I am a creative and results-driven Social Media Coordinator with over 5 years of experience managing content across multiple platforms. I specialize in content planning, visual design, email marketing, and analytics. Currently, I support multiple brands at Osla Agency and Edusity.com, handling scheduling, newsletters, and campaign automation to optimize brand performance. I am passionate about creating engaging content and leveraging data to drive brand growth and audience engagement. Throughout my career, I have developed strong skills in coordinating social media strategies, producing compelling visual and video content, and improving campaign effectiveness through data-driven insights. I enjoy collaborating cross-functionally with teams to ensure alignment on brand voice and business objectives, aiming to deliver consistent and impactful social media experiences across various platforms.

Malvika Shah

I am a creative and results-driven Social Media Coordinator with over 5 years of experience managing content across multiple platforms. I specialize in content planning, visual design, email marketing, and analytics. Currently, I support multiple brands at Osla Agency and Edusity.com, handling scheduling, newsletters, and campaign automation to optimize brand performance. I am passionate about creating engaging content and leveraging data to drive brand growth and audience engagement. Throughout my career, I have developed strong skills in coordinating social media strategies, producing compelling visual and video content, and improving campaign effectiveness through data-driven insights. I enjoy collaborating cross-functionally with teams to ensure alignment on brand voice and business objectives, aiming to deliver consistent and impactful social media experiences across various platforms.

Available to hire

I am a creative and results-driven Social Media Coordinator with over 5 years of experience managing content across multiple platforms. I specialize in content planning, visual design, email marketing, and analytics. Currently, I support multiple brands at Osla Agency and Edusity.com, handling scheduling, newsletters, and campaign automation to optimize brand performance. I am passionate about creating engaging content and leveraging data to drive brand growth and audience engagement.

Throughout my career, I have developed strong skills in coordinating social media strategies, producing compelling visual and video content, and improving campaign effectiveness through data-driven insights. I enjoy collaborating cross-functionally with teams to ensure alignment on brand voice and business objectives, aiming to deliver consistent and impactful social media experiences across various platforms.

