Available to hire
I am a creative and results-driven Marketing Manager with over 15 years of experience in the skincare and beauty industry. I specialize in developing engaging, viral social media content and crafting compelling brand storytelling to elevate awareness and drive consumer engagement. I enjoy leveraging data insights to optimize strategies and lead cross-functional teams towards achieving measurable brand growth.
Throughout my career, I’ve successfully led product launches, rebranding initiatives, and integrated marketing campaigns across multiple channels. I pride myself on adaptability, an innovative mindset, and strong communication skills, which help me thrive in competitive markets and deliver outstanding results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
French
Advanced
Work Experience
SN. MARKETING MANAGER at NOV Natural Organic Vegan Cosmetics
January 1, 2024 - PresentConducted in-depth analysis of brand performance, competitors, and consumer trends to optimize strategies and exceed business objectives. Defined and elevated the brand’s vision, purpose, and values, while implementing strategies to increase brand awareness through social media. Developed 360° marketing campaigns, aligning brand voice across digital, PR, influencer, and retailer channels. Spearheaded 13 SKU launches, driving revenue from $0 to $1.8M CAD and 812K units sold through strategic product launches.
BRAND MARKETING MANAGER at Avon International
November 30, 2023 - July 23, 2025Delivered successful marketing strategy and integrated marketing plans across earned, owned, and paid media including influencer, social media, digital, PR, OHH, and TV. Led initiatives in rebranding, omnichannel consistency, brand advocacy, pricing strategy, storytelling, and creative content development. Executed strategic brand re-positioning to ensure market differentiation. Led two globally award-winning product launches that went viral, increasing brand equity by 15%, brand awareness by 30%, customer engagement by 25%, gross sales growth by 111%, unit growth by 41%, and margin growth by 3%. Gained 0.3 percentage points market share despite a declining trend over ten years.
BRAND MANAGER at Note Cosmétiques
February 28, 2021 - July 23, 2025Developed and executed go-to-market strategies and annual marketing plans while overseeing the performance of marketing campaigns. Conducted market analyses including product performance, pricing, consumer research, and trend insights. Managed P&L, budgets, and ROI evaluations to ensure achievement of sales, unit, and distribution partner targets. Spearheaded brand strategy, positioning, rebranding, and 44 product launches, with 3 products earning prestigious global awards and achieving triple-digit sales growth year over year. Collaborated with agencies, stakeholders, retail partners, and internal teams to enhance brand equity and awareness.
BRAND MANAGER at Groupe NAOS (Bioderma-Institut Esthederm)
January 31, 2017 - July 23, 2025Executed impactful below-the-line (BTL) and above-the-line (ATL) marketing strategies to drive brand awareness and conversion while managing P&L for sustainable growth. Created brand strategy from scratch and successfully launched the Esthederm brand to achieve 2.1% market share among dermo-cosmetic brands in its third year, while Bioderma maintained leadership.
SALES AND EDUCATION EXECUTIVE at Estee Lauder Companies/Clinique
January 31, 2014 - July 23, 2025Ensured monthly sell-out and growth targets were delivered. Executed promotional initiatives at points of sale and developed field sales action plans.
SN. MARKETING MANAGER at NOV Natural Organic Vegan Cosmetics
January 1, 2024 - PresentConducted in-depth analysis of brand performance, competitors, and consumer trends, leveraging data insights to optimize strategies and exceed business objectives. Defined and elevated the brand’s vision, purpose, and values while implementing strategies to increase brand awareness through social media. Developed 360° marketing campaigns, aligning brand voice across digital, PR, influencer, and retailer channels. Spearheaded 13 SKU launches driving revenue from $0 to $1.8M CAD and 812K units sold through strategic product launches.
BRAND MARKETING MANAGER at Avon International
November 30, 2023 - July 23, 2025Delivered successful marketing strategy and integrated marketing plans including earned, owned and paid media such as influencer, social media, digital, PR, OHH, and TV advertising. Led initiatives in rebranding, omnichannel consistency, brand advocacy, pricing strategy, storytelling, and creative content development. Executed strategic brand re-positioning to ensure market differentiation. Led two globally award-winning product launches that went viral, increasing brand equity by 15%, driving brand awareness by 30%, and boosting customer engagement by 25%. Achieved 111% gross sales growth, 41% unit growth, and 3% margin growth versus previous year. Despite a decade-long declining trend, gained 0.3% market share.
