Hi, I'm Abigail Turay, a passionate Social Media Strategist and Community Manager with over five years of experience growing both B2C and B2B social channels. I specialize in creating platform-native content like TikTok videos, IG Reels, and Shorts, and I thrive on managing influencer campaigns and engaging with brand communities in real time. I love being able to leverage data and trends to craft strategies that not only resonate with audiences but also drive measurable results. Building strong relationships with creators and partners is something I truly enjoy, and I’m all about scaling community growth while staying authentic to the brand's voice. Let's connect and create something amazing together!

Hi, I'm Abigail Turay, a passionate Social Media Strategist and Community Manager with over five years of experience growing both B2C and B2B social channels. I specialize in creating platform-native content like TikTok videos, IG Reels, and Shorts, and I thrive on managing influencer campaigns and engaging with brand communities in real time. I love being able to leverage data and trends to craft strategies that not only resonate with audiences but also drive measurable results. Building strong relationships with creators and partners is something I truly enjoy, and I’m all about scaling community growth while staying authentic to the brand's voice. Let's connect and create something amazing together!

Available to hire

Hi, I’m Abigail Turay, a passionate Social Media Strategist and Community Manager with over five years of experience growing both B2C and B2B social channels. I specialize in creating platform-native content like TikTok videos, IG Reels, and Shorts, and I thrive on managing influencer campaigns and engaging with brand communities in real time.

I love being able to leverage data and trends to craft strategies that not only resonate with audiences but also drive measurable results. Building strong relationships with creators and partners is something I truly enjoy, and I’m all about scaling community growth while staying authentic to the brand’s voice. Let’s connect and create something amazing together!

See more

Work Experience

Social Media & Influencer Marketing Manager at GetResponse
December 1, 2024 - Present
Developed and launched influencer marketing program for SMB market, including FTC-compliant contracts and scalable workflows. Led influencer strategy for Content Monetization Platform launch with 5 influencer-led courses. Executed 3 influencer campaigns with over 1 million impressions, aligning messaging with brand voice and goals. Created internal SOPs, campaign briefs, and strategy templates for cross-functional alignment. Managed end-to-end influencer communications and campaign logistics. Hosted VIP creator dinners to generate buzz and source UGC opportunities. Selected as Product Expert and U.S. Brand Representative, attending over 10 national events to engage creators, partners, and customers.
Senior Social Media Specialist at GetResponse
December 1, 2024 - July 22, 2025
Led social strategy that resulted in significant audience growth and increased engagement across channels. Managed paid and organic social campaigns across IG, TikTok, LinkedIn, and X to support launches. Designed and implemented scalable content calendar systems to ensure timely cross-platform rollouts. Supported brand storytelling through the creation and repurposing of content across diverse social formats. Leveraged social analytics to inform strategy, ensuring campaigns aligned with engagement and growth KPIs. Engaged directly with communities to maintain an authentic and active brand presence.
Marketing & Social Media Manager at Phat Rides
December 31, 2022 - July 22, 2025
Led social media growth strategy, achieving 109% IG follower growth with over 20k followers. Integrated influencer collaborations, brand partnerships, and giveaways to drive community engagement and sales. Filmed and edited branded content and social campaigns for product launches.

Education

BS Marketing at W.P. Carey School of Business, Arizona State University
January 1, 2015 - December 31, 2019
BA Business Communication at W.P. Carey School of Business, Arizona State University
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Consumer Goods