Hi! I'm a bilingual creative digital marketing specialist with a strong background in project management and social media. I enjoy using UX/UI principles to enhance client satisfaction and have a passion for creating efficient communications strategies that optimize brand awareness and community engagement. Over the years, I've helped various artists, athletes, beauty, educational, and lifestyle brands grow their followers, sales, and reach significantly. I love working on dynamic digital projects, from curating social media campaigns to designing engaging web content and brand identities. My skills extend from graphic design and copywriting to SEO and event planning. I'm always eager to contribute my creativity and data-driven approach to delivering impactful results.

Sypress Allen

Hi! I'm a bilingual creative digital marketing specialist with a strong background in project management and social media. I enjoy using UX/UI principles to enhance client satisfaction and have a passion for creating efficient communications strategies that optimize brand awareness and community engagement. Over the years, I've helped various artists, athletes, beauty, educational, and lifestyle brands grow their followers, sales, and reach significantly. I love working on dynamic digital projects, from curating social media campaigns to designing engaging web content and brand identities. My skills extend from graphic design and copywriting to SEO and event planning. I'm always eager to contribute my creativity and data-driven approach to delivering impactful results.

Available to hire

Hi! I’m a bilingual creative digital marketing specialist with a strong background in project management and social media. I enjoy using UX/UI principles to enhance client satisfaction and have a passion for creating efficient communications strategies that optimize brand awareness and community engagement. Over the years, I’ve helped various artists, athletes, beauty, educational, and lifestyle brands grow their followers, sales, and reach significantly.

I love working on dynamic digital projects, from curating social media campaigns to designing engaging web content and brand identities. My skills extend from graphic design and copywriting to SEO and event planning. I’m always eager to contribute my creativity and data-driven approach to delivering impactful results.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate

Work Experience

Digital Communications at Peel Newcomer Strategy Group
April 1, 2025 - Present
Coordinated e-newsletters and website updates, overseeing content planning, stakeholder reviews, and deployment. Streamlined communications that boosted email engagement by 30%, increased business inquiries by 40%, and expanded reach through targeted audience-driven events.
Executive Assistant at LGFG Fashion House
May 31, 2022 - July 22, 2025
Managed the #1 international sales producer’s calendar. Conducted daily cold calls, scheduling, and attended meetings with clients, stored data in CRM, and collected referrals.
Creative Designer at Curat[her] Agency
August 31, 2024 - July 22, 2025
Created brand identity assets boosting online visibility through engaging social media content and web design. Contributed to diverse design projects, including print design and SEO implementation, to enhance digital engagement.
Graphic Design + Copywriter at PushhStart Marketing
January 31, 2021 - July 22, 2025
Independently created bilingual social media visuals and copywriting content. Increased reach, content engagement, and followers by over 500%.
Digital Marketing Consultant at Freelance
August 1, 2020 - Present
Curated social media campaigns, user-generated content, and rebrands for artists, athletes, beauty, educational, and lifestyle brands. Achieved 3X follower growth, 5X sales, and 10X reach by establishing brand goals, conducting content audits, and hosting events.

Education

Honors Bachelor of Applied Arts at University of Guelph-Humber | University of Guelph
September 1, 2021 - May 31, 2025
Diploma at Humber College ITAL
September 1, 2019 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Non-Profit Organization