Available to hire
Hi, I’m Karen Palad, a graphic designer and digital artist based in Caloocan City, Philippines. I’ve spent 18 years crafting brand identities, print materials, and engaging digital media for clients across Asia and Australia.
I enjoy collaborating with marketing teams to maintain brand consistency, manage multiple projects with tight deadlines, and translate research findings into clear, on-brand visuals. My strengths include concept development, photo styling, and production-ready artwork for catalogs and campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Production Design Support at Cushman & Wakefield (Philippines)
February 28, 2025 - July 23, 2025Reviewed and understood creative briefs and project requirements to support the development of creative projects. Supported design and formatted marketing materials for real estate advertising, including property brochures, flyers, newsletters, infographics, and presentation materials. Created and modified maps, charts, graphs, and other visuals efficiently. Demonstrated creative requirements and managed deadlines across projects.
Freelance Graphic Artist at Moto Trekkin Adventure Rider (Australia)
October 31, 2022 - July 23, 2025Collaborated with marketing teams to ensure consistent design across media outlets. Designed newsletters, marketing materials, and digital assets for various platforms. Supported planning and execution of digital marketing activities on social media including Instagram and Facebook. Advocated for consistent, high-quality design adhering to brand guidelines.
Digital Graphic Artist at Collins International Trading Corp. (Philippines)
October 31, 2021 - July 23, 2025Collaborated with marketing teams to maintain design consistency across websites, emails, banners, and social media. Designed newsletters with Sendgrid and supported digital marketing activities including social media and website content. Advocated for quality and adherence to brand guidelines. Conducted photo shoots for product catalogs.
Graphic Artist / Product Development Artist at Gician Novelties Pte Ltd. (Singapore)
April 30, 2020 - July 23, 2025Generated new design concepts and prototypes for children’s novelty items and packaging. Prepared design plans and communication materials for production. Developed design artworks for POS materials, signages, and events. Managed multiple projects, ensuring adherence to brand guidelines and deadlines. Conducted photo shoots for catalogs.
Graphic Artist / Product Development Artist at Honeybarn Marketing Corp. (Philippines)
March 31, 2010 - July 23, 2025Created new design concepts for children’s apparel and novelty items. Prepared design plans and samples for production. Advocated for consistent, high-quality design within brand guidelines. Managed multiple projects and conducted photo shoots for catalogs.
Design Support at Cushman & Wakefield (Philippines)
February 28, 2025 - August 1, 2025Reviewed and understood creative briefs and project requirements to prepare for project development. Supported design and format marketing materials for real estate advertising including property brochures, flyers, report books, newsletters, infographics, proposals, presentation boards, LinkedIn posts, postcards, banners, pitch decks, and other print collaterals. Created and modified amenities maps, site maps, and illustrations to present relevant information. Produced tables, charts, graphs, and other visuals efficiently while demonstrating creative requirements and meeting deadlines.
Graphic Artist at Moto Trekkin Adventure Rider (Australia)
October 31, 2022 - August 1, 2025Collaborated with the marketing team to ensure consistency of designs across various media outlets. Designed newsletters using Sendgrid and supported planning and execution of digital marketing activities across social media platforms such as Instagram, Facebook, email, and websites. Advocated for consistent and high-quality design in line with brand guidelines and campaign requirements.
Digital Graphic Artist at Collins International Trading Corp. (Philippines)
October 31, 2021 - August 1, 2025Collaborated with the marketing team to ensure consistency of designs across various media outlets. Adapted, iterated, and optimized creative assets for websites, eDMs, branch collaterals, digital banners, and social channels. Supported planning and execution of digital marketing activities across social media platforms including Instagram, Facebook, email, and websites. Ensured all creative work was consistent with brand guidelines and campaign requirements. Managed photo shoots for catalog items.
Graphic Artist / Product Development Artist at Gician Novelties Pte Ltd. (Singapore)
April 30, 2020 - August 1, 2025Generated ideas for new design concepts and prototypes for children's novelty items and packaging. Prepared design plans, specification documents, communication materials, and samples for production. Developed concepts and created design artworks for POSM, signages, and event spaces. Advocated for consistent, high-quality design aligned with brand guidelines and campaign requirements. Managed multiple projects simultaneously while prioritizing deadlines. Conducted photo shoots for catalog items.
