AI app and implemented marketing data insights achieving over 80% of customer satisfaction rate.
Digital Marketing Manager at Innervoices (AI in Mental Wellbeing)
January 1, 2024 - September 28, 2025Managed all communication across SM & content production, including SM, newsletter, content plan, videos and influencer activations. Successfully launched the beta AI app and implemented marketing data insights achieving over 80% of customer satisfaction rate.
Communication Specialist at Innervoices
January 1, 2024 - July 22, 2025Led end-to-end content production of GTM strategies leveraging value proposition, brand positioning, messaging framework and audience including content plan, graphic, SEO blog, videos and influencer activations. Managed all external communication across social media channels, wrote scripts, email copy and landing page briefs to support product launch and brand storytelling.
Content & Marketing Manager at VAIOT Limited
January 1, 2024 - PresentLed marketing and content strategy for VAIOT’s global marketing initiatives, including educational blog posts, PR, email, social media, influencer collaborations (KOLs), and launch campaigns. Managed external freelancers and vendors, designed and executed multichannel UGC campaigns including community driven beta-test of AI Legal Assistant resulting in 108% increase in engagement. Developed content strategy collaborating with product and development teams to translate technical AI into digestible user education through Medium blog, PR, videos, and internal guides. Produced and scripted content for SaaS user onboarding guides, webinars, interviews with legal professionals, and online events.
Founder, People & Marketing Manager at Beauty Heaven
September 30, 2022 - July 22, 2025Led a team of 3, established a brand from the ground up, developed content strategy including PR, social media, video, brand partnerships, influencer collaborations and promotional content. Oversaw end-to-end logistics from creative concept to vendor coordination and on-site execution. Created high impact short-form content across digital platforms driving over 40% engagement. Business was recognized as a top 5 studio in Denmark by Danish Nail Awards (DNA) 2020, strengthening reputation.
Founder & CEO at Beauty Heaven (Wellness)
September 1, 2022 - September 28, 2025Led the founding team, built the brand from the ground up. The studio was recognized as a top 5 in Denmark by the Danish Nail Awards (DNA) 2020. Directed influencer marketing, brand partnerships, PR, social media, and promotional content; oversaw end-to-end logistics and launched over 20 services.
Founder & CEO at Beauty Heaven (Wellness)
September 1, 2022 - September 28, 2025Led a team as the founding executive, established a brand from the ground up. The business was recognized as top 5 of the best studios in Denmark by Danish Nail Awards (DNA) 2020. Developed marketing campaigns focusing on influencer marketing, brand partnerships, PR, social media, and promotional content. Oversaw end-to-end logistics, including vendor coordination & launched over 20 services.
Founder & CEO at Beauty Heaven (Wellness)
September 1, 2022 - September 28, 2025Led a team as the founding executive, established a brand from the ground up. The business was recognized as top 5 of the best studios in Denmark by Danish Nail Awards (DNA) 2020. Developed marketing campaigns focusing on influencer marketing, brand partnerships, PR, social media, and promotional content. Oversaw end-to-end logistics, including vendor coordination & launched over 20 services.
Education
Business Leadership at The University of Queensland (AU)
January 1, 2021 - December 31, 2023International Sales and Marketing at Business Academy Aarhus (DK)
January 1, 2018 - December 31, 2020Marketing Management at Via University College (DK)
January 1, 2016 - December 31, 2018Business Leadership at The University of Queensland
January 1, 2021 - January 1, 2023International Sales and Marketing at Business Academy Aarhus
January 1, 2018 - January 1, 2020Marketing Management at Via University College
January 1, 2016 - January 1, 2018Business Leadership at The University of Queensland (AU)
January 1, 2021 - January 1, 2023International Sales and Marketing at Business Academy Aarhus (DK)
January 1, 2018 - January 1, 2020Marketing Management at Via University College (DK)
January 1, 2016 - January 1, 2018Bachelor/Master (not specified) at The University of Queensland
January 1, 2021 - January 1, 2023International Sales and Marketing at Business Academy Aarhus
January 1, 2018 - January 1, 2020Marketing Management at Via University College
January 1, 2016 - January 1, 2018Qualifications
Industry Experience
Software & Internet, Professional Services, Healthcare, Media & Entertainment, Retail, Education, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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