Hi, I’m SEISYKO (CHYKO) AZAHRA, a UI/UX Designer and Product Designer based in Jakarta. I’ve spent 8+ years crafting end-to-end digital experiences for e-commerce, fintech, SaaS, and AI-powered products. I specialize in human-centered, accessible, and scalable design systems that balance business goals with user needs. I’m passionate about leading UX research, product discovery, and high-fidelity design for responsive web and mobile applications. I thrive in fast-paced, cross-functional, remote-first teams and enjoy turning insights into tangible, innovative designs that deliver real impact.

SEISYKO (CHYKO) AZAHRA

Hi, I’m SEISYKO (CHYKO) AZAHRA, a UI/UX Designer and Product Designer based in Jakarta. I’ve spent 8+ years crafting end-to-end digital experiences for e-commerce, fintech, SaaS, and AI-powered products. I specialize in human-centered, accessible, and scalable design systems that balance business goals with user needs. I’m passionate about leading UX research, product discovery, and high-fidelity design for responsive web and mobile applications. I thrive in fast-paced, cross-functional, remote-first teams and enjoy turning insights into tangible, innovative designs that deliver real impact.

Available to hire

Hi, I’m SEISYKO (CHYKO) AZAHRA, a UI/UX Designer and Product Designer based in Jakarta. I’ve spent 8+ years crafting end-to-end digital experiences for e-commerce, fintech, SaaS, and AI-powered products. I specialize in human-centered, accessible, and scalable design systems that balance business goals with user needs.

I’m passionate about leading UX research, product discovery, and high-fidelity design for responsive web and mobile applications. I thrive in fast-paced, cross-functional, remote-first teams and enjoy turning insights into tangible, innovative designs that deliver real impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Indonesian
Fluent
English
Advanced

Work Experience

UX Designer at Lucid Labs
January 1, 2025 - November 3, 2025
Led redesign and UX improvements for a wellness and health platform, delivering streamlined user journeys and updated information architecture. Created wireframes, user flows, and Figma prototypes based on insights from user interviews and heuristic audits. Collaborated with stakeholders across time zones to align UX recommendations with business priorities.
UI/UX Designer at Bukalapak
December 31, 2024 - December 31, 2024
Owned UX strategy and execution for multiple verticals (Marketplace, Finance, and Game Store), resulting in increased engagement and reduced friction. Conducted user research, A/B testing, and behavioral analysis using Google Analytics, Amplitude, and Looker. Spearheaded design ops by maintaining scalable design systems, improving design efficiency. Collaborated daily with PMs, developers, and QA in Agile sprints using Jira, Confluence, and Slack. Designed elegant web and mobile prototypes, following brand guidelines to maintain visual consistency. Conducted UX audits to enhance product experience and drive user satisfaction.
UI/UX Designer at Tiket.com
December 31, 2018 - December 31, 2018
Designed core booking and checkout flows for flight and hotel experiences. Delivered responsive and mobile-first designs that improved booking conversion. Worked with customer support teams to map and improve pain points in the post-booking journey.
UI/UX Designer at Badr Interactive – Agency
December 31, 2016 - December 31, 2016
Collaborated with product managers, engineers, and business analysts to gather user requirements. Designed storyboards, process flows, and interactive prototypes. Conducted usability testing to ensure design effectiveness. Delivered UI mockups and interactive prototypes aligned with client objectives.

Education

Bachelor of Humanities at Universitas Indonesia
January 1, 2011 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Gaming, Travel & Hospitality, Software & Internet, Media & Entertainment