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Work Experience

Social Media Coordinator at Edusity.com – eLearning Platform
February 1, 2023 - Present
Lead social media content strategy and execution for multiple education-focused brands including Edusity.com, Cudoo.com, The Professor Services, and The Babb Group. Developed and scheduled engaging visual and video content, managed email marketing campaigns, and optimized performance through data-driven insights. Achievements include improving content delivery efficiency by 30%, increasing video engagement by 50%, boosting newsletter open rates by 25%, and enhancing organic reach by 35%. Analyzed campaign performance and collaborated cross-functionally to align efforts with business objectives.
Social Media Coordinator at Osla Agency – Marketing Agency
May 1, 2024 - Present
Drove comprehensive social media management and campaign execution for a diverse portfolio of clients across various industries. Responsibilities included planning, scheduling, and managing daily social media content on platforms like Instagram, Facebook, LinkedIn, and TikTok, using tools such as Hootsuite and Monday.com to increase scheduling efficiency. Collaborated with creative teams and clients to produce tailored visual and video content, supported influencer marketing campaigns, conducted social listening and community engagement, and analyzed metrics to improve client post engagement by 15%. Facilitated cross-functional communication for aligned campaign execution.
Digital Marketing Assistant at Technical Pots – SaaS Company
December 31, 2022 - July 22, 2025
Executed digital marketing campaigns focusing on content creation, scheduling, and email marketing to boost product visibility and customer engagement. Created branded social media graphics and videos increasing engagement by 40%, managed scheduling to maintain consistency and boost follower growth by 30%, developed bi-weekly newsletters improving open rates by 22% and click-through rates by 15%, and analyzed social and website metrics to refine content strategies and improve campaign effectiveness.
Social Media Coordinator at Edusity.com – eLearning Platform
February 1, 2023 - Present
Led social media content strategy and execution for multiple education-focused brands including Edusity.com, Cudoo.com, The Professor Services, and The Babb Group. Developed and scheduled engaging visual and video content, managed email marketing campaigns, and optimized performance through data-driven insights. Planned and executed monthly content calendars with tools like Meet Edgar and Constant Contact, designed social media creatives using Canva, created branded newsletters, wrote SEO-optimized captions, analyzed campaign performance, and collaborated cross-functionally to align social media efforts with business objectives.
Social Media Coordinator at Osla Agency – Marketing Agency
May 1, 2024 - Present
Drove comprehensive social media management and campaign execution for a diverse portfolio of clients across various industries. Planned, scheduled, and managed daily social media content across multiple platforms using Hootsuite and Monday.com. Developed content calendars, collaborated with creative teams and clients for tailored visual and video content, supported influencer marketing campaigns, conducted social listening and community engagement, analyzed campaign KPIs, prepared performance reports, and facilitated cross-functional communication to ensure alignment on campaign objectives.
Digital Marketing Assistant at Technical Pots – SaaS Company
December 31, 2022 - July 23, 2025
Executed digital marketing campaigns focused on content creation, scheduling, and email marketing to boost product visibility and customer engagement. Created branded social media graphics and videos using Canva and CapCut, managed post scheduling with Hootsuite and Meet Edgar, developed bi-weekly newsletters through Mailchimp and Constant Contact, and analyzed social and website metrics for strategy refinement.
Social Media Coordinator at Edusity.com – eLearning Platform
February 1, 2023 - Present
Lead social media content strategy and execution for multiple education-focused brands, including Edusity.com, Cudoo.com, The Professor Services, and The Babb Group. Developed and scheduled engaging visual and video content, managed email marketing campaigns, and optimized performance through data-driven insights. Enhanced content delivery efficiency by 30%, increased video engagement by 50%, and improved newsletter open and click-through rates by 25% and 20% respectively. Wrote SEO-optimized captions and targeted hashtag strategies, boosting organic reach by 35%. Analyzed campaign performance and collaborated cross-functionally with marketing, design, and product teams to align social media efforts with business objectives and launches.
Social Media Coordinator at Osla Agency – Marketing Agency
May 1, 2024 - Present
Drove comprehensive social media management and campaign execution for a diverse portfolio of clients across various industries. Collaborated with account managers, content creators, and clients to deliver consistent, engaging, and data-driven social media content aligned with brand strategies and business objectives. Planned and managed daily social media content using Hootsuite and Monday.com, increasing scheduling efficiency by 25%. Supported influencer marketing campaigns contributing to 18% audience interaction growth. Conducted social listening and community engagement, analyzed metrics, and facilitated cross-functional communication to improve client post engagement by 15%.
Digital Marketing Assistant at Technical Pots – SaaS Company
December 31, 2022 - August 19, 2025
Executed digital marketing campaigns focused on content creation, scheduling, and email marketing to boost product visibility and customer engagement. Created branded social media graphics and videos increasing social post engagement by 40%. Managed post scheduling with Hootsuite and Meet Edgar, maintaining consistent publishing cadence and boosting follower growth by 30%. Developed bi-weekly newsletters enhancing open rates by 22% and click-through rates by 15%. Analyzed social and website metrics to refine content strategy and improve campaign effectiveness.

Education

Master of Computer Applications at Gujarat Technological University
January 1, 2014 - December 31, 2016
Bachelor of Computer Applications at Gujarat Technological University
January 1, 2011 - December 31, 2014
Master of Computer Applications at Gujarat Technological University
January 1, 2014 - December 31, 2016
Bachelor of Computer Applications at Gujarat Technological University
January 1, 2011 - December 31, 2014
Master of Computer Applications at Gujarat Technological University
January 1, 2014 - January 1, 2016
Bachelor of Computer Applications at Gujarat Technological University
January 1, 2011 - January 1, 2014

Qualifications

Meta Social Media Marketing Certification
January 11, 2030 - July 23, 2025
Google Digital Garage – Foundations of Digital Marketing
January 11, 2030 - July 23, 2025
Certified Scrum Master – Scrum Alliance
January 11, 2030 - July 23, 2025
Agile Leadership – Coursera
January 11, 2030 - July 23, 2025
Meta Social Media Marketing Certification
January 11, 2030 - August 19, 2025
Google Digital Garage – Foundations of Digital Marketing
January 11, 2030 - August 19, 2025
Certified Scrum Master – Scrum Alliance
January 11, 2030 - August 19, 2025
Agile Leadership – Coursera
January 11, 2030 - August 19, 2025

Industry Experience

Education, Software & Internet, Professional Services, Media & Entertainment