Graphic Artist / Product Development Artist at Honeybarn Marketing Corp. (Philippines)
March 31, 2010 - August 1, 2025Generated ideas for new design concepts and prototypes for basic fashionable design in children's apparel and novelty items. Prepared design plans, specification documents, communication materials, and production samples. Developed design visualizations for communication of research outcomes. Advocated for consistent and high-quality design within brand guidelines and campaign requirements. Managed multiple projects while prioritizing to meet deadlines. Conducted photo shoots for catalog items.
Graphic Artist at Honeybarn Marketing Corp.
March 1, 2010 - September 22, 2025Produced product development artwork, prepared design plans and specification documents for submission, prepared communication materials and samples for production, and created design visualizations to communicate research outcomes. Developed concepts and artwork for POS, signage, and event spaces, ensured brand guideline compliance, managed multiple projects with tight deadlines, and coordinated catalog photo shoots.
Graphic Artist at Gician Novelties Pte Ltd.
April 1, 2020 - September 22, 2025Collaborated with the marketing team to ensure design consistency across media; adapted and iterated creative assets for web sites, eDMs, branch collateral, digital banners, and social channels; supported digital marketing activities; photographed items for catalogs; maintained brand guidelines and campaign requirements.
Graphic Artist at Digital Collins International Trading Corp.
October 1, 2021 - September 22, 2025Collaborated with marketing to ensure design consistency across websites, emails, branch collateral, digital banners, and social channels; designed newsletters with SendGrid; supported planning and execution of digital marketing activities across platforms; advocated for consistent, high-quality design in line with brand guidelines.
Graphic Artist at Freelance Moto Trekkin Adventure Rider (Australia)
October 1, 2022 - September 22, 2025Reviewed creative briefs and prepared development for projects; designed and formatted marketing materials for real estate advertising, including property brochures, flyers, reports, e-blasts, newsletters, infographics, proposals, presentation decks, LinkedIn posts, postcards, banners, and other print collateral; created amenities maps and site maps; produced charts and visuals efficiently while meeting deadlines.
Design Support at Production Cushman & Wakefield (Philippines)
February 1, 2025 - September 22, 2025Generated ideas for new design concepts and prototypes for basic fashion-inspired design in children's apparel and novelty items; prepared design plans and specification documents for submission; prepared communication materials and samples for production; visualization of research outcomes; maintained brand guidelines and campaign requirements; managed multiple projects and photo shoots for catalogs.
Education
Bachelor of Fine Arts at Far Eastern University
January 1, 2001 - December 31, 2006Secondary at St. Theresa’s School
January 1, 1997 - December 31, 2001Primary at Holy Trinity School
January 1, 1990 - December 31, 1997Bachelor of Fine Arts at Far Eastern University
January 1, 2001 - December 31, 2006Secondary at St. Theresa’s School
January 1, 1997 - December 31, 2001Primary at Holy Trinity School
January 1, 1990 - December 31, 1997Bachelor of Fine Arts Major in Advertising Arts at Far Eastern University
January 1, 2001 - January 1, 2006Secondary Education at St. Theresa's School
January 1, 1997 - January 1, 2001Primary Education at Holy Trinity School
January 1, 1990 - January 1, 1997Qualifications
Good interpersonal skills
January 11, 2030 - July 23, 2025Good oral and written communication skills (English and Filipino)
January 11, 2030 - July 23, 2025Organized and hardworking
January 11, 2030 - July 23, 2025Willing to learn new tasks, courteous and friendly
January 11, 2030 - July 23, 2025Good interpersonal skills
January 11, 2030 - August 1, 2025Good oral and written communication skills (English and Filipino)
January 11, 2030 - August 1, 2025Organized and hardworking
January 11, 2030 - August 1, 2025Willing to learn new tasks, courteous and friendly
January 11, 2030 - August 1, 2025Industry Experience
Consumer Goods, Media & Entertainment, Real Estate & Construction, Retail, Professional Services, Travel & Hospitality
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