I am a seasoned digital marketing professional with over 10 years of experience specializing in SEO, web strategy, and conversion rate optimization. I've successfully led organic and AI search programs to deliver double-digit traffic growth and improved engagement for global brands across multiple sectors including financial services, cybersecurity, SaaS, and automotive. My passion is driving measurable growth through innovative digital strategies and leveraging technologies like generative AI for creative content development. Throughout my career, I've managed large-scale website migrations, built and scaled SEO and CRO teams, and executed social media strategies that significantly boosted audience engagement and lead generation. I enjoy collaborating with cross-functional teams to optimize digital presence and deliver impactful results that contribute to business success.…

Bibin A Alexander

I am a seasoned digital marketing professional with over 10 years of experience specializing in SEO, web strategy, and conversion rate optimization. I've successfully led organic and AI search programs to deliver double-digit traffic growth and improved engagement for global brands across multiple sectors including financial services, cybersecurity, SaaS, and automotive. My passion is driving measurable growth through innovative digital strategies and leveraging technologies like generative AI for creative content development. Throughout my career, I've managed large-scale website migrations, built and scaled SEO and CRO teams, and executed social media strategies that significantly boosted audience engagement and lead generation. I enjoy collaborating with cross-functional teams to optimize digital presence and deliver impactful results that contribute to business success.…

Available to hire

I am a seasoned digital marketing professional with over 10 years of experience specializing in SEO, web strategy, and conversion rate optimization. I’ve successfully led organic and AI search programs to deliver double-digit traffic growth and improved engagement for global brands across multiple sectors including financial services, cybersecurity, SaaS, and automotive. My passion is driving measurable growth through innovative digital strategies and leveraging technologies like generative AI for creative content development.

Throughout my career, I’ve managed large-scale website migrations, built and scaled SEO and CRO teams, and executed social media strategies that significantly boosted audience engagement and lead generation. I enjoy collaborating with cross-functional teams to optimize digital presence and deliver impactful results that contribute to business success.

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Skills

Experience Level

SEO
Expert
WordPress
Expert
HubSpot
Expert
Ahrefs
Expert
LinkedIn
Expert
Looker Studio
Expert
SEMrush
Expert
ChatGPT
Expert
Facebook Ads
Expert
Google Ads
Expert
Hotjar
Expert
Microsoft Clarity
Expert
Screaming Frog
Expert
Jasper
Intermediate
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Language

Work Experience

Digital Marketing Consultant at The Ideas Collective
January 1, 2024 - Present
Provided digital marketing consulting services focused on SEO, CRO, web, social media, and CRM programs for B2B clients in financial services, cybersecurity, tech, SaaS, and professional services across North America. Increased organic traffic by 54% and improved keyword rankings related to compliance via SEO-optimized content. Enhanced social media engagement and audience growth significantly through LinkedIn, Instagram, YouTube, and X strategies. Leveraged AI tools for creative content production, reducing production time by 28%. Managed content lifecycle for TSX’s investor channel and increased lead form conversions by 46% through CRO testing.
Digital Marketing Manager at Fix Network
April 30, 2025 - September 3, 2025
Built and led a team focused on website, SEO, and CRO strategies, managing vendors and training to drive team effectiveness. Achieved considerable increases in non-branded and total organic traffic through taxonomy and voice search optimization. Led multiple website migrations to WordPress that boosted conversions and revenue. Applied A/B testing for retail brands to increase conversion rates by 64%. Managed social media content strategies raising CTR and engagement on multiple channels. Increased email campaign metrics and managed a large paid social advertising budget that generated strong lead and video engagement growth.
Digital Strategist at IBM
February 29, 2020 - September 3, 2025
Led a team reporting to the Director of Marketing for IBM Services (North America), directing SEO, website, social media, and CRO optimization efforts. Increased new user acquisition by 157% through targeted strategies. Managed SEO campaigns ranking thousands of keywords, generating over $1 million in revenue. Improved website engagement and dramatically reduced bounce rates. Organized social media promotions that increased webinar registrations by 77%. Implemented personalized email automation and A/B testing with Optimizely to deliver significant CTR and conversion improvements.
Assistant Manager - Digital Marketing at EY
October 31, 2016 - September 3, 2025
Owned organic search strategy for advisory and consulting service lines across multiple practice areas and vendor partnerships. Launched campaigns and microsites reducing QA times and increasing search visibility, which contributed to revenue growth. Managed a paid media budget to increase website content consumption and qualified leads. Improved engagement and reduced bounce rates through targeted A/B testing for content aimed at BFSI and public sector clients.
Digital Marketing Consultant at Capgemini
July 31, 2015 - September 3, 2025
Marketing Program Manager at Infosys Ltd.
May 7, 2012 - September 12, 2013

Education

Post Graduate Diploma in Management at Sinhgad Institute of Management
February 4, 2008 - June 7, 2010
Bachelor of Engineering at Nagpur University
March 10, 2003 - June 11, 2007

Qualifications

Chartered Marketer
December 17, 2024 - November 17, 2030
Agile® Foundation & Practitioner, IBM
January 1, 2018 - September 9, 2030
Generative AI for Marketers, Canadian Marketing Association
January 1, 2025 - September 9, 2030

Industry Experience

Software & Internet, Professional Services, Retail, Financial Services, Computers & Electronics
    paper Social Media Projects
    This portfolio showcases real-world case studies and results-driven strategies in social media, community management, and digital communications. From leading IBM’s award-winning “Every Second Counts” campaign to building a Reddit pilot program for Fix Network and launching Inshorts Canada as a passion project, Bibin demonstrates how to turn strategy into action — building communities, sparking conversations, and scaling measurable results. Highlights include: +166% audience growth across multi-brand campaigns 59% engagement uplift through proactive community management $1.2M attributed revenue from social-driven lead tracking 10K+ organic followers & 1M+ video views for Inshorts Canada With expertise in content strategy, trend analysis, crisis management, stakeholder collaboration, and reporting, this portfolio reflects how social influence can drive real business outcomes. Discover how Bibin’s approach seamlessly integrates data-driven insights with human-centred storytelling to drive impact across multiple platforms. pitchdeck…