BRAND MANAGER at Note Cosmétiques
February 28, 2021 - July 23, 2025Developed and executed go-to-market strategies and annual marketing plans while overseeing the performance of each marketing campaign. Conducted market analyses including product performance, pricing, consumer research, and trend insights. Managed P&L, tracked budgets, and evaluated ROI for projects to ensure achievement of sales, unit, and DP targets. Spearheaded brand strategy, positioning, rebranding and 44 product launches, with 3 earning prestigious global awards, driving triple-digit sales growth year over year. Collaborated with agencies, stakeholders, retail partners, and internal teams to enhance brand equity and awareness.
BRAND MANAGER at Groupe NAOS (Bioderma-Institut Esthederm)
January 31, 2017 - July 23, 2025Executed impactful below-the-line (BTL) and above-the-line (ATL) marketing strategies to drive brand awareness and conversion while ensuring efficient P&L management for sustainable growth. Created brand strategy from scratch and successfully launched the Esthederm brand, achieving 2.1% market share among dermo-cosmetic brands by its third year, while Bioderma maintained leadership.
SALES AND EDUCATION EXECUTIVE at Estee Lauder Companies/Clinique
January 31, 2014 - July 23, 2025Ensured monthly sell-out and growth targets were delivered. Executed promotional initiatives at points of sales and developed field sales action plans.
SN. MARKETING MANAGER at NOV Natural Organic Vegan Cosmetics
January 1, 2024 - PresentConducted in-depth analysis of brand performance, competitors, and consumer trends, leveraging data insights to optimize strategies and exceed business objectives. Defined and elevated the brand’s vision, purpose, and values while implementing strategies to increase brand awareness through social media. Developed 360° marketing campaigns, aligning brand voice across digital, PR, influencer, and retailer channels. Spearheaded 13 SKU launches driving revenue from $0 to $1.8M CAD and 812K units sold through strategic product launches.
BRAND MARKETING MANAGER at Avon International
November 30, 2023 - July 23, 2025Delivered successful marketing strategy and integrated marketing plans across earned, owned and paid media including influencer, social media, digital, PR, OHH, and TV. Led initiatives in rebranding, omnichannel consistency, brand advocacy, pricing strategy, storytelling, and creative content development. Developed and executed strategic brand re-positioning to ensure market differentiation. Led two globally award-winning product launches that went viral, increasing brand equity by 15%, driving brand awareness by 30%, and boosting customer engagement by 25%. Achieved 111% gross sales growth, 41% unit growth, and 3% margin growth compared to previous year. Gained 0.3 percentage points market share despite a declining trend over ten years.
BRAND MANAGER at Note Cosmétiques
February 28, 2021 - July 23, 2025Developed and executed go-to-market strategies and annual marketing plans while overseeing the performance of each marketing campaign. Conducted market analyses including product performance, pricing, consumer research, and trend insights. Managed P&L, tracked budgets, and evaluated ROI for projects to ensure achievement of sales, unit, and DP targets. Spearheaded brand strategy, positioning, rebranding and 44 product launches, with 3 earning prestigious global awards, driving triple-digit sales growth year over year. Collaborated with agencies, stakeholders, retail partners and internal teams to enhance brand equity and awareness.
BRAND MANAGER at Groupe NAOS (Bioderma-Institut Esthederm)
January 31, 2017 - July 23, 2025Executed impactful BTL and ATL marketing strategies to drive brand awareness and conversion while ensuring efficient P&L management for sustainable growth. Created brand strategy from scratch and delivered successful launch of Esthederm brand achieving 2.1% market share among dermo-cosmetic brands in its third year while Bioderma kept its leadership.
SALES AND EDUCATION EXECUTIVE at Estee Lauder Companies/Clinique
January 31, 2014 - July 23, 2025Ensured monthly sell-out and growth targets were delivered. Executed promotional initiatives at points of sale, developing field sales action plans.
SN. MARKETING MANAGER at NOV Natural Organic Vegan Cosmetics
January 1, 2024 - PresentConducted in-depth analysis of brand performance, competitors, and consumer trends, leveraging data insights to optimize strategies and exceed business objectives. Defined and elevated the brand’s vision, purpose, and values while implementing strategies to increase brand awareness through social media. Developed 360° marketing campaigns, aligning brand voice across digital, PR, influencer, and retailer channels. Spearheaded 13 SKU launches driving revenue from $0 to $1.8M CAD and 812K units sold through strategic product launches.
