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Hi, I’m Zoë Birnbaum, a creative professional with over 8 years of experience in graphic design, UI, production, marketing, and operations. I love collaborating with teams, brainstorming fresh ideas, and turning concepts into engaging visual experiences. My passion lies in building cohesive brand identities and designing digital platforms that truly connect with people. I’ve worked across various sectors including tech, real estate, and marketing, leading projects from vision workshops to final execution. Whether it’s crafting brand guides or managing large-scale events, I enjoy helping teams unify around clear goals and inspiring design solutions that make an impact.…Hi, I’m Zoë Birnbaum, a creative professional with over 8 years of experience in graphic design, UI, production, marketing, and operations. I love collaborating with teams, brainstorming fresh ideas, and turning concepts into engaging visual experiences. My passion lies in building cohesive brand identities and designing digital platforms that truly connect with people. I’ve worked across various sectors including tech, real estate, and marketing, leading projects from vision workshops to final execution. Whether it’s crafting brand guides or managing large-scale events, I enjoy helping teams unify around clear goals and inspiring design solutions that make an impact.

Zoë Birnbaum

Creative Director, Art Director, Graphic Designer, +2

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Hi, I’m Zoë Birnbaum, a creative professional with over 8 years of experience in graphic design, UI, production, marketing, and operations. I love collaborating with teams, brainstorming fresh ideas, and turning concepts into engaging visual experiences. My passion lies in building cohesive brand identities and designing digital platforms that truly connect with people. I’ve worked across various sectors including tech, real estate, and marketing, leading projects from vision workshops to final execution. Whether it’s crafting brand guides or managing large-scale events, I enjoy helping teams unify around clear goals and inspiring design solutions that make an impact.…Hi, I’m Zoë Birnbaum, a creative professional with over 8 years of experience in graphic design, UI, production, marketing, and operations. I love collaborating with teams, brainstorming fresh ideas, and turning concepts into engaging visual experiences. My passion lies in building cohesive brand identities and designing digital platforms that truly connect with people. I’ve worked across various sectors including tech, real estate, and marketing, leading projects from vision workshops to final execution. Whether it’s crafting brand guides or managing large-scale events, I enjoy helping teams unify around clear goals and inspiring design solutions that make an impact.

Available to hire

Hi, I’m Zoë Birnbaum, a creative professional with over 8 years of experience in graphic design, UI, production, marketing, and operations. I love collaborating with teams, brainstorming fresh ideas, and turning concepts into engaging visual experiences. My passion lies in building cohesive brand identities and designing digital platforms that truly connect with people.

I’ve worked across various sectors including tech, real estate, and marketing, leading projects from vision workshops to final execution. Whether it’s crafting brand guides or managing large-scale events, I enjoy helping teams unify around clear goals and inspiring design solutions that make an impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Designer at ZW Branding → Rebranded as Indigova

January 1, 2018 - Present

Facilitated vision workshops to align leadership teams around core purpose, business goals, and long-term creative direction through structured collaboration. Developed strategic positioning using audience insights, competitor research, and brand architecture to define messaging, value propositions, and market fit. Designed brand identities translating strategy into visual systems including logos, typography, color palettes, and brand guidelines ensuring consistency and impact. Led website and application design from UX strategy and wireframes to responsive UI, creating digital experiences that reflect brand values and drive engagement. Executed visual and graphic design across print, digital, and social platforms ensuring every touchpoint communicated the brand with clarity and creativity.

Program Manager at Design Forward Alliance

October 1, 2024 - July 22, 2025

Managed the end-to-end process including establishing workflows, fostering strong advisor relationships, and ensuring effective project management to support successful program execution. Worked cross-functionally between Design Forward Alliance and World Design Experience teams to develop a diverse range of design programs aligned with organizational goals and strategic initiatives. Provided direction for over 80 programs ensuring alignment with the vision and values of Design Week and theme of belonging. Coordinated scheduling, logistics, and on-the-ground execution of programs across multiple venues in San Diego. Identified and curated spotlight programs with potential to drive engagement and elevate the Design Week experience. Collaborated with communications and marketing to ensure effective communication of event details across digital platforms.

UI Visual Designer at Hewlett-Packard

July 1, 2023 - July 22, 2025

Delivered visual and UI design recommendations for the creative department guiding the development of innovative, user-friendly applications. Created comprehensive style guides and design systems ensuring consistency across UI and UX teams. Defined key design elements such as typography, color schemes, iconography, and layout patterns empowering teams to maintain a unified visual identity across platforms. Provided fresh design concepts and explored innovative solutions for new digital platforms and user experiences. Built interactive prototypes to support UI/UX research, enabling usability testing and iteration of design concepts. Collaborated with user researchers to refine design solutions optimizing user engagement.

Senior Product Advisor at Wix.com

October 1, 2022 - July 22, 2025

Created a comprehensive training program for 180+ Account Managers enabling effective client support and leveraging platform capabilities, resulting in a 70% increase in product adoption. Designed and managed an internal website for priority resources. Provided in-depth consultations demonstrating advanced platform features. Gathered user feedback and identified opportunities for product improvement. Collaborated with insights team to track customer pain points and feature requests to inform product managers. Worked with operations and account management teams to close product feedback loop ensuring communication of valuable insights to product and engineering teams for timely improvements.

Senior Designer at Cushman & Wakefield

July 1, 2020 - July 22, 2025

Designed brand style guides alongside marketing collateral for commercial developments. Created mood boards and interior design palettes for buildings under construction. Crafted customized presentations and pitch decks for brokers. Developed websites for new commercial real estate and residential developments. Managed campaign collateral for listings. Produced innovative work translating complex data into compelling print materials and digital experiences for sophisticated audiences. Oversaw presentations of final concepts and secured approvals for deliverables.

Associate Creative Director at Stick & Ball

May 1, 2020 - July 22, 2025

Supervised graphic designers, copywriters, social-media managers, photographers, and videographers. Created brand style guides to ensure consistency. Designed digital and print collateral for trunk shows, events, and marketing. Coordinated marketing events and partnerships with key stakeholders. Art directed photo shoots, produced video campaigns, and coordinated talent castings for fashion models. Collaborated closely with CEO to curate seasonal collections and managed promotional campaigns.

Operations Marketing Manager at Coldwell Banker

March 1, 2019 - July 22, 2025

Managed team operations and marketing for top-producing real estate team in San Francisco. Designed and created listing presentations, property comparables, and market analysis reports. Handled all facets of property marketing materials including listing videos, custom property websites, social media, email marketing, and print material. Collaborated with marketing and sales departments to develop marketing plans, analyze results, and identify opportunities.