BRAND MARKETING MANAGER at Avon International
November 30, 2023 - July 23, 2025Delivered successful marketing strategy and integrated marketing plans including earned, owned and paid media such as influencer, social media, digital, PR, OHH, and TV. Led initiatives in rebranding, omnichannel consistency, brand advocacy, pricing strategy, storytelling, and creative content development. Developed and executed strategic brand repositioning to ensure market differentiation. Led two globally award-winning product launches that went viral, increasing brand equity by 15%, driving brand awareness by 30%, and boosting customer engagement by 25%. Achieved 111% gross sales growth, 41% unit growth, and 3% margin growth vs previous year, gaining market share despite a declining trend over ten years.
BRAND MANAGER at Note Cosmétiques
February 28, 2021 - July 23, 2025Developed and executed go-to-market strategies and annual marketing plans while overseeing the performance of each marketing campaign. Conducted market analyses including product performance, pricing, consumer research, and trend insights. Managed P&L, tracked budgets, and evaluated ROI to ensure achievement of sales, unit, and DP targets. Spearheaded brand strategy, positioning, rebranding and 44 product launches, with 3 earning prestigious global awards, driving triple-digit sales growth year over year. Collaborated with agencies, stakeholders, retail partners and internal teams to enhance brand equity and awareness.
BRAND MANAGER at Groupe NAOS (Bioderma-Institut Esthederm)
January 31, 2017 - July 23, 2025Executed impactful BTL and ATL marketing strategies to drive brand awareness and conversion while ensuring efficient P&L management for sustainable growth. Created brand strategy from scratch and successfully launched Esthederm brand which gained 2.1% market share among dermo-cosmetic brands in its third year, while Bioderma maintained its leadership.
SALES AND EDUCATION EXECUTIVE at Estee Lauder Companies/Clinique
January 31, 2014 - July 23, 2025Ensured monthly sell-out and growth targets were delivered. Executed promotional initiatives at points of sale and developed field sales action plans.
Education
B.A. at Hacettepe University
January 1, 2003 - June 30, 2007B.A. at Jean François Champollion University, France
January 1, 2002 - May 31, 2006B.A. at Hacettepe University
January 1, 2003 - June 30, 2007B.A. at Jean François Champollion University, France
January 1, 2003 - May 31, 2006Bachelor's Degree at Hacettepe University
January 1, 2003 - June 30, 2007Bachelor's Degree at Jean François Champollion University, France
January 1, 2003 - May 31, 2006B.A. at Hacettepe University
January 1, 2003 - June 30, 2007B.A. at Jean François Champollion University, France
January 1, 2005 - May 31, 2006Qualifications
General Assembly, Digital Marketing
January 1, 2023 - December 31, 2023Next MBA, Marketing Director
January 1, 2023 - December 31, 2023Nutrition Certification, Gut Health Diploma
January 1, 2025 - December 31, 2025TPC, Leadership & Coaching
January 1, 2021 - December 31, 2021MANAGEMENT ESSENTIALS - Harvard Business School
August 1, 2020 - August 31, 2020Management Essentials - Harvard Business School
August 1, 2020 - August 31, 2020General Assembly, Digital Marketing
January 1, 2023 - December 31, 2023Next MBA, Marketing Director
January 1, 2023 - December 31, 2023TPC, Leadership & Coaching
January 1, 2021 - December 31, 2021Management Essentials - Harvard Business School
August 1, 2020 - August 31, 2020Digital Marketing - General Assembly
January 1, 2023 - December 31, 2023Marketing Director - Next MBA
January 1, 2023 - December 31, 2023Nutrition Certification, Gut Health Diploma
January 1, 2025 - December 31, 2025Leadership & Coaching - TPC
January 1, 2021 - December 31, 2021Management Essentials - Harvard Business School
August 1, 2020 - August 31, 2020General Assembly, Digital Marketing
January 1, 2023 - December 31, 2023Next MBA, Marketing Director
January 1, 2023 - December 31, 2023TPC, Leadership & Coaching
January 1, 2021 - December 31, 2021Nutrition Certification, Gut Health Diploma
January 1, 2025 - December 31, 2